{"id":71205,"date":"2023-01-26T12:42:31","date_gmt":"2023-01-26T11:42:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71205"},"modified":"2023-01-26T12:42:33","modified_gmt":"2023-01-26T11:42:33","slug":"aldi-deploie-une-navette-pour-les-clients-de-ses-concurrents","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-deploie-une-navette-pour-les-clients-de-ses-concurrents\/","title":{"rendered":"Aldi d\u00e9ploie une navette pour les clients de ses concurrents"},"content":{"rendered":"\n<p><strong>Aldi <\/strong>vous emm\u00e8ne au supermarch\u00e9 au Royaume-Uni &#8211; depuis les parkings des cha\u00eenes rivales. Le discounter y attend les consommateurs et leur propose une navette gratuite vers le \u00ab supermarch\u00e9 le moins cher du pays \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bus au destination Aldi<\/h2>\n\n\n\n<p>\u00c0 Aylesbury, au nord-est de Londres, un bus \u00e0 imp\u00e9riale inhabituel est apparu dans les rues la semaine derni\u00e8re : un bus bleu avec un grand logo Aldi. Aupr\u00e8s des supermarch\u00e9s <strong>Tesco<\/strong>, <strong>Sainsbury&rsquo;s <\/strong>et <strong>ASDA<\/strong>, le challenger allemand avait am\u00e9nag\u00e9 de v\u00e9ritables arr\u00eats de bus pour les clients, la destination \u00e9tant \u00ab le supermarch\u00e9 le moins cher \u00e0 proximit\u00e9 \u00bb. Le bus y attendait pour emmener gratuitement les clients au magasin Aldi le plus proche.<\/p>\n\n\n\n<p>Avec ce coup audacieux, Aldi c\u00e9l\u00e8bre le fait que la cha\u00eene a \u00e9t\u00e9 \u00e9lue \u00ab Supermarch\u00e9 le moins cher de l&rsquo;ann\u00e9e \u00bb pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive. Pour un panier de 48 produits, le discounter a \u00e9galement \u00e9t\u00e9 d\u00e9sign\u00e9 comme le d\u00e9taillant le moins cher pour la septi\u00e8me fois cons\u00e9cutive en d\u00e9cembre. L&rsquo;organisation de consommateurs Which? a calcul\u00e9 que pour le panier, Aldi \u00e9tait 30,99 livres moins cher que le supermarch\u00e9 le plus cher, Waitrose, et 11,79 livres moins cher que le leader du march\u00e9, Tesco.<\/p>\n\n\n\n<p>\u00ab Nous sommes tr\u00e8s fiers d&rsquo;avoir \u00e9t\u00e9 d\u00e9sign\u00e9s comme le supermarch\u00e9 le moins cher du Royaume-Uni pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive. Nous voulions partager cette bonne nouvelle avec nos clients, et quel meilleur moyen que de leur offrir un tour gratuit pour qu&rsquo;ils puissent constater par eux-m\u00eames les prix les plus bas, \u00bb a d\u00e9clar\u00e9 Julie Ashfield, directrice g\u00e9n\u00e9rale des achats chez Aldi UK. Aldi avait auparavant d\u00e9j\u00e0 fait le m\u00eame coup en Hongrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi vous emm\u00e8ne au supermarch\u00e9 au Royaume-Uni &#8211; depuis les parkings des cha\u00eenes rivales. Le discounter y attend les consommateurs et leur propose une navette gratuite vers le \u00ab supermarch\u00e9 le moins cher du pays \u00bb.<\/p>\n","protected":false},"author":5,"featured_media":71198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[381],"class_list":["post-71205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marketing","region-royaume-uni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi d\u00e9ploie une navette pour les clients de ses concurrents - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi vous emm\u00e8ne au supermarch\u00e9 au Royaume-Uni - depuis les parkings des cha\u00eenes rivales. 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