{"id":6996,"date":"2014-10-02T08:42:43","date_gmt":"2014-10-02T08:42:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/orangina-schweppes-ferme-son-usine-de-genval\/"},"modified":"2014-10-02T08:42:43","modified_gmt":"2014-10-02T08:42:43","slug":"orangina-schweppes-ferme-son-usine-de-genval","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/orangina-schweppes-ferme-son-usine-de-genval\/","title":{"rendered":"Orangina Schweppes ferme son usine de Genval"},"content":{"rendered":"<h2>\u00ab L\u2019usine tourne \u00e0 moins de 25% de sa capacit\u00e9 \u00bb<\/h2>\n<p>La fermeture de l\u2019usine de Genval n\u2019est pas due \u00e0 une baisse de popularit\u00e9 des boissons rafra\u00eechissantes produites \u2013 du moins pas dans la distribution \u2013, mais au recul de la demande des formats embouteill\u00e9s \u00e0 Genval. Aujourd\u2019hui les consommateurs optent davantage pour des canettes et des petites bouteilles, or Genval produit des grandes bouteilles.<\/p>\n<p>Parall\u00e8lement depuis plusieurs ann\u00e9es l\u2019entreprise a vu baisser ses volumes dans le secteur de l\u2019horeca.\u00a0 Les petites bouteilles en verre consign\u00e9es &#8211;\u00a0 dont l\u2019embouteillage se fait \u00e0 Genval \u2013 se vendent donc moins bien. R\u00e9sultat : le site de Genval tourne \u00e0 25% de sa capacit\u00e9. \u00ab Par cons\u00e9quent les frais de production par litre sont trop \u00e9lev\u00e9s et les investissements \u00e0 faire pour adapter l\u2019usine aux exigences techniques actuelles ne sont \u00e9conomiquement pas justifiables \u00bb, affirme la direction.<\/p>\n<p>Les syndicats et le personnel avaient pourtant pressenti l\u2019arr\u00eat de la production, vu la baisse des volumes et les tests que l\u2019entreprise disait effectuer dans des usines fran\u00e7aises avec des bouteilles qui quittaient les installations de Genval. Ce qui n\u2019emp\u00eache que l\u2019annonce de la fermeture a \u00e9t\u00e9 tr\u00e8s mal accueillie par les travailleurs, qui hier ont d\u00e9bray\u00e9, mais devraient reprendre le travail aujourd\u2019hui.<\/p>\n<p>Pour les d\u00e9partements vente &amp; marketing, logistique, finances\/IT et ressources humaines \u2013 comptant 88 employ\u00e9s au total \u2013 la fermeture ne devrait pas avoir de cons\u00e9quences. \u00ab Les ventes et la distribution des marques d\u2019Orangina Schweppes sur le march\u00e9 belge resteront inchang\u00e9es \u00bb, pr\u00e9cise l\u2019entreprise.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab L\u2019usine tourne \u00e0 moins de 25% de sa capacit\u00e9 \u00bb La fermeture de l\u2019usine de Genval n\u2019est pas due \u00e0 une baisse de popularit\u00e9 des boissons rafra\u00eechissantes produites \u2013 du moins pas dans la distribution \u2013, mais au recul de la demande des formats embouteill\u00e9s \u00e0 Genval. Aujourd\u2019hui les consommateurs optent davantage pour des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-6996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orangina Schweppes ferme son usine de Genval - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/orangina-schweppes-ferme-son-usine-de-genval\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orangina Schweppes ferme son usine de Genval - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab L\u2019usine tourne \u00e0 moins de 25% de sa capacit\u00e9 \u00bb La fermeture de l\u2019usine de Genval n\u2019est pas due \u00e0 une baisse de popularit\u00e9 des boissons rafra\u00eechissantes produites \u2013 du moins pas dans la distribution \u2013, mais au recul de la demande des formats embouteill\u00e9s \u00e0 Genval. 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