{"id":70743,"date":"2023-01-18T16:31:22","date_gmt":"2023-01-18T15:31:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70743"},"modified":"2023-01-18T16:31:26","modified_gmt":"2023-01-18T15:31:26","slug":"amazon-teste-un-abonnement-prime-moins-cher","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-teste-un-abonnement-prime-moins-cher\/","title":{"rendered":"Amazon teste un abonnement Prime moins cher"},"content":{"rendered":"\n<p><strong>Amazon <\/strong>exp\u00e9rimente discr\u00e8tement un abonnement \u00ab\u00a0Prime Lite\u00a0\u00bb en Inde, une variante moins ch\u00e8re d&rsquo;Amazon Prime. La formule peut aussi s&rsquo;av\u00e9rer fructueuse ailleurs en p\u00e9riode de pression \u00e9conomique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Abaisser le seuil<\/h2>\n\n\n\n<p>Amazon tente de rendre son abonnement Prime accessible \u00e0 un plus large public. En Inde, le g\u00e9ant du commerce \u00e9lectronique teste actuellement un abonnement \u00ab\u00a0Prime Lite\u00a0\u00bb, qui permet aux membres de b\u00e9n\u00e9ficier de livraisons gratuites dans les deux jours et de la plateforme de streaming Prime Video, TechCrunch rapporte. Au lieu des 1499 roupies (17 euros) qu&rsquo;Amazon facture normalement par mois, cette formule co\u00fbte 999 roupies (11,30 euros).<\/p>\n\n\n\n<p>Pour Amazon, il pourrait s&rsquo;agir d&rsquo;un moyen strat\u00e9gique de s\u00e9duire les consommateurs disposant d&rsquo;un budget plus modeste, dans les pays en d\u00e9veloppement mais peut-\u00eatre aussi dans les pays occidentaux en proie \u00e0 l&rsquo;inflation. M\u00eame si la plateforme a augment\u00e9 le prix des abonnements l&rsquo;ann\u00e9e derni\u00e8re, est important pour Amazon de maintenir le seuil bas. L&rsquo;entreprise milliardaire recueille une quantit\u00e9 impressionnante d&rsquo;informations sur ses membres, qui d\u00e9pensent \u00e9galement plus de deux fois plus, en moyenne, que les non-membres.<\/p>\n\n\n\n<p>En Inde, cependant, il pourrait \u00e9galement s&rsquo;agir d&rsquo;un coup de force visant les clients de son rival <strong>Flipkart<\/strong>. Ce concurrent local est d\u00e9tenu par <strong>Walmart <\/strong>et reste plus fortement positionn\u00e9 dans le pays. R\u00e9cemment, Amazon a m\u00eame d\u00fb licencier 1 % de sa main-d&rsquo;\u0153uvre indienne (environ un millier de personnes) pour r\u00e9duire les co\u00fbts sur ce march\u00e9 concurrentiel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon exp\u00e9rimente un abonnement \u00ab\u00a0Prime Lite\u00a0\u00bb en Inde. La formule peut aussi s&rsquo;av\u00e9rer fructueuse ailleurs en p\u00e9riode de pression \u00e9conomique.<\/p>\n","protected":false},"author":5,"featured_media":25951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[206],"topic":[198,488],"region":[388],"class_list":["post-70743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-amazon","topic-e-commerce","topic-marketing","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon teste un abonnement Prime moins cher - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon exp\u00e9rimente un abonnement &quot;Prime Lite&quot; en Inde. 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