{"id":69755,"date":"2023-01-03T11:12:01","date_gmt":"2023-01-03T10:12:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69755"},"modified":"2023-01-03T11:12:04","modified_gmt":"2023-01-03T10:12:04","slug":"jumbo-stagne-aux-pays-bas-perd-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-stagne-aux-pays-bas-perd-en-belgique\/","title":{"rendered":"Jumbo stagne aux Pays-Bas, perd en Belgique"},"content":{"rendered":"\n

Jumbo <\/strong>souffre de l’ann\u00e9e mouvement\u00e9e : la part de march\u00e9 stagne et les ventes n’ont augment\u00e9 que de 3,2 %, malgr\u00e9 une inflation de plus de 10 %. Mais rester sur place, c’est reculer, surtout avec la Belgique comme frein.<\/p>\n\n\n\n

Stagnation sur le march\u00e9 int\u00e9rieur<\/h2>\n\n\n\n

Pour la premi\u00e8re fois, Jumbo franchit la barre des 10 milliards d’euros de chiffre d’affaires. Bien que 2022 n’ait pas \u00e9t\u00e9 une ann\u00e9e de haut vol pour le groupe de supermarch\u00e9s n\u00e9erlandais. La croissance est de 3,2 %, ce qui est l\u00e9g\u00e8rement sup\u00e9rieur au march\u00e9 (3 %) mais reste nettement inf\u00e9rieur au niveau de l’inflation. Partout, les cha\u00eenes de supermarch\u00e9s ont du mal \u00e0 r\u00e9percuter les fortes hausses de co\u00fbts et l’inflation sur les consommateurs, comme l’a d\u00e9montr\u00e9 Colruyt <\/strong>en Belgique.<\/p>\n\n\n\n

Le vaisseau amiral Jumbo a atteint une part de march\u00e9 de 22 % aux Pays-Bas en 2022, soit presque la m\u00eame qu’un an auparavant. La formule de restauration La Place a r\u00e9alis\u00e9 un chiffre d’affaires de 107 millions d’euros, ce qui est \u00ab dans la direction \u00bb des ann\u00e9es pr\u00e9-Covid, mais pas encore l\u00e0. En ligne, la croissance a \u00e9t\u00e9 de 4,5 %, mais dans ce domaine, la cha\u00eene a \u00e9t\u00e9 d\u00e9pass\u00e9e par AH <\/strong>et Picnic<\/strong>. En effet, ce n’est pas Jumbo, mais Picnic qui est aujourd’hui le deuxi\u00e8me plus grand supermarch\u00e9 en ligne des Pays-Bas.<\/p>\n\n\n\n

Toutefois, le groupe souligne \u00ab l’ann\u00e9e exceptionnelle et mouvement\u00e9e \u00bb qu’a connue l’entreprise familiale. Par l\u00e0, il faut entendre non seulement l’inflation \u00e9lev\u00e9e et les conditions \u00e9conomiques difficiles, mais aussi les coups internes auxquels la famille Van Eerd a d\u00fb faire face. Le fondateur de Jumbo, Karel van Eerd, est d\u00e9c\u00e9d\u00e9 le mois dernier \u00e0 l’\u00e2ge de 84 ans, tandis que l’arrestation et la d\u00e9mission subs\u00e9quente du directeur g\u00e9n\u00e9ral Frits van Eerd \u00ab ont eu un grand impact sur l’organisation de Jumbo \u00bb.<\/p>\n\n\n\n

La Belgique comme handicap<\/h2>\n\n\n\n

Cependant, les probl\u00e8mes s’\u00e9tendent \u00e9galement \u00e0 l’avenir. \u00ab Alors qu’Albert Heijn a r\u00e9alis\u00e9 de belles acquisitions l’ann\u00e9e derni\u00e8re, Jumbo ne se d\u00e9veloppe plus aux Pays-Bas, \u00bb observe Jorg Snoeck, fondateur de RetailDetail. \u00ab En 2023, ils ne veulent ouvrir que trois magasins aux Pays-Bas, alors qu’ils en ont d\u00e9j\u00e0 ferm\u00e9 deux en 2022. En Belgique, on ne pr\u00e9voit plus que 10 ouvertures par an, alors que l’objectif \u00e9tait de 15 magasins par an. C’est \u00e9galement n\u00e9cessaire pour atteindre une \u00e9chelle rentable. \u00bb<\/p>\n\n\n\n

Plus pr\u00e9cis\u00e9ment, Jumbo importe des soucis. \u00ab La seule croissance, soi-disant, vient donc de la Belgique, mais ce n’est qu’un poids. En raison de son \u00e9chelle limit\u00e9e, la Belgique est toujours d\u00e9ficitaire, tandis que les co\u00fbts de personnel, les co\u00fbts \u00e9nerg\u00e9tiques et les co\u00fbts de location y sont \u00e9galement plus \u00e9lev\u00e9s qu’aux Pays-Bas. Il faudra encore au moins deux \u00e0 trois ans avant que Jumbo puisse r\u00e9aliser des b\u00e9n\u00e9fices en Belgique, et entre-temps la rentabilit\u00e9 reste tr\u00e8s fortement sous pression. \u00bb<\/p>\n\n\n\n

Comme il n’y a pas de croissance aux Pays-Bas, Jumbo ne peut pas compenser les pertes belges. Au contraire, le PDG int\u00e9rimaire Ton van Veen admet lui-m\u00eame que les marges sont plus faibles en ces temps. Le rattrapage en ligne n\u00e9cessite \u00e9galement encore beaucoup d’investissements et La Place n’est qu’une goutte d’eau dans l’oc\u00e9an. Ton van Veen dit n\u00e9anmoins qu’il continuera sur une voie stable et avalera les co\u00fbts suppl\u00e9mentaires \u00ab in\u00e9vitables \u00bb pour le moment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jumbo souffre de l’ann\u00e9e mouvement\u00e9e : la part de march\u00e9 stagne et les ventes n’ont augment\u00e9 que de 3,2 %, malgr\u00e9 une inflation de plus de 10 %. Mais rester sur place, c’est reculer, surtout avec la Belgique comme frein.<\/p>\n","protected":false},"author":5,"featured_media":37484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[842],"extra":[],"company":[217],"topic":[275,266],"region":[324],"class_list":["post-69755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-frits-van-eerd","company-jumbo","topic-analyse","topic-resultats-financiers","region-benelux"],"acf":[],"yoast_head":"\nJumbo stagne aux Pays-Bas, perd en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo souffre de l'ann\u00e9e mouvement\u00e9e. 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