{"id":69327,"date":"2022-12-22T09:57:50","date_gmt":"2022-12-22T08:57:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69327"},"modified":"2022-12-22T09:57:54","modified_gmt":"2022-12-22T08:57:54","slug":"picnic-avance-vers-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-avance-vers-paris\/","title":{"rendered":"Picnic avance vers Paris"},"content":{"rendered":"\n<p>L&rsquo;avanc\u00e9e de <strong>Picnic<\/strong> dans le nord de la France se passe bien : la startup se dit leader du march\u00e9 de la livraison \u00e0 domicile dans cette r\u00e9gion. L&rsquo;ann\u00e9e prochaine, le supermarch\u00e9 en ligne s&rsquo;installera dans la r\u00e9gion \u00cele-de-France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;L&rsquo;ann\u00e9e prochaine fois quatre&nbsp;\u00bb<\/h2>\n\n\n\n<p>Picnic a livr\u00e9 317 000 commandes de 50 000 clients dans le nord de la France l&rsquo;ann\u00e9e derni\u00e8re, repr\u00e9sentant 12 millions de produits. L&rsquo;application a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 150 000 fois. Le supermarch\u00e9 en ligne est pr\u00e9sent dans le pays depuis mai 2021 et dessert actuellement les villes de Lille, Lens, Douai, Valenciennes et Armenti\u00e8res. Dans la r\u00e9gion des Hauts-de-France, la startup se dit d\u00e9j\u00e0 leader du march\u00e9 de la livraison.<\/p>\n\n\n\n<p>La formule \u00e0 succ\u00e8s avec des prix bas et une livraison gratuite s\u00e9duit de plus en plus de consommateurs, d\u00e9clare Gr\u00e9goire Borgoltz, directeur op\u00e9rationnel, dans un communiqu\u00e9 de presse. \u00c0 la fin de l&rsquo;ann\u00e9e 2022, Picnic desservait une zone de 500 000 m\u00e9nages. \u00ab&nbsp;Notre ambition pour fin &nbsp;2023 est de multiplier ce chiffre par quatre, et de livrer deux millions de foyers&nbsp;\u00bb, a d\u00e9clar\u00e9 M. Borgoltz. Le supermarch\u00e9 en ligne poursuivra son expansion dans la r\u00e9gion des Hauts-de-France, \u00e0 l&rsquo;ouest de Lens, mais desservira \u00e9galement une nouvelle r\u00e9gion : L&rsquo;\u00cele-de-France, r\u00e9gion dans laquelle se trouve \u00e9galement la capitale Paris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de flexibilit\u00e9<\/h2>\n\n\n\n<p>Picnic adapte son mod\u00e8le pour mieux r\u00e9pondre aux attentes des consommateurs fran\u00e7ais en introduisant de nouveaux produits et en \u00e9largissant les cr\u00e9neaux de livraison : le d\u00e9taillant veut offrir plus de flexibilit\u00e9 \u00e0 ses clients. S&rsquo;appuyant sur l&rsquo;exp\u00e9rience de son nouveau centre de distribution automatis\u00e9 d&rsquo;Utrecht, Picnic pr\u00e9voit d&rsquo;ouvrir des centres de distribution \u00ab&nbsp;hybrides&nbsp;\u00bb en France pour accro\u00eetre sa rentabilit\u00e9.<\/p>\n\n\n\n<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, le supermarch\u00e9 n\u00e9erlandais \u2018app-only\u2019 travaillait en France avec le groupe d&rsquo;hypermarch\u00e9s <strong>Cora<\/strong> pour les achats et la logistique. Cela changera \u00e0 partir de l&rsquo;ann\u00e9e prochaine : la cha\u00eene de supermarch\u00e9s <strong>Syst\u00e8me U<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-se-tourne-vers-systeme-u-apres-deux-ans-avec-cora\/\">sera le nouveau partenaire<\/a>. Comme Picnic, ce d\u00e9taillant est membre des alliances de d\u00e9taillants Everest et Epic Partners.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;avanc\u00e9e de Picnic dans le nord de la France se passe bien : la startup se dit leader du march\u00e9 de la livraison \u00e0 domicile dans cette r\u00e9gion. L&rsquo;ann\u00e9e prochaine, le supermarch\u00e9 en ligne s&rsquo;installera dans la r\u00e9gion \u00cele-de-France.<\/p>\n","protected":false},"author":3,"featured_media":51559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[931,545,677],"topic":[276],"region":[342],"class_list":["post-69327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-cora","company-picnic","company-systeme-u","topic-expansion","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic avance vers Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;avanc\u00e9e de Picnic en France 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