{"id":70859,"date":"2023-01-20T13:38:41","date_gmt":"2023-01-20T12:38:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70859"},"modified":"2023-01-20T13:38:43","modified_gmt":"2023-01-20T12:38:43","slug":"plus-de-revenus-avec-moins-de-magasins-pour-beter-bed","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/plus-de-revenus-avec-moins-de-magasins-pour-beter-bed\/","title":{"rendered":"Plus de revenus avec moins de magasins pour Beter Bed"},"content":{"rendered":"\n<p><strong>Beter Bed<\/strong> reste ambitieux : le d\u00e9taillant de literie veut devenir une \u00ab\u00a0marque de choix\u00a0\u00bb plut\u00f4t qu&rsquo;un d\u00e9taillant, en passant du physique au \u00ab\u00a0digital first\u00a0\u00bb. La strat\u00e9gie semble porter ses fruits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus d&rsquo;exp\u00e9rience<\/h2>\n\n\n\n<p>Beter Bed Holding, qui comprend les cha\u00eenes Beter Bed et Beddenreus, a augment\u00e9 son chiffre d&rsquo;affaires de 7,1 % l&rsquo;ann\u00e9e derni\u00e8re et a r\u00e9alis\u00e9 229,4 millions d&rsquo;euros, dont 18,3 % sont d\u00e9j\u00e0 r\u00e9alis\u00e9s en ligne. Toutefois, la croissance a \u00e9t\u00e9 plus modeste au quatri\u00e8me trimestre, avec des ventes en hausse de 3,5 %. Toutefois, le nombre de commandes a augment\u00e9 de 17,3 % au cours du dernier trimestre.<\/p>\n\n\n\n<p>Le PDG John Kruijssen continue de se concentrer sur l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience et du positionnement des clients. Un deuxi\u00e8me magasin Beter Bed Experience a \u00e9t\u00e9 ouvert \u00e0 Eindhoven, tandis que l&rsquo;outil num\u00e9rique de conseil sur le sommeil (\u00ab\u00a0Beter Slapen ID\u00a0\u00bb) se trouve d\u00e9sormais dans la moiti\u00e9 des magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins physique<\/h2>\n\n\n\n<p>Pourtant, le groupe de vente au d\u00e9tail se r\u00e9duit. Physiquement, en tout cas : au Benelux, le groupe a ferm\u00e9 six magasins l&rsquo;ann\u00e9e derni\u00e8re, tandis que seuls trois nouveaux magasins ont \u00e9t\u00e9 ajout\u00e9s aux Pays-Bas. En Belgique, un magasin a ferm\u00e9, sans aucune nouvelle ouverture.<\/p>\n\n\n\n<p>Le groupe dit vouloir devenir \u00ab\u00a0digital first\u00a0\u00bb, donc Beter Bed a beaucoup investi dans les m\u00e9dias sociaux. Le d\u00e9taillant est fier de cr\u00e9er de plus en plus de contenu \u00ab\u00a0informatif\u00a0\u00bb sur le th\u00e8me du sommeil. Sur Instagram, le nombre de followers a ainsi augment\u00e9 de 152 %, tandis que sa port\u00e9e est trois quarts plus importante qu&rsquo;un an plus t\u00f4t. L&rsquo;entreprise affirme vouloir passer du statut de pur d\u00e9taillant \u00e0 celui de marque de choix.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beter Bed veut devenir une \u00ab\u00a0marque de choix\u00a0\u00bb plut\u00f4t qu&rsquo;un d\u00e9taillant, en passant du physique au \u00ab\u00a0digital first\u00a0\u00bb. La strat\u00e9gie semble porter ses fruits.<\/p>\n","protected":false},"author":5,"featured_media":52842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[215],"topic":[266],"region":[524],"class_list":["post-70859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-beter-bed","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus de revenus avec moins de magasins pour Beter Bed - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Beter Bed veut devenir une &quot;marque de choix&quot; plut\u00f4t qu&#039;un d\u00e9taillant, en passant du physique au &quot;digital first&quot;. 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