{"id":69083,"date":"2022-12-16T16:11:56","date_gmt":"2022-12-16T15:11:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69083"},"modified":"2022-12-16T16:11:59","modified_gmt":"2022-12-16T15:11:59","slug":"ben-jerrys-perd-la-bataille-avec-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ben-jerrys-perd-la-bataille-avec-unilever\/","title":{"rendered":"Ben & Jerry’s perd la bataille avec Unilever"},"content":{"rendered":"\n

Unilever <\/strong>est heureux d’annoncer que le diff\u00e9rend juridique qui l’opposait \u00e0 sa filiale Ben & Jerry’s<\/strong> a \u00e9t\u00e9 r\u00e9solu. Cependant, il semble que la marque de cr\u00e8me glac\u00e9e ait d\u00fb c\u00e9der.<\/p>\n\n\n\n

Toujours en Cisjordanie<\/h2>\n\n\n\n

Le conflit entre Unilever et Ben & Jerry’s, qui fait partie du groupe, est termin\u00e9 apr\u00e8s plus d’un an. \u00ab Unilever est heureux d’annoncer que le diff\u00e9rend avec le conseil d’administration ind\u00e9pendant de Ben & Jerry’s a \u00e9t\u00e9 r\u00e9solu, \u00bb annonce-t-on plut\u00f4t succinctement dans un communiqu\u00e9 de presse. La soci\u00e9t\u00e9 ne veut pas en dire plus, mais heureusement, le titulaire de la licence isra\u00e9lienne (et personnage central dans cette affaire) le veut bien.<\/p>\n\n\n\n

\u00ab\u00a0Rien ne changera \u00e0 l’accord que j’ai conclu avec Unilever au d\u00e9but de cette ann\u00e9e,\u00a0\u00bb d\u00e9clare Avi Zinger \u00e0 Bloomberg. Le distributeur pourra continuer \u00e0 produire et \u00e0 vendre<\/a> la cr\u00e8me glac\u00e9e Ben & Jerry’s sous les noms de marque h\u00e9breu et arabe dans tout Isra\u00ebl et en Cisjordanie \u00ab\u00a0\u00e0 long terme\u00a0\u00bb, pr\u00e9cise-t-il.<\/p>\n\n\n\n

Pourtant, c’est exactement ce que la marque de cr\u00e8me glac\u00e9e engag\u00e9e voulait \u00e9viter. Plus pr\u00e9cis\u00e9ment, c’\u00e9tait la base de toute la dispute<\/a>. Ben & Jerry’s, qui soutient entre autres les droits des LGBTQ+ et le mouvement Black Lives Matter, a d\u00e9cid\u00e9 en 2021 de ne plus vendre de cr\u00e8me glac\u00e9e dans les territoires palestiniens occup\u00e9s, comme la Cisjordanie.<\/p>\n\n\n\n

Douche froide pour Ben & Jerry’s ?<\/h2>\n\n\n\n

Cette d\u00e9cision \u00e9tant particuli\u00e8rement difficile \u00e0 accepter pour les investisseurs et les parties prenantes juifs, Unilever a ensuite vendu les droits de distribution en Isra\u00ebl \u00e0 un licenci\u00e9 local, Avi Zinger. Cela allait \u00e0 son tour \u00e0 l’encontre de son droit de gestion ind\u00e9pendant ainsi que de l’image de marque, trouvait la marque fille rebelle, qui a poursuivi Unilever en justice.<\/p>\n\n\n\n

Lors d’une premi\u00e8re proc\u00e9dure judiciaire, Unilever a obtenu gain de cause<\/a>, mais en septembre, Ben & Jerry’s a de nouveau tent\u00e9 d’emp\u00eacher les ventes<\/a> en Isra\u00ebl. Un accord semble maintenant avoir \u00e9t\u00e9 conclu, mais pas, \u00e0 premi\u00e8re vue, un accord dans lequel le producteur de cr\u00e8me glac\u00e9e obtient ce qu’il veut.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever est heureux d’annoncer que le diff\u00e9rend juridique qui l’opposait \u00e0 sa filiale Ben & Jerry’s a \u00e9t\u00e9 r\u00e9solu. Cependant, il semble que la marque de cr\u00e8me glac\u00e9e ait d\u00fb c\u00e9der.<\/p>\n","protected":false},"author":5,"featured_media":50171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[756],"region":[],"class_list":["post-69083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever","topic-litige"],"acf":[],"yoast_head":"\nBen & Jerry's perd la bataille avec Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Unilever est heureux d'annoncer que le diff\u00e9rend juridique qui l'opposait \u00e0 sa filiale Ben & Jerry's a \u00e9t\u00e9 r\u00e9solu. 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