{"id":69580,"date":"2022-12-28T13:53:20","date_gmt":"2022-12-28T12:53:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69580"},"modified":"2022-12-28T13:53:23","modified_gmt":"2022-12-28T12:53:23","slug":"lancien-chef-de-lidl-devient-le-patron-de-superunie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lancien-chef-de-lidl-devient-le-patron-de-superunie\/","title":{"rendered":"L&rsquo;ancien chef de Lidl devient le patron de Superunie"},"content":{"rendered":"\n<p>Boudewijn van den Brand, PDG de <strong>Lidl <\/strong>Belgique jusqu&rsquo;en avril 2022, prendra la t\u00eate de l&rsquo;organisation d&rsquo;achat n\u00e9erlandaise <strong>Superunie<\/strong>. Il y reprendra le flambeau de Dick Roozen, qui prend sa retraite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un quart du march\u00e9<\/h2>\n\n\n\n<p>Le 30 avril 2023, Dick Roozen, directeur g\u00e9n\u00e9ral de l&rsquo;organisation d&rsquo;achat n\u00e9erlandaise Superunie, prendra sa retraite. Roozen a \u00e9t\u00e9 \u00e0 la t\u00eate de l&rsquo;organisation pendant 15 ans, mais il est maintenant  temps de passer le relais \u00e0 la prochaine g\u00e9n\u00e9ration, informe le dirigeant \u00e0 Retailtrends.<\/p>\n\n\n\n<p>Cette nouvelle g\u00e9n\u00e9ration s&rsquo;appelle Boudewijn van den Brand, un v\u00e9t\u00e9ran de Lidl au Benelux. Van den Brand a travaill\u00e9 pour la cha\u00eene de supermarch\u00e9s pendant 20 ans, dont les huit derni\u00e8res ann\u00e9es en tant que PDG de Lidl Belgique et Luxembourg. Il a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-pdg-boudewijn-van-den-brand-quitte-lidl-belgique\/\" target=\"_blank\" rel=\"noreferrer noopener\">quitt\u00e9 la cha\u00eene de magasins discount<\/a> en avril 2022.<\/p>\n\n\n\n<p>L&rsquo;alliance Superunie regroupe 11 cha\u00eenes r\u00e9gionales de supermarch\u00e9s aux Pays-Bas, dont <strong>Plus<\/strong>, <strong>Spar<\/strong>, <strong>Dirk<\/strong>, <strong>Nettorama <\/strong>et <strong>Hoogvliet<\/strong>. <strong>Jan Linders<\/strong> en faisait \u00e9galement partie, mais elle continuera d\u00e9sormais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-neerlandais-jan-linders-rejoignent-albert-heijn\/\" target=\"_blank\" rel=\"noreferrer noopener\">sous le drapeau d&rsquo;<strong>Albert Heijn<\/strong><\/a>. Les cha\u00eenes ach\u00e8tent ensemble pour <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pays-bas-une-vague-de-consolidation-deferle-sur-le-foodretail\/\" target=\"_blank\" rel=\"noreferrer noopener\">rester comp\u00e9titives au niveau des prix<\/a>, mais conservent leur identit\u00e9 locale. Les cha\u00eenes Superunie repr\u00e9sentent ainsi un quart du march\u00e9 n\u00e9erlandais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boudewijn van den Brand, PDG de Lidl Belgique jusqu&rsquo;en avril 2022, prendra la t\u00eate de l&rsquo;organisation d&rsquo;achat n\u00e9erlandaise Superunie. Il y reprendra le flambeau de Dick Roozen, qui prend sa retraite.<\/p>\n","protected":false},"author":5,"featured_media":18591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204,1070],"topic":[609],"region":[524],"class_list":["post-69580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","company-superunie","topic-changement-de-direction","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;ancien chef de Lidl devient le patron de Superunie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Boudewijn van den Brand, PDG de Lidl Belgique jusqu&#039;en 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