{"id":69787,"date":"2023-01-03T15:27:28","date_gmt":"2023-01-03T14:27:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69787"},"modified":"2023-01-03T15:27:32","modified_gmt":"2023-01-03T14:27:32","slug":"intermarche-by-mestdagh-fait-ses-debuts-mercredi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-by-mestdagh-fait-ses-debuts-mercredi\/","title":{"rendered":"\u00ab\u00a0Intermarch\u00e9 by Mestdagh\u00a0\u00bb fait ses d\u00e9buts mercredi"},"content":{"rendered":"\n

Mercredi matin, les magasins Carrefour Market du Groupe Mestdagh rouvriront leurs portes avec une nouvelle enseigne sur la fa\u00e7ade : ils s’appellent d\u00e9sormais \u00ab Intermarch\u00e9 by Mestdagh \u00bb. Qu’est-ce qui change encore ?<\/p>\n\n\n\n

Conseil d’entreprise extraordinaire<\/h2>\n\n\n\n

Apr\u00e8s que le groupe fran\u00e7ais de supermarch\u00e9s Intermarch\u00e9 a re\u00e7u le feu vert de l’autorit\u00e9 belge de la concurrence<\/a> en novembre pour acqu\u00e9rir 86 supermarch\u00e9s du Groupe Mestdagh, partenaire franchis\u00e9 de Carrefour, l’int\u00e9gration est maintenant vraiment en marche. Les 1er, 2 et 3 janvier, les magasins acquis sont rest\u00e9s ferm\u00e9s pour effectuer le passage de Carrefour Market \u00e0 Intermarch\u00e9 : les produits Carrefour ont disparu des rayons avec de fortes r\u00e9ductions depuis d\u00e9cembre et une enseigne \u00ab\u00a0Intermarch\u00e9 by Mestdagh\u00a0\u00bb est d\u00e9sormais accroch\u00e9e aux fa\u00e7ades. Les employ\u00e9s ont plac\u00e9 quelque 3 500 nouveaux produits Intermarch\u00e9 dans les rayons ces derniers jours. Les syst\u00e8mes de caisse ont \u00e9t\u00e9 remplac\u00e9s plus t\u00f4t.<\/p>\n\n\n\n

Pour le reste, rien ne change pour l’instant dans les magasins : les horaires d’ouverture restent inchang\u00e9s, les franchis\u00e9s et les employ\u00e9s restent \u00e0 bord, tout comme, par exemple, les d\u00e9partements de boucherie externalis\u00e9s (comme Dufrais). Rien ne changera non plus pour les employ\u00e9s des magasins int\u00e9gr\u00e9s (pour l’instant), mais cela reste \u00e0 voir : un conseil d’entreprise extraordinaire est pr\u00e9vu le 9 janvier. Ensuite, le personnel en saura enfin plus sur les plans futurs du nouveau propri\u00e9taire, ainsi que sur son statut – car contrairement \u00e0 Mestdagh, Intermarch\u00e9 n’avait jusqu’\u00e0 pr\u00e9sent aucune succursale int\u00e9gr\u00e9e en Belgique : tous les magasins sont des magasins franchis\u00e9s, qui rel\u00e8vent d’une commission paritaire diff\u00e9rente. L’inqui\u00e9tude des employ\u00e9s \u00e0 ce sujet a \u00e9t\u00e9 forte ces derniers mois, ce qui a conduit, entre autres, \u00e0 des actions de gr\u00e8ve<\/a>.<\/p>\n\n\n\n

Vers Bruxelles et la Flandre<\/h2>\n\n\n\n

Avec ce rachat, Intermarch\u00e9 gagne ainsi d’un seul coup 86 magasins belges, en plus des 77 filiales existantes. Le nouveau groupe compte d\u00e9sormais 163 magasins, repr\u00e9sentant plus de 225 000 m2 de surface commerciale, et r\u00e9alise un chiffre d’affaires cumul\u00e9 de 1,432 milliard d’euros, ce qui correspond \u00e0 une part de march\u00e9 de 12,4% en Wallonie et \u00e0 Bruxelles.

En outre, la cha\u00eene appara\u00eet pour la premi\u00e8re fois \u00e0 Bruxelles, avec des points de vente dans le centre-ville, \u00e0 Forest, Uccle, Saint-Gilles, Anderlecht, Molenbeek-Saint-Jean, Jette, etc. Les Mousquetaires ont \u00e9galement deux magasins en Flandre, \u00e0 Aarschot et Tirlemont. Les tentatives pr\u00e9c\u00e9dentes du groupe pour prendre pied en Flandre ont \u00e9chou\u00e9.<\/p>\n\n\n\n

Aucun magasin ne fermera, Intermarch\u00e9 l’a confirm\u00e9 \u00e0 plusieurs reprises, m\u00eame si des doutes subsistent ici et l\u00e0 : apr\u00e8s tout, \u00e0 plusieurs endroits, le magasin de Mestdagh qui a \u00e9t\u00e9 repris est situ\u00e9 \u00e0 proximit\u00e9 d’un Intermarch\u00e9 existant, ce qui semble difficile \u00e0 maintenir \u00e0 long terme. Pour certains magasins, d’ailleurs, il s’agit du quatri\u00e8me changement de nom en une bonne vingtaine d’ann\u00e9es : ils sont pass\u00e9s de l’enseigne Super M \u00e0 la fin des ann\u00e9es 1990 \u00e0 Champion, l’enseigne du groupe fran\u00e7ais Promod\u00e8s, qui a ensuite fusionn\u00e9 avec Carrefour, apr\u00e8s quoi les supermarch\u00e9s ont \u00e9t\u00e9 convertis \u00e0 la formule Carrefour Market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercredi matin, les magasins Carrefour Market du Groupe Mestdagh rouvriront leurs portes avec une nouvelle enseigne sur la fa\u00e7ade : ils s’appellent d\u00e9sormais \u00ab Intermarch\u00e9 by Mestdagh \u00bb. Qu’est-ce qui change encore ? <\/p>\n","protected":false},"author":3,"featured_media":69786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44,43],"company":[87,624,625],"topic":[282,310],"region":[226],"class_list":["post-69787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","extra-plus","company-carrefour","company-intermarche","company-mestdagh","topic-acquisition","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"\n\u00ab\u00a0Intermarch\u00e9 by Mestdagh\u00a0\u00bb fait ses d\u00e9buts mercredi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mercredi matin, les magasins Carrefour Market du Groupe Mestdagh rouvriront leurs portes sous l'enseigne \u00ab 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