{"id":70916,"date":"2023-01-23T11:22:49","date_gmt":"2023-01-23T10:22:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70916"},"modified":"2023-01-23T11:22:51","modified_gmt":"2023-01-23T10:22:51","slug":"plus-de-20-nouveaux-magasins-franchises-prevus-chez-carrefour","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-de-20-nouveaux-magasins-franchises-prevus-chez-carrefour\/","title":{"rendered":"Plus de 20 nouveaux magasins franchis\u00e9s pr\u00e9vus chez Carrefour"},"content":{"rendered":"\n<p><strong>Carrefour<\/strong> a r\u00e9cemment perdu 86 supermarch\u00e9s en Belgique au profit d&rsquo;<strong>Intermarch\u00e9<\/strong>, mais voit des possibilit\u00e9s d&rsquo;optimiser son parc de magasins et d&rsquo;acc\u00e9l\u00e9rer le rythme de son expansion. Cela se fera par le biais de la franchise, explique le PDG Geoffroy Gersdorff.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Possibilit\u00e9s d&rsquo;expansion<\/h2>\n\n\n\n<p>Suite au rachat de <strong>Mestdagh<\/strong>, son principal partenaire franchis\u00e9 en Belgique, par Intermarch\u00e9, Carrefour a perdu 86 supermarch\u00e9s, soit pr\u00e8s de 20% de son parc de magasins Carrefour Market. N\u00e9anmoins, le directeur g\u00e9n\u00e9ral Geoffroy Gerdorff n&rsquo;est pas \u00e9branl\u00e9 par ce revers. \u00ab&nbsp;Cela donne <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2023\/01\/21\/le-directeur-general-de-carrefour-belgique-on-sent-bien-que-le-consommateur-naccepte-plus-de-hausse-des-prix-QJ3QH4K555ASRG6BW6LNMUNSWU\/\">des opportunit\u00e9s d\u2019expansion \u00e0 venir en Wallonie<\/a>&nbsp;\u00bb, a-t-il d\u00e9clar\u00e9 \u00e0 La Libre.<\/p>\n\n\n\n<p>Non pas qu&rsquo;il veuille remplacer tous les magasins perdus de Mestdagh, mais il souhaite acc\u00e9l\u00e9rer le rythme d&rsquo;expansion annuel de 4-5 Carrefour Market et d&rsquo;une vingtaine de magasins de proximit\u00e9 Express, afin d&rsquo;optimiser et d&rsquo;\u00e9tendre le parc de magasins. Cette expansion se fera par le biais de franchises, a confirm\u00e9 M. Gersdorff. Plus de 600 des 705 magasins Carrefour de Belgique sont exploit\u00e9s par des franchis\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalisation<\/h2>\n\n\n\n<p>La croissance ne doit pas seulement provenir des magasins physiques, d&rsquo;ailleurs : Carrefour veut devenir un \u2018digital retail company\u2019. L&rsquo;offre e-commerce du groupe est d\u00e9j\u00e0 tr\u00e8s vari\u00e9e, avec le click&amp;collect, la livraison \u00e0 domicile par camionnette ou v\u00e9lo cargo \u00e9lectrique, le commerce rapide en partenariat avec <strong>Deliveroo<\/strong>, <strong>UberEats<\/strong> et <strong>Just Eat Takeaway<\/strong>.<\/p>\n\n\n\n<p>Carrefour se lance \u00e9galement dans le num\u00e9rique au niveau du back-office. La num\u00e9risation du prospectus est une initiative qui attire l&rsquo;attention : \u00e0 Bruxelles et \u00e0 Anvers, le d\u00e9taillant \u00e9conomise d\u00e9j\u00e0 500 000 folders en papier par semaine. Huit autres villes seront ajout\u00e9es d&rsquo;ici la fin du mois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour a r\u00e9cemment perdu 86 supermarch\u00e9s en Belgique au profit d&rsquo;Intermarch\u00e9, mais voit des possibilit\u00e9s d&rsquo;optimiser son parc de magasins et d&rsquo;acc\u00e9l\u00e9rer le rythme de son expansion. Cela se fera par le biais de la franchise, explique le PDG Geoffroy Gersdorff. <\/p>\n","protected":false},"author":3,"featured_media":70914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[659],"extra":[],"company":[87,624,625],"topic":[631,276],"region":[226],"class_list":["post-70916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-geoffroy-gersdorff","company-carrefour","company-intermarche","company-mestdagh","topic-digitalisation","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus de 20 nouveaux magasins franchis\u00e9s pr\u00e9vus chez Carrefour - RetailDetail 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