{"id":70902,"date":"2023-01-23T10:28:07","date_gmt":"2023-01-23T09:28:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70902"},"modified":"2023-01-24T16:58:35","modified_gmt":"2023-01-24T15:58:35","slug":"il-y-a-du-monde-sur-le-champ-de-bataille-des-supermarches-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/il-y-a-du-monde-sur-le-champ-de-bataille-des-supermarches-en-belgique\/","title":{"rendered":"Il y a du monde sur le champ de bataille des supermarch\u00e9s en Belgique"},"content":{"rendered":"\n<p>L&rsquo;ann\u00e9e derni\u00e8re, 75 supermarch\u00e9s nets suppl\u00e9mentaires ont \u00e9t\u00e9 ajout\u00e9s en Belgique. Cette ann\u00e9e encore, au moins 60 nouveaux supermarch\u00e9s sont pr\u00e9vus, mais la concurrence est rude. Quand le point de saturation sera-t-il vraiment atteint ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">March\u00e9 anim\u00e9<\/h2>\n\n\n\n<p>Le nombre de supermarch\u00e9s en Belgique est pass\u00e9 l&rsquo;an dernier de 3 481 \u00e0 3 556, soit <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20230119_92821713\">une augmentation de 75 succursales<\/a>. C&rsquo;est ce que r\u00e9v\u00e8lent les chiffres de Retailsonar publi\u00e9s par Het Nieuwsblad. En fait, davantage de nouveaux magasins ont ouvert leurs portes, mais certains ont \u00e9galement ferm\u00e9. En outre, des points de vente existants sont pass\u00e9s \u00e0 une autre enseigne : 86 points de vente <strong>Carrefour<\/strong> sont pass\u00e9s \u00e0 <strong>Intermarch\u00e9<\/strong>, et dans le groupe <strong>Louis Delhaize<\/strong>, les enseignes <strong>Smatch<\/strong> et <strong>Match<\/strong> ont disparu au profit de Louis Delhaize.<\/p>\n\n\n\n<p>En tout cas, le march\u00e9 belge est particuli\u00e8rement encombr\u00e9, avec 2,52 supermarch\u00e9s pour 10 000 habitants. En comparaison, les Pays-Bas ne comptent que 1,79 supermarch\u00e9 pour 10 000 habitants. La Belgique est tout simplement un champ de bataille o\u00f9 s&rsquo;affrontent de grands groupes internationaux : les Fran\u00e7ais Carrefour et Intermarch\u00e9, les Allemands <strong>Aldi <\/strong>et <strong>Lidl<\/strong> et les Hollandais <strong>Albert Heijn<\/strong> et <strong>Jumbo<\/strong>. Ces acteurs se cherchent : dans des communes comme Pelt, Beveren-Waas ou Ostende, on trouve litt\u00e9ralement toutes les cha\u00eenes de supermarch\u00e9s \u00e0 une courte distance les unes des autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Taches blanches<\/h2>\n\n\n\n<p>Pourtant, la plupart des grandes cha\u00eenes ouvriront \u00e0 nouveau des magasins cette ann\u00e9e. Carrefour veut ajouter 20 magasins. Le groupe Colruyt vise \u00e9galement les 20. Delhaize avait 12 magasins de moins en termes nets l&rsquo;ann\u00e9e derni\u00e8re, mais pr\u00e9voit encore 14 nouveaux magasins cette ann\u00e9e. Albert Heijn, Jumbo et Lidl souhaitent chacun ouvrir 10 magasins suppl\u00e9mentaires. Aldi en ouvrira un nouveau, \u00e0 Grimbergen, et agrandira certains magasins existants.<\/p>\n\n\n\n<p>Y a-t-il encore de la place pour cela ? Selon Pieter-Jan De Smet, de RetailSonar, il existe en effet encore des espaces blancs, m\u00eame s&rsquo;ils se font de plus en plus rares. La population augmente, et les nouvelles zones de bureaux ont besoin de magasins de proximit\u00e9. On observe \u00e9galement une forte croissance des magasins dans les stations-service.<\/p>\n\n\n\n<p>Pourtant, certains signes indiquent que le point de saturation est proche : <strong>Makro<\/strong> a fait faillite, <strong>Mestdagh<\/strong> a abandonn\u00e9, Lidl a enregistr\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/perte-record-pour-lidl-en-belgique\/\">une perte record en Belgique<\/a>, les marges sont soumises \u00e0 une forte pression chez le leader du march\u00e9 Colruyt, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-ajuste-ses-ambitions-belges\/\">l&rsquo;expansion est difficile<\/a> pour Jumbo. Pour l&rsquo;instant, personne ne semble vouloir c\u00e9der, mais avec des ventes qui retombent apr\u00e8s la pand\u00e9mie, des marges qui continuent de se r\u00e9duire, des taux d&rsquo;int\u00e9r\u00eat qui augmentent et des municipalit\u00e9s et comit\u00e9s de quartier qui deviennent plus critiques, un ralentissement ne serait pas illogique. Attendez et voyez&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ann\u00e9e derni\u00e8re, 75 supermarch\u00e9s nets suppl\u00e9mentaires ont \u00e9t\u00e9 ajout\u00e9s en Belgique. Cette ann\u00e9e encore, au moins 60 nouveaux supermarch\u00e9s sont pr\u00e9vus, mais la concurrence est rude. Quand le point de saturation sera-t-il vraiment atteint ? <\/p>\n","protected":false},"author":3,"featured_media":70900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[123,203,87,201,196,217,204],"topic":[276],"region":[226],"class_list":["post-70902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-albert-heijn","company-aldi","company-carrefour","company-colruyt","company-delhaize","company-jumbo","company-lidl","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il y a du monde sur le champ de bataille des supermarch\u00e9s en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;ann\u00e9e derni\u00e8re, 75 supermarch\u00e9s suppl\u00e9mentaires ont \u00e9t\u00e9 ajout\u00e9s en Belgique. 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