{"id":69514,"date":"2022-12-27T10:42:55","date_gmt":"2022-12-27T09:42:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69514"},"modified":"2022-12-27T10:42:58","modified_gmt":"2022-12-27T09:42:58","slug":"exki-cherche-les-benefices-aupres-des-supermarches-et-des-boites-repas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/exki-cherche-les-benefices-aupres-des-supermarches-et-des-boites-repas\/","title":{"rendered":"Exki cherche les b\u00e9n\u00e9fices aupr\u00e8s des supermarch\u00e9s et des bo\u00eetes repas"},"content":{"rendered":"\n<p><strong>Exki <\/strong>voit sa quatri\u00e8me ann\u00e9e cons\u00e9cutive de pertes se terminer. Pour renouer avec les b\u00e9n\u00e9fices, la cha\u00eene s&rsquo;\u00e9tend d\u00e9sormais aux supermarch\u00e9s et s&rsquo;associe \u00e0 des fournisseurs de bo\u00eetes repas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strat\u00e9gie connue<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e 2022 se termine \u00e0 nouveau dans le rouge pour Exki. La cha\u00eene de restaurants fond\u00e9e \u00e0 Bruxelles enregistre des pertes cette ann\u00e9e, pour la quatri\u00e8me fois cons\u00e9cutive. Pourtant, ses propri\u00e9taires sont d\u00e9te<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/exki-recoit-125-millions-deuros-des-gouvernements-bruxellois-et-wallon\/\" target=\"_blank\" rel=\"noreferrer noopener\">rmin\u00e9s \u00e0 poursuivre leur expansion. Gr\u00e2ce \u00e0 une importante <\/a>augmentation de capital de 7,5 millions d&rsquo;euros ce printemps et \u00e0 des pr\u00eats gouvernementaux de la Wallonie et de Bruxelles.<\/p>\n\n\n\n<p>La nouvelle strat\u00e9gie permet \u00e0 Exki de se lancer sur de nouvelles voies : ses d\u00e9jeuners, petits-d\u00e9jeuners et snacks sains devraient bient\u00f4t \u00eatre disponibles dans les supermarch\u00e9s, en ligne et dans les cantines d&rsquo;entreprise. De cette mani\u00e8re, la cha\u00eene alimente sa rivalit\u00e9 avec son concurrent flamand <strong>Foodmaker<\/strong>, qui dit avoir cl\u00f4tur\u00e9 cette ann\u00e9e avec des ventes record.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beaucoup plus s\u00e9lectif<\/h2>\n\n\n\n<p>Comme Foodmaker, Exki veut parier sur les ventes en supermarch\u00e9. Avec <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pret-pour-le-deploiement-exki-fridge-le-refrigerateur-intelligent-proposant-des-repas\/\" target=\"_blank\" rel=\"noreferrer noopener\">ses r\u00e9frig\u00e9rateurs connect\u00e9s Exki Fridge<\/a>, la formule veut \u00e9galement fournir des repas aux entreprises, aux h\u00f4pitaux et aux universit\u00e9s. Afin d&rsquo;assurer une pr\u00e9sence en ligne et de proposer la livraison \u00e0 domicile, Exki s&rsquo;est en outre associ\u00e9 aux fournisseurs de bo\u00eetes repas <strong>eFarmz <\/strong>et <strong>Ekomenu<\/strong>. Cela contraste avec son rival, qui, lui, croit plut\u00f4t aux points \u00e0 emporter.<\/p>\n\n\n\n<p>L&rsquo;expansion est \u00e9galement de nouveau au menu des restaurants apr\u00e8s la crise de Covid. Bien qu&rsquo;aujourd&rsquo;hui, cela se fasse de mani\u00e8re beaucoup <a href=\"https:\/\/www.lecho.be\/entreprises\/alimentation-boisson\/exki-va-chercher-le-client-en-entreprise-et-a-la-maison\/10437170.html?_sp_ses=e486a63a-3bd8-4377-af46-0f0dcd917942\" target=\"_blank\" rel=\"noreferrer noopener\">plus s\u00e9lective qu&rsquo;auparavant<\/a>, d\u00e9clare le PDG Fr\u00e9d\u00e9ric Rouvez \u00e0 De Tijd et L&rsquo;Echo. L&rsquo;accent est d\u00e9sormais davantage mis sur les a\u00e9roports et les gares, organis\u00e9s en franchise. Cette ann\u00e9e, de nouvelles branches ont d\u00e9j\u00e0 \u00e9t\u00e9 ouvertes \u00e0 Metz et \u00e0 Marseille, auxquelles s&rsquo;ajoutera bient\u00f4t Paris. En 2023, Exki devrait ainsi redevenir b\u00e9n\u00e9ficiaire, avec un EBITDA de 15 % en 2025. Ce n&rsquo;est qu&rsquo;\u00e0 ce moment-l\u00e0 que la cha\u00eene aura retrouv\u00e9 les niveaux d&rsquo;avant la pand\u00e9mie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exki voit sa quatri\u00e8me ann\u00e9e cons\u00e9cutive de pertes se terminer. Pour renouer avec les b\u00e9n\u00e9fices, la cha\u00eene s&rsquo;\u00e9tend d\u00e9sormais aux supermarch\u00e9s et s&rsquo;associe \u00e0 des fournisseurs de bo\u00eetes repas.<\/p>\n","protected":false},"author":5,"featured_media":51939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[879],"topic":[276,266],"region":[226],"class_list":["post-69514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-exki","topic-expansion","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exki cherche les b\u00e9n\u00e9fices aupr\u00e8s des supermarch\u00e9s et des bo\u00eetes repas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Exki voit sa quatri\u00e8me ann\u00e9e cons\u00e9cutive de pertes se terminer. 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