{"id":71217,"date":"2023-01-26T14:28:54","date_gmt":"2023-01-26T13:28:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71217"},"modified":"2023-01-27T12:15:01","modified_gmt":"2023-01-27T11:15:01","slug":"picnic-sattaque-aux-ecarts-de-prix-scandaleux-des-marques-internationales","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-sattaque-aux-ecarts-de-prix-scandaleux-des-marques-internationales\/","title":{"rendered":"Picnic s’attaque aux \u00e9carts de prix \u00ab\u00a0scandaleux\u00a0\u00bb des marques internationales"},"content":{"rendered":"\n

(Mise \u00e0 jour) <\/em>Les d\u00e9taillants en ligne peuvent contourner les restrictions de livraison impos\u00e9es par les fabricants de marques internationales en traduisant les informations produits dans leurs boutiques en ligne. C\u2019est ainsi que Picnic<\/strong> propose des produits allemands moins chers aux Pays-Bas.<\/p>\n\n\n\n

\u00ab En voyage au meilleur prix \u00bb<\/h2>\n\n\n\n

Le fait que les produits de marques internationales telles que Hak, Coca-Cola, Nutella ou Pringles soient nettement moins chers en Allemagne qu’aux Pays-Bas est depuis longtemps une \u00e9pine dans le pied du cofondateur de Picnic, Joris Beckers. Il y a une bonne quinzaine de jours, il a annonc\u00e9 que le supermarch\u00e9 en ligne, qui op\u00e8re \u00e9galement en Allemagne et en France, allait commencer \u00e0 acheter certaines marques connues \u00e0 l’\u00e9tranger, m\u00eame si les fabricants tentent de l’en emp\u00eacher. \u00ab Nous allons juste essayer<\/a> \u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n\n\n

Il a tenu sa parole : les clients n\u00e9erlandais de Picnic peuvent d\u00e9sormais pr\u00e9ciser qu’ils souhaitent des produits portant la mention \u00ab En voyage au meilleur prix \u00bb. Ce sont des produits que Picnic ach\u00e8te moins cher sur le march\u00e9 allemand. Comme l’emballage est monolingue en allemand, les supermarch\u00e9s physiques ne sont pas autoris\u00e9s \u00e0 les vendre aux Pays-Bas en vertu des r\u00e8gles de l’Autorit\u00e9 de s\u00e9curit\u00e9 des produits alimentaires. Mais les d\u00e9taillants en ligne peuvent contourner cette r\u00e8gle : apr\u00e8s tout, dans l’application, Picnic peut traduire les informations produits.<\/p>\n\n\n\n

\u00ab Des diff\u00e9rences de prix scandaleuses \u00bb<\/h2>\n\n\n\n

L’emballage unilingue est un moyen pour les fabricants de marques internationales d’emp\u00eacher les d\u00e9taillants de faire des achats transfrontaliers. \u00ab Restrictions territoriales de l’approvisionnement \u00bb, c’est ainsi qu’on appelle cette pratique qui va \u00e0 l’encontre des principes du march\u00e9 unique europ\u00e9en et qui co\u00fbte aux consommateurs 14 milliards d’euros par an, selon une estimation de la Commission europ\u00e9enne. Toutefois, les fabricants affirment que les diff\u00e9rences de prix sont dues aux diff\u00e9rences de l\u00e9gislation locale sur les ingr\u00e9dients, l’\u00e9tiquetage, l’emballage et le recyclage.<\/p>\n\n\n\n

Mais la patience des d\u00e9taillants s’\u00e9puise<\/a> progressivement : \u00ab\u00a0Nous trouvons vraiment scandaleux que les diff\u00e9rences de prix soient si importantes\u00a0\u00bb, a d\u00e9clar\u00e9 Beckers \u00e0 RTL News. \u00ab\u00a0Les grandes marques profitent du march\u00e9 europ\u00e9en<\/a>. Par exemple, il n’y a qu’une seule usine Magnum dans toute l’Europe, en Italie. Il n’y a donc qu’un seul co\u00fbt pour une glace. Et pourtant, nous payons des prix diff\u00e9rents.\u00a0\u00bb Un paquet de Magnum co\u00fbte 3,73 euros en Allemagne et 5,22 euros aux Pays-Bas, indique Picnic. La diff\u00e9rence de prix pour un litre de Coca-Cola est \u00e9galement importante : 1,08 euro en Allemagne, contre 1,83 euro aux Pays-Bas.<\/p>\n\n\n\n

Mise \u00e0 jour : selon l’autorit\u00e9 n\u00e9erlandaise de s\u00e9curit\u00e9 des produits alimentaires et de consommation (NVWA), les exigences en mati\u00e8re d’\u00e9tiquetage s’appliquent \u00e0 la fois \u00e0 la boutique en ligne et \u00e0 l’emballage, et Picnic enfreint effectivement les r\u00e8gles. N\u00e9anmoins, M. Muller ne veut pas arr\u00eater l’action tout de suite : \u00ab\u00a0Nous ne cherchons pas \u00e0 nous battre avec la NVWA. Ce que nous voulons, c’est donner aux consommateurs n\u00e9erlandais un traitement \u00e9quitable. C’est peut-\u00eatre l’occasion d’y jeter un coup d’\u0153il. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9taillants en ligne peuvent contourner les restrictions de livraison impos\u00e9es par les fabricants de marques internationales en traduisant les informations produits dans leurs boutiques en ligne. 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