{"id":70535,"date":"2023-01-16T11:23:40","date_gmt":"2023-01-16T10:23:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70535"},"modified":"2023-01-16T11:23:43","modified_gmt":"2023-01-16T10:23:43","slug":"de-faux-remises-coutent-5-millions-deuros-damende-a-yoox","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/de-faux-remises-coutent-5-millions-deuros-damende-a-yoox\/","title":{"rendered":"De faux remises co\u00fbtent 5 millions d’euros d’amende \u00e0 Yoox"},"content":{"rendered":"\n

Des remises qui n’existent pas et des listes noires pour ceux qui retournent trop. Ce sont des pratiques pour lesquelles Yoox Net-a-Porter<\/strong> a re\u00e7u une amende de plus de 5 millions d’euros de la part du gardien de la concurrence italien.<\/p>\n\n\n\n

Listes noires secr\u00e8tes<\/h2>\n\n\n\n

Yoox Net-a-Porter se voit infliger une amende de 5,25 millions d’euros par l’autorit\u00e9 italienne de la concurrence. La plateforme de mode de luxe aurait tromp\u00e9 ses clients pendant des ann\u00e9es avec de faux rabais et aurait commis des violations du droit de r\u00e9tractation. L’amende est un premier revers important pour Farfetch <\/strong>et le propri\u00e9taire du Dubai Mall<\/strong>, Mohamed Alabbar, qui ont achet\u00e9 des parts de la plateforme du groupe de luxe Richemont <\/strong>l’ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n

Entre 2019 et 2022, l’organisme italien de surveillance de la concurrence (Agcm) a re\u00e7u de multiples plaintes concernant des comportements d\u00e9loyaux et trompeurs chez Yoox. L’organisme de surveillance a \u00e9galement constat\u00e9 des infractions de son c\u00f4t\u00e9. Elle a constat\u00e9, par exemple, que le d\u00e9taillant de mode annule unilat\u00e9ralement des commandes et bloque les clients qui retournent trop souvent leurs commandes.<\/p>\n\n\n\n

Pourtant, il est int\u00e9ressant de noter que les consommateurs n’en ont pas \u00e9t\u00e9 inform\u00e9s : ce n’est que lorsque des clients ont contact\u00e9 le service apr\u00e8s-vente apr\u00e8s avoir pass\u00e9 une commande pour demander pourquoi leur commande avait \u00e9t\u00e9 annul\u00e9e qu’ils ont \u00e9t\u00e9 inform\u00e9s qu’ils figuraient sur une liste noire.<\/p>\n\n\n\n

De 65 \u00e0 82 euros = 50 %<\/h2>\n\n\n\n

Il y aurait \u00e9galement eu une politique de fausses remises. Comme la plateforme modifie r\u00e9guli\u00e8rement ses prix, il arrive que les prix augmentent juste avant les offres promotionnelles. Ainsi, le prix resta le m\u00eame qu’avant, m\u00eame avec les remises.<\/p>\n\n\n\n

Apr\u00e8s le 1er f\u00e9vrier 2022, il est ensuite devenu courant de ne pas indiquer le prix pr\u00e9c\u00e9dent en p\u00e9riode de soldes, mais le prix pratiqu\u00e9 dans d’autres magasins physiques. De cette fa\u00e7on, la remise semblait plus importante qu’elle ne l’\u00e9tait en r\u00e9alit\u00e9.<\/p>\n\n\n\n

Dans un cas, une cliente avait achet\u00e9 un sac \u00e0 main \u00e0 65 euros, dont le prix baissait soi-disant cinq jours plus tard. Au cours de la promotion, le sac \u00e0 main \u00e9tait annonc\u00e9 \u00e0 82 euros, vis-\u00e0-vis un prix de r\u00e9f\u00e9rence de 169 euros \u2013 donc une \u2018remise\u2019 de 50 %.<\/p>\n\n\n\n

Cependant, en ce qui concerne les prix trompeurs, Yoox s\u2019est d\u00e9j\u00e0 am\u00e9lior\u00e9 au cours de l’enqu\u00eate, indique l’Agcm. La plateforme de commerce \u00e9lectronique a maintenant 60 jours pour expliquer \u00e0 l’autorit\u00e9 du march\u00e9 comment elle compte s’am\u00e9liorer davantage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des faux remises et des listes noires pour ceux qui retournent trop. Yoox Net-a-Porter a re\u00e7u une amende de 5 millions d’euros du gardien de la concurrence italien.<\/p>\n","protected":false},"author":5,"featured_media":61514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[725],"topic":[198,702],"region":[525],"class_list":["post-70535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-yoox-net-a-porter","topic-e-commerce","topic-fraude","region-italie"],"acf":[],"yoast_head":"\nDe faux remises co\u00fbtent 5 millions d'euros d'amende \u00e0 Yoox - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Des faux remises et des listes noires pour ceux qui retournent trop. 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