{"id":69522,"date":"2022-12-27T11:03:58","date_gmt":"2022-12-27T10:03:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69522"},"modified":"2023-05-12T15:34:39","modified_gmt":"2023-05-12T13:34:39","slug":"foodmaker-enregistre-des-ventes-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/foodmaker-enregistre-des-ventes-record\/","title":{"rendered":"Foodmaker enregistre des ventes record"},"content":{"rendered":"\n

Les restaurants Foodmaker <\/strong>ont doubl\u00e9 leur chiffre d’affaires l’ann\u00e9e derni\u00e8re, tandis que les ventes chez les partenaires d\u00e9taillants Delhaize, Albert Heijn et Monoprix ont augment\u00e9 de 43 %. Le PDG Lieven Vanlommel se penche sur la rentabilit\u00e9 et voit un grand potentiel dans la restauration d’entreprise.<\/p>\n\n\n\n

Augmentation des prix<\/h2>\n\n\n\n

Forte croissance de la cha\u00eene de restaurants sains Foodmaker : \u00ab La transition vers une alimentation plus saine dans le commerce de d\u00e9tail est incroyablement perceptible, \u00bb d\u00e9clare le PDG Lieven Vanlommel. \u00ab Bien que le retail alimentaire r\u00e9alise aujourd’hui moins de chiffre d’affaires qu’avant le Covid dans notre cat\u00e9gorie, nous r\u00e9alisons en moyenne 43 % de chiffre d’affaires en plus chez nos partenaires, avec Paris comme cas particulier : nous y sommes \u00e0 plus 64 % chez Monoprix<\/strong>. Dans nos propres restaurants, les ventes ont litt\u00e9ralement doubl\u00e9, mais nous avons aussi deux fois plus de restaurants. \u00bb<\/p>\n\n\n\n

2022 a peut-\u00eatre \u00e9t\u00e9 une ann\u00e9e favorable en termes de chiffre d’affaires, mais elle a \u00e9galement \u00e9t\u00e9 tr\u00e8s stressante en termes de marge. \u00c0 l’approche de l’indexation des salaires, l’entreprise doit intervenir : \u00ab Les co\u00fbts salariaux repr\u00e9sentent 20 millions d’euros chez nous. Ajoutez-y 10 %\u2026 Je me suis r\u00e9cemment assis avec tous nos d\u00e9taillants : nous avons convenu de la m\u00eame augmentation de prix avec tous. M\u00eame dans nos propres restaurants, les prix augmentent. Par cons\u00e9quent, nous serons \u00e0 l’\u00e9quilibre \u00e0 partir de janvier, malgr\u00e9 ces ventes record. Nous devons donc commencer \u00e0 optimiser les choses l\u00e0 o\u00f9 nous le pouvons. \u00bb<\/p>\n\n\n\n

50 % plus de productivit\u00e9<\/h2>\n\n\n\n

La productivit\u00e9 par heure travaill\u00e9e chez Foodmaker a augment\u00e9 de 50 % au cours des trois derni\u00e8res ann\u00e9es. \u00ab C’est le mieux que je puisse demander \u00e0 notre \u00e9quipe. Nous devons donc nous pencher sur nos mati\u00e8res premi\u00e8res. \u00bb Le nouveau mod\u00e8le de restaurant de Foodmaker contribue \u00e9galement \u00e0 la rentabilit\u00e9. \u00ab Il s’agit de commerces plus petits, ax\u00e9s sur le d\u00e9jeuner et les restaurants d’entreprise : un loyer plus faible – surtout des loyers bas\u00e9s sur le chiffre d’affaires – et des horaires d’ouverture plus limit\u00e9s, ce qui nous permet d’\u00eatre rentables avec un \u00e0 deux employ\u00e9s par restaurant. Auparavant, un restaurant Foodmaker employait en moyenne 10 personnes. \u00bb<\/p>\n\n\n\n

C’est ainsi que Foodmaker s’adapte \u00e0 la nouvelle normalit\u00e9, explique Vanlommel : \u00ab \u00c0 Bruxelles, les gens ne travaillent encore que deux \u00e0 trois jours par semaine au bureau. Je pense que ce sera \u00ab\u00a0money time\u00a0\u00bb pour nous en 2023 : je veux une part d’au moins 10 % dans le segment des restaurants d’entreprise. Cela est possible car tous les contrats avec les grands traiteurs doivent maintenant \u00eatre ren\u00e9goci\u00e9s. \u00bb<\/p>\n\n\n\n

\u00ab Imaginez : chez Proximus, il y avait 6.000 personnes au bureau chaque jour, aujourd’hui il y en a 2.000 en moyenne. Et nous voil\u00e0. En fait, nous avons d\u00e9j\u00e0 une offre pour des entreprises encore beaucoup plus petites, par exemple de 200 personnes. \u00bb<\/p>\n\n\n\n

Rentabiliser les magasins phares<\/h2>\n\n\n\n

En ligne, les ventes sont stables ou en l\u00e9g\u00e8re baisse. \u00ab Je ne suis pas favorable \u00e0 la livraison directe au client : ce n’est pas un mod\u00e8le durable. Je pr\u00e9f\u00e8re les points de collecte, par exemple chez Sportoase ou Delhaize. Nous nous concentrons sur nos restaurants : ils doivent devenir plus rentables. \u00bb<\/p>\n\n\n\n

En effet, sur les 20 restaurants Foodmaker actuels, quatre sont encore d\u00e9ficitaires, \u00e0 savoir les grands magasins phares situ\u00e9s dans des lieux tr\u00e8s fr\u00e9quent\u00e9s et aux loyers \u00e9lev\u00e9s : le Meir \u00e0 Anvers, l’Avenue de la Toison d’Or \u00e0 Bruxelles, le Botermarkt \u00e0 Hasselt et le Turfmarkt \u00e0 La Haye. \u00ab Nous allons y apporter des am\u00e9liorations continues pour que chaque m\u00e8tre carr\u00e9 g\u00e9n\u00e8re plus de chiffre d’affaires. Nous allons nous battre cette ann\u00e9e pour que le Meir soit rentable. \u00bb<\/p>\n\n\n\n

La barre est \u00e9galement haute en termes d’expansion : \u00ab Je ne serai pas satisfait si nous n’ouvrons pas un nouveau restaurant chaque mois l’ann\u00e9e prochaine. Plusieurs d’entre eux sont d\u00e9j\u00e0 fix\u00e9s : un restaurant dans le centre de Louvain, un restaurant d’entreprise chez EY, de nouvelles extensions chez Sportoase \u00e0 Beringen, Londerzeel, Knokke et Wilsele\u2026 \u00bb Les chiffres officiels seront communiqu\u00e9s par Foodmaker le 24 janvier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les restaurants Foodmaker ont doubl\u00e9 leur chiffre d’affaires. Le PDG Lieven Vanlommel se penche sur la rentabilit\u00e9 et voit un grand potentiel dans la restauration d’entreprise.<\/p>\n","protected":false},"author":3,"featured_media":50893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,196,1062,1063],"topic":[276,266],"region":[226],"class_list":["post-69522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-delhaize","company-foodmaker","company-monoprix","topic-expansion","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nFoodmaker enregistre des ventes record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les restaurants Foodmaker ont doubl\u00e9 leur chiffre d'affaires. 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