{"id":70869,"date":"2023-01-20T14:32:22","date_gmt":"2023-01-20T13:32:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70869"},"modified":"2023-01-20T14:32:25","modified_gmt":"2023-01-20T13:32:25","slug":"diageo-rachete-le-rhum-de-luxe-philippin-don-papa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/diageo-rachete-le-rhum-de-luxe-philippin-don-papa\/","title":{"rendered":"Diageo rach\u00e8te le rhum de luxe philippin Don Papa"},"content":{"rendered":"\n<p><strong>Diageo <\/strong>acquiert <strong>Don Papa Rum<\/strong>, un rhum brun \u00ab\u00a0super-premium\u00a0\u00bb des Philippines. La soci\u00e9t\u00e9 holding qui chapeaute Johnnie Walker et Smirnoff estime que le rhum a un fort potentiel de croissance sur le march\u00e9 haut de gamme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un segment en plein essor<\/h2>\n\n\n\n<p>Le groupe de boissons Diageo souhaite premiumiser davantage son offre et ach\u00e8te Don Papa Rum dans ce cadre. Le rhum brun philippin a \u00e9t\u00e9 lanc\u00e9 en 2012 et est actuellement disponible dans 30 pays, la France, l&rsquo;Allemagne et l&rsquo;Italie \u00e9tant les plus gros march\u00e9s. La marque, qui est l&rsquo;une des premi\u00e8res sur le segment en plein essor du \u00ab\u00a0super-premium plus\u00a0\u00bb, a enregistr\u00e9 un taux de croissance annuel des ventes (TCAC) de 29 % au cours des cinq derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p>Diageo paie d\u00e9j\u00e0 260 millions d&rsquo;euros pour le rhum, mais jusqu&rsquo;\u00e0 177,5 millions d&rsquo;euros pourraient s&rsquo;ajouter d&rsquo;ici 2028 en fonction des performances. Le fondateur, Stephen Carroll, restera impliqu\u00e9 dans la marque. L&rsquo;acquisition sera financ\u00e9e par les r\u00e9serves de tr\u00e9sorerie existantes et devrait \u00eatre achev\u00e9e au cours du premier semestre 2023.<\/p>\n\n\n\n<p>Le rhum Don Papa porte le nom de Papa Isio, l&rsquo;une des figures de proue de la r\u00e9volution philippine \u00e0 la fin du XIXe si\u00e8cle. Ce contrema\u00eetre dans une plantation de sucre aurait jou\u00e9 un r\u00f4le crucial dans la lib\u00e9ration de l&rsquo;\u00eele de Negros de la domination espagnole. Le rhum est en effet distill\u00e9 et affin\u00e9 en f\u00fbts de ch\u00eane am\u00e9ricain sur l&rsquo;\u00eele de Negros Occidental (connue localement sous le nom de \u00ab\u00a0Sugarlandia\u00a0\u00bb), en utilisant la canne \u00e0 sucre de Negros \u00e0 la base de la boisson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diageo acquiert Don Papa Rum, un rhum brun \u00ab\u00a0super-premium\u00a0\u00bb des Philippines. La soci\u00e9t\u00e9 estime que le rhum a un fort potentiel de croissance sur le march\u00e9 haut de gamme.<\/p>\n","protected":false},"author":5,"featured_media":70867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[396],"topic":[282],"region":[388],"class_list":["post-70869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-diageo","topic-acquisition","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo rach\u00e8te le rhum de luxe philippin Don Papa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Diageo acquiert Don Papa Rum, un rhum brun &quot;super-premium&quot; des Philippines. 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