{"id":71129,"date":"2023-01-25T12:15:20","date_gmt":"2023-01-25T11:15:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71129"},"modified":"2023-01-25T12:15:24","modified_gmt":"2023-01-25T11:15:24","slug":"oats-day-long-achete-des-bars-a-cafe-a-bruxelles-et-a-gand","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/oats-day-long-achete-des-bars-a-cafe-a-bruxelles-et-a-gand\/","title":{"rendered":"Oats Day Long ach\u00e8te des bars \u00e0 caf\u00e9 \u00e0 Bruxelles et \u00e0 Gand"},"content":{"rendered":"\n<p>Le concept \u00e0 base d&rsquo;avoine <strong>Oats Day Long<\/strong> se d\u00e9veloppe avec l&rsquo;acquisition d&rsquo;<strong>Ana Attento<\/strong>, qui compte quatre bars \u00e0 caf\u00e9 \u00e0 Bruxelles et \u00e0 Gand. Oats Day Long vise \u00e0 avoir 20 points de vente dans les trois prochaines ann\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus grande gamme de caf\u00e9<\/h2>\n\n\n\n<p>Oats Day Long, une formule de restauration ax\u00e9e sur les petits-d\u00e9jeuners \u00e0 base de flocons d&rsquo;avoine, est fortement engag\u00e9e dans une tourn\u00e9e de conqu\u00eate. La jeune cha\u00eene reprend les quatre bars \u00e0 caf\u00e9 d&rsquo;Ana Attento &#8211; anciennement <strong>OR Coffee<\/strong> &#8211; en ajoutant des succursales \u00e0 la Bourse de Bruxelles, dans le quartier europ\u00e9en de Bruxelles, au Vooruit \u00e0 Gand et au Dok Noord \u00e0 Gand.<\/p>\n\n\n\n<p>Les bars \u00e0 caf\u00e9 d&rsquo;Ana Attento seront convertis en Oats Day Long, mais resteront ax\u00e9s sur le caf\u00e9. Ainsi, la reprise signifie \u00e9galement un \u00e9largissement de la gamme : l&rsquo;offre de caf\u00e9 sera bient\u00f4t ajout\u00e9e aux autres succursales, indiquent les fondateurs Ewout et Anse Vanmassenhove \u00e0 De Tijd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Injection de capital de 1 million<\/h2>\n\n\n\n<p>L&rsquo;expansion est n\u00e9cessaire, car d&rsquo;ici deux \u00e0 trois ans, Oats Day Long <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/quavons-nous-retenu-du-retaildetail-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">vise \u00e0 avoir 20 bars \u00e0 petit-d\u00e9jeuner en Belgique et aux Pays-Bas<\/a>. La cha\u00eene elle-m\u00eame compte d\u00e9j\u00e0 six restaurants \u00e0 Anvers, Gand, Bruxelles, Louvain et Courtrai. En 2022, Oats Day Long a enregistr\u00e9 un chiffre d&rsquo;affaires de 3 millions d&rsquo;euros et un EBITDA d&rsquo;environ 700 000 euros. L&rsquo;objectif cette ann\u00e9e est de r\u00e9aliser un chiffre d&rsquo;affaires de 800 000 euros dans chaque succursale.<\/p>\n\n\n\n<p>La nouvelle acquisition a \u00e9t\u00e9 rendue possible en partie par une r\u00e9cente augmentation de capital de 1,1 million d&rsquo;euros : le fonds d&rsquo;investissement <strong>Harvest <\/strong>(\u00e9galement <strong>Bavet<\/strong>, entre autres) et le fr\u00e8re et la s\u0153ur Vanmassenhove d\u00e9tiennent aujourd&rsquo;hui chacun la moiti\u00e9 des actions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le concept \u00e0 base d&rsquo;avoine Oats Day Long se d\u00e9veloppe avec l&rsquo;acquisition d&rsquo;Ana Attento, qui compte quatre bars \u00e0 caf\u00e9 \u00e0 Bruxelles et \u00e0 Gand. Oats Day Long vise \u00e0 avoir 20 points de vente dans les trois prochaines ann\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":57964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[576],"topic":[282,276],"region":[226],"class_list":["post-71129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-oats-day-long","topic-acquisition","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oats Day Long ach\u00e8te des bars \u00e0 caf\u00e9 \u00e0 Bruxelles et \u00e0 Gand - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le concept \u00e0 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