{"id":70988,"date":"2023-01-23T15:03:13","date_gmt":"2023-01-23T14:03:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=70988"},"modified":"2023-01-23T15:03:17","modified_gmt":"2023-01-23T14:03:17","slug":"shoptalk-europe-annonce-le-programme-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/shoptalk-europe-annonce-le-programme-2023\/","title":{"rendered":"Shoptalk Europe annonce le programme 2023"},"content":{"rendered":"\n

(Publireportage)<\/em> Shoptalk sait que l’innovation n’est pas un luxe – c’est une n\u00e9cessit\u00e9 pour les entreprises. Alors que l’environnement europ\u00e9en du commerce de d\u00e9tail est perturb\u00e9 par les comportements dynamiques des consommateurs, une abondance de nouvelles technologies num\u00e9riques et un contexte \u00e9conomique difficile, c’est le moment exact o\u00f9 les entreprises gagnantes regarderont au-del\u00e0 du court terme et acc\u00e9l\u00e9reront leur transformation num\u00e9rique.<\/p>\n\n\n\n

L\u00e0 o\u00f9 se construit l’avenir du commerce de d\u00e9tail<\/h2>\n\n\n\n

C’est pourquoi Shoptalk Europe sera plus important que jamais en 2023.<\/strong><\/p>\n\n\n\n

Comme les \u00e9v\u00e9nements am\u00e9ricains \u00e9tablis, l’agenda de Shoptalk Europe est ax\u00e9 sur l’aide \u00e0 la r\u00e9ussite dans l’avenir num\u00e9rique du commerce de d\u00e9tail. En d’autres termes, c’est l\u00e0 que se construit l’avenir du commerce de d\u00e9tail. L’approche distinctive de Shoptalk en mati\u00e8re de contenu signifie que vous \u00eates assur\u00e9 de repartir avec des id\u00e9es et des perspectives tout simplement introuvables ailleurs :<\/p>\n\n\n\n

\u25cf Shoptalk Europe s\u00e9lectionne les plus de 175 intervenants afin de cr\u00e9er une liste exceptionnelle de g\u00e9ants de la distribution et de marques tels qu’ Adidas, Ahold Delhaize, Carrefour, Decathlon, Mars, Pandora, The Coca-Cola Company, The LEGO Group, Unilever et bien d’autres encore.<\/p>\n\n\n\n

\u25cf Les deux tiers des intervenants sont des fondateurs, des PDG ou d’autres cadres de niveau C, ce qui offre une occasion unique d’entendre des points de vue in\u00e9dits et des pistes d’action de la part des dirigeants m\u00eames qui sont les pionniers de la transformation du secteur.<\/p>\n\n\n\n

\u25cf Chacun des panels, des pr\u00e9sentations et des ateliers aborde les nouvelles technologies et les nouveaux mod\u00e8les commerciaux qui sont essentiels pour assurer l’avenir de votre entreprise.<\/p>\n\n\n\n

\u25cf Le programme est strat\u00e9gique et tourn\u00e9 vers l’avenir, ce qui vous permet d’\u00e9chapper au quotidien et d’avoir une vue d’ensemble de la direction que prend le secteur.<\/p>\n\n\n\n

\u25cf Il n’y a pas de \u00ab pay-to-play \u00bb dans le programme, ce qui signifie que Shoptalk Europe s\u00e9lectionne tous les intervenants en fonction des entreprises et des leaders qui remettent en question les normes \u00e9tablies et acc\u00e9l\u00e8rent la transformation du secteur en Europe et dans le monde.<\/p>\n\n\n\n

Cinq questions essentielles<\/h2>\n\n\n\n

Dans la perspective de Shoptalk Europe 2023, voici cinq questions cruciales auxquelles les intervenants vous aideront \u00e0 r\u00e9pondre.<\/p>\n\n\n\n

1) \u00c0 quoi ressemble le meilleur engagement client ?<\/strong> La fa\u00e7on dont les acheteurs recherchent et d\u00e9couvrent les produits \u00e9volue. Shoptalk Europe examinera les plates-formes et les capacit\u00e9s dont les entreprises ont besoin pour s’assurer d’\u00eatre pr\u00e9sentes l\u00e0 o\u00f9 se trouvent leurs clients, notamment le commerce social, la recherche visuelle, le livestreaming et la vid\u00e9o d’achat, ainsi que l’IA g\u00e9n\u00e9rative.<\/p>\n\n\n\n

2) Quels sont les canaux \u00e9mergents qui assureront la croissance de mon entreprise ?<\/strong> Shoptalk va au-del\u00e0 de l’\u00e9vidence et du court terme pour aider les commerces de d\u00e9tail \u00e0 trouver la croissance. Shoptalk Europe couvrira l’\u00e9volution strat\u00e9gique et commerciale du commerce \u00e9lectronique, des places de march\u00e9 et de la vente \u00e0 distance. Mais ils iront \u00e9galement plus loin, en examinant les derni\u00e8res nouveaut\u00e9s du Web 3.0 et du m\u00e9tavers, ainsi que la mani\u00e8re dont les nouvelles offres telles que les Retail Media Networks, les services en marque blanche et autres cr\u00e9ent de nouvelles sources de revenus et augmentent les b\u00e9n\u00e9fices des d\u00e9taillants.<\/p>\n\n\n\n

3) Comment offrir une exp\u00e9rience exceptionnelle en magasin ?<\/strong> Shoptalk Europe explorera comment les entreprises leaders r\u00e9imaginent leurs magasins afin d’offrir des exp\u00e9riences unifi\u00e9es, transparentes et engageantes aux acheteurs. Ils discuteront de l’impact de ces changements sur le merchandising, les op\u00e9rations et le design des magasins, y compris le r\u00f4le que joueront des technologies comme la vision par ordinateur, la robotique et la r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n\n\n\n

4) Quels sont les investissements technologiques qui augmenteront mes revenus et ma rentabilit\u00e9 ?<\/strong> L’am\u00e9lioration de l’efficacit\u00e9 op\u00e9rationnelle est encore plus importante dans un climat \u00e9conomique difficile. Shoptalk Europe vous aidera \u00e0 identifier les prochaines technologies qui permettront de r\u00e9aliser des \u00e9conomies dans toute l’entreprise, qu’il s’agisse de nouvelles capacit\u00e9s de traitement des commandes, de jumeaux num\u00e9riques ou de solutions de gestion des stocks.<\/p>\n\n\n\n

5) Quels changements organisationnels m’aideront \u00e0 gagner ?<\/strong> Les entreprises qui r\u00e9ussissent doivent continuer \u00e0 faire \u00e9voluer leurs structures pour permettre la transformation num\u00e9rique et ne pas se laisser distancer. Vous entendrez comment les organisations font tomber les barri\u00e8res et les processus pour partager les donn\u00e9es et les id\u00e9es entre les divisions, d\u00e9couvrir des outils pour mieux \u00e9quiper leur main-d’\u0153uvre, et obtenir des conseils de premi\u00e8re main de dirigeants sur la fa\u00e7on d’inspirer et d’habiliter vos \u00e9quipes pendant la perturbation.<\/p>\n\n\n\n

Rejoignez la communaut\u00e9 de 3 500 d\u00e9cideurs du secteur du commerce de d\u00e9tail de Shoptalk Europe \u00e0 Barcelone du 9 au 11 mai 2023. Vous pouvez consulter l’agenda ici<\/a>. Vous pouvez \u00e9galement postuler pour prendre la parole<\/a> ici.<\/p>\n","protected":false},"excerpt":{"rendered":"

Shoptalk sait que l’innovation n’est pas un luxe – c’est une n\u00e9cessit\u00e9 pour les entreprises. 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