{"id":7006,"date":"2014-10-03T05:45:48","date_gmt":"2014-10-03T05:45:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/eleclerc-investit-12-milliard-deuros-pour-traverser-la-crise\/"},"modified":"2014-10-03T05:45:48","modified_gmt":"2014-10-03T05:45:48","slug":"eleclerc-investit-12-milliard-deuros-pour-traverser-la-crise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/eleclerc-investit-12-milliard-deuros-pour-traverser-la-crise\/","title":{"rendered":"E.Leclerc investit 1,2 milliard d\u2019euros pour traverser la crise"},"content":{"rendered":"<h2>Attirer plus de clients<\/h2>\n<p>Le PDG Michel-Edouard Leclerc estime que la fin de la crise n\u2019est pas encore en vue : \u00ab Selon nous la crise durera encore deux \u00e0 trois ans et nous avons adapt\u00e9 notre strat\u00e9gie en ce sens. \u00bb Une telle p\u00e9riode requiert une autre strat\u00e9gie : \u00ab Si le client va moins souvent au restaurant, nous devons faire en sorte de lui proposer davantage de produits festifs dans nos supermarch\u00e9s. \u00bb<\/p>\n<p>C\u2019est pourquoi le distributeur dans les neuf mois \u00e0 venir a l\u2019intention d\u2019investir 1,2 milliard d\u2019euros dans \u00ab la r\u00e9novation des magasins, le d\u00e9veloppement du r\u00e9seau de drives, l\u2019expansion sur internet et l\u2019am\u00e9lioration de la logistique. Des investissements afin de nous adapter \u00e0 la crise et de rechercher nous-m\u00eames de nouveaux clients \u00bb, explique le PDG.<\/p>\n<p>A l\u2019heure o\u00f9 tous les distributeurs fran\u00e7ais pratiquent des prix bas (\u00e0 ce titre Syst\u00e8me U et son concurrent Auchan ont m\u00eame conclu une alliance strat\u00e9gique), E.Leclerc risque de perdre son \u2018unique selling proposition\u2019. Aussi le groupe souhaite miser davantage sur des concepts plus rentables tels que des pharmacies, des magasins d\u2019optique, des bijouteries, voire m\u00eame le tourisme et la location de voitures.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attirer plus de clients Le PDG Michel-Edouard Leclerc estime que la fin de la crise n\u2019est pas encore en vue : \u00ab Selon nous la crise durera encore deux \u00e0 trois ans et nous avons adapt\u00e9 notre strat\u00e9gie en ce sens. \u00bb Une telle p\u00e9riode requiert une autre strat\u00e9gie : \u00ab Si le client va [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E.Leclerc investit 1,2 milliard d\u2019euros pour traverser la crise - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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