{"id":69802,"date":"2023-01-03T16:30:35","date_gmt":"2023-01-03T15:30:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=69802"},"modified":"2023-01-03T16:30:37","modified_gmt":"2023-01-03T15:30:37","slug":"primark-pas-question-de-livrer-a-domicile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-pas-question-de-livrer-a-domicile\/","title":{"rendered":"Primark : \u00ab\u00a0Pas question de livrer \u00e0 domicile\u00a0\u00bb"},"content":{"rendered":"\n

L’e-commerce ne se fera pas chez Primark<\/strong>. Rien de plus que le click&collect est envisageable, selon la soci\u00e9t\u00e9 m\u00e8re AB Foods<\/strong>, car la livraison ne laisserait aucune marge.<\/p>\n\n\n\n

Plus aucune marge<\/h2>\n\n\n\n

\u00c0 l’automne, Primark a lanc\u00e9 un projet pilote click&collect tr\u00e8s r\u00e9ussi. Dans 25 endroits au Royaume-Uni, les consommateurs peuvent commander une s\u00e9lection d’articles, y compris une gamme pour enfants uniquement en ligne, \u00e0 retirer dans les magasins. Au lancement, l’engouement \u00e9tait tel que la boutique en ligne s’est effondr\u00e9e.<\/p>\n\n\n\n

On pourrait croire que \u00e7a donne envie de plus, sans doute ? Mais non. Les consommateurs peuvent faire une croix sur l’arriv\u00e9e d’une boutique en ligne avec livraison. Ce n’est que pendant la pand\u00e9mie que Primark a bri\u00e8vement envisag\u00e9 de \u00ab liquider les stocks pour accumuler du liquide \u00bb via des plateformes telles que Zalando ou Asos, mais d\u00e8s qu’il a sembl\u00e9 que les magasins allaient rouvrir, cette id\u00e9e a \u00e9t\u00e9 aussit\u00f4t enterr\u00e9e.<\/p>\n\n\n\n

Puisque les prix et les paniers chez le discounter de la mode sont si petits, le commerce \u00e9lectronique ferait dispara\u00eetre non pas une partie mais la totalit\u00e9 de la marge, a d\u00e9clar\u00e9 au Financial Times George Weston, PDG de la soci\u00e9t\u00e9 m\u00e8re Associated British Foods et membre de la famille de propri\u00e9taires Weston. Seul le click&collect est une option, car le d\u00e9taillant compte sur le fait que les gens ach\u00e8tent alors quelque chose de plus en magasin – m\u00eame si ce n’est qu’un petit quelque chose comme du vernis \u00e0 ongles ou des boucles d’oreilles pour un euro \u00e0 peine.<\/p>\n\n\n\n

Croissance purement physique<\/h2>\n\n\n\n

Primark ne pense pas non plus que le coronavirus ait d\u00e9finitivement envoy\u00e9 le commerce de d\u00e9tail en ligne, puisque la cha\u00eene aurait d\u00e9sormais augment\u00e9 sa part de march\u00e9 dans de nombreux pays par rapport \u00e0 avant la pand\u00e9mie. Le fait que les ventes sur certains march\u00e9s europ\u00e9ens ne se soient pas encore redress\u00e9es, en revanche, serait d\u00fb aux conditions g\u00e9n\u00e9rales du march\u00e9.<\/p>\n\n\n\n

La croissance doit plut\u00f4t provenir d’une bonne vieille expansion physique. Par exemple, Primark cherche encore \u00e0 s’implanter en Roumanie et en Slovaquie, tandis que la cha\u00eene \u00e0 petit budget est \u00e9galement en progression aux \u00c9tats-Unis. Le groupe irlandais y a d\u00e9but\u00e9 \u00e0 Boston, o\u00f9 l’on trouve de nombreux r\u00e9sidents irlando-am\u00e9ricains, mais il s’est \u00e9tendu vers le sud lorsque la formule a \u00e9t\u00e9 adopt\u00e9e par les groupes \u00e0 faibles revenus et les Am\u00e9ricains hispaniques.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’e-commerce ne se fera pas chez Primark. Rien de plus que le click&collect est envisageable, selon la soci\u00e9t\u00e9 m\u00e8re AB Foods, car la livraison ne laisserait aucune marge.<\/p>\n","protected":false},"author":5,"featured_media":32661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[229,230],"topic":[198],"region":[381],"class_list":["post-69802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-ab-foods","company-primark","topic-e-commerce","region-royaume-uni"],"acf":[],"yoast_head":"\nPrimark : \u00ab\u00a0Pas question de livrer \u00e0 domicile\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'e-commerce ne se fera pas chez Primark. 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