{"id":69709,"date":"2022-12-30T16:13:01","date_gmt":"2022-12-30T15:13:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69709"},"modified":"2022-12-30T16:13:05","modified_gmt":"2022-12-30T15:13:05","slug":"opinion-pourquoi-jumbo-abandonnera-la-belgique-en-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-pourquoi-jumbo-abandonnera-la-belgique-en-2023\/","title":{"rendered":"Opinion : pourquoi Jumbo abandonnera la Belgique en 2023"},"content":{"rendered":"\n

Jumbo <\/strong>sifflera la fin des activit\u00e9s en Belgique en 2023, estime Jorg Snoeck, fondateur de RetailDetail. \u00ab\u00a0Sur le march\u00e9 int\u00e9rieur n\u00e9erlandais, ils ont assez \u00e0 faire, pourquoi continuer \u00e0 accumuler les pertes ?\u00a0\u00bb<\/p>\n\n\n\n

P\u00e9ril jaune en danger ?<\/h2>\n\n\n\n

\u00ab Si je peux faire une pr\u00e9diction pour 2023, c’est que Jumbo quitte d\u00e9j\u00e0 la Belgique, \u00bb d\u00e9clare Snoeck. En 2019, l’ouverture du premier supermarch\u00e9 Jumbo \u00e0 Pelt a encore donn\u00e9 lieu \u00e0 des feux d’artifice au sens propre comme au figur\u00e9, mais il n’y a pas grand-chose \u00e0 craindre de ce si redoutable \u00ab p\u00e9ril jaune \u00bb aujourd’hui. Ou plut\u00f4t : il y a de plus grands dangers, notamment pour Jumbo lui-m\u00eame.<\/p>\n\n\n\n

D\u00e8s le d\u00e9part, l’ambition \u00e9tait d’ouvrir 100 magasins en cinq ans. On a m\u00eame dit que ce n’\u00e9tait qu’un \u00ab\u00a0mini-nombre\u00a0\u00bb pour atteindre l’\u00e9chelle n\u00e9cessaire. Aujourd’hui, Jumbo termine l’ann\u00e9e avec 27 magasins<\/a> en Belgique. Le cap des 100 a \u00e9t\u00e9 repouss\u00e9 \u00e0 2027, tandis que la soci\u00e9t\u00e9 m\u00e8re n\u00e9erlandaise a d\u00fb, pour la deuxi\u00e8me fois, accorder de fortes subventions<\/a>. En deux ans, la branche belge, d\u00e9ficitaire, a d\u00e9j\u00e0 \u00e9t\u00e9 inject\u00e9e de 45 millions d’euros.<\/p>\n\n\n\n

\u00ab Il faudrait poursuivre les investissements de la sorte pendant encore au moins deux ou trois ans. La question est de savoir si cela s’av\u00e8re payant, \u00bb a d\u00e9clar\u00e9 Snoeck. Pour Jumbo, ce sera donc une ann\u00e9e importante pour prendre des d\u00e9cisions : se retirer ou continuer \u00e0 se battre dans cette bataille sanglante ?<\/p>\n\n\n\n

Pas de chance avec le timing<\/h2>\n\n\n\n

L’expansion belge ne se d\u00e9roule manifestement pas comme pr\u00e9vu. Certes, les N\u00e9erlandais ont un coup de malchance : il n’y a pas eu d’ann\u00e9e \u00ab\u00a0normale\u00a0\u00bb depuis le lancement en Belgique. D’abord, la pand\u00e9mie de corona a frein\u00e9 les plans d’expansion, maintenant il y a la crise des co\u00fbts qui fait rage, surtout dans la distribution alimentaire. Alors que les prix des supermarch\u00e9s augmentent, les co\u00fbts d’infrastructure et de personnel grimpent \u00e0 leur tour et les d\u00e9taillants belges se livrent une concurrence acharn\u00e9e pour retenir les consommateurs. Les marges s’\u00e9rodent rapidement, comme Colruyt <\/strong>l’a \u00e9galement constat\u00e9 r\u00e9cemment.<\/p>\n\n\n\n

\u00ab Quelque 30 % des 4 500 supermarch\u00e9s belges risquent de se retrouver en difficult\u00e9 l’ann\u00e9e prochaine si les co\u00fbts augmentent encore. Et c’est certainement d\u00e9j\u00e0 le cas, il suffit de regarder l’indexation des salaires en janvier. Les Pays-Bas n’ont d’ailleurs pas ce syst\u00e8me d’indexation automatique des salaires, qui est propre \u00e0 la Belgique, \u00bb note Snoeck.<\/p>\n\n\n\n

En outre, il est actuellement tr\u00e8s difficile de trouver du personnel dans le secteur. Jumbo a tout autant de mal \u00e0 trouver des emplacements. \u00ab\u00a0Lors de la recherche de locaux, les nouveaux arrivants sont en queue de peloton. Les acteurs immobiliers, qui connaissent bien le march\u00e9, appellent d’abord les cha\u00eenes avec lesquelles ils travaillent depuis des ann\u00e9es. Ils peuvent \u00e9galement n\u00e9gocier des loyers moins favorables s’ils obtiennent un emplacement A. C’\u00e9tait la m\u00eame chose pour Albert Heijn<\/strong> au d\u00e9but.\u00a0\u00bb<\/p>\n\n\n\n

Les Pays-Bas r\u00e9clament de l’attention<\/h2>\n\n\n\n

D’autant plus que l’ancien PDG Frits van Eerd s’est mis en retrait pour une dur\u00e9e ind\u00e9termin\u00e9e en raison de son implication dans une enqu\u00eate sur le blanchiment d’argent<\/a>, Jumbo semble vouloir r\u00e9duire ses pertes. L’ancien directeur financier Ton van Veen a repris le flambeau<\/a> et il est \u00ab\u00a0davantage un homme de chiffres\u00a0\u00bb, sait Snoeck.<\/p>\n\n\n\n

Ces chiffres r\u00e9v\u00e8lent par ailleurs de nombreux maux de t\u00eate sur le march\u00e9 domestique n\u00e9erlandais. Les ventes et la part de march\u00e9 y stagnent<\/a>, alors que les autres filiales n\u00e9cessitent des soins urgents. Si Hema <\/strong>se porte bien en Belgique, la cha\u00eene filiale se porte moins bien aux Pays-Bas. La famille Van Eerd a achet\u00e9 Hema en 2020, mais a d\u00fb r\u00e9duire les co\u00fbts au printemps dernier. La Place<\/strong>, elle aussi, n’arrive pas \u00e0 d\u00e9coller. \u00ab\u00a0Il faudra encore y consacrer beaucoup d’argent\u00a0\u00bb, dit-il.<\/p>\n\n\n\n

\u00ab Ils se recentreront sur le march\u00e9 national, o\u00f9 Jumbo, en tant que num\u00e9ro deux, a une position beaucoup plus importante \u00e0 d\u00e9fendre qu’en Belgique. La direction elle-m\u00eame admet s’\u00e9touffer devant les diff\u00e9rences culturelles, \u00e9prouver des difficult\u00e9s avec les permis et ne pas encore comprendre suffisamment le consommateur belge. Alors pourquoi continuer \u00e0 aller de l’avant \u00e0 tout prix, \u00bb se demande \u00e0 haute voix Snoeck.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo sifflera la fin des activit\u00e9s en Belgique en 2023, estime Jorg Snoeck. \u00ab\u00a0Sur le march\u00e9 int\u00e9rieur n\u00e9erlandais, ils ont assez \u00e0 faire, pourquoi continuer \u00e0 accumuler les pertes ?\u00a0\u00bb<\/p>\n","protected":false},"author":5,"featured_media":45156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[217],"topic":[275],"region":[226],"class_list":["post-69709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jumbo","topic-analyse","region-belgique"],"acf":[],"yoast_head":"\nOpinion : pourquoi Jumbo abandonnera la Belgique en 2023 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo sifflera la fin des activit\u00e9s en 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