{"id":7123,"date":"2014-10-14T10:11:23","date_gmt":"2014-10-14T10:11:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/alibaba-permet-aux-retailers-etrangers-de-profiter-de-singles-day\/"},"modified":"2014-10-14T10:11:23","modified_gmt":"2014-10-14T10:11:23","slug":"alibaba-permet-aux-retailers-etrangers-de-profiter-de-singles-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/alibaba-permet-aux-retailers-etrangers-de-profiter-de-singles-day\/","title":{"rendered":"Alibaba permet aux retailers \u00e9trangers de profiter de \u2018Singles Day\u2019"},"content":{"rendered":"<h2>5,7 milliards de dollars de chiffre d\u2019affaires en une journ\u00e9e<\/h2>\n<p>Le 11 novembre prochain la Chine c\u00e9l\u00e9brera traditionnellement \u2018Singles Day\u2019, la f\u00eate des\u00a0 c\u00e9libataires, qui ce jour-l\u00e0 aiment se faire plaisir, notamment en s\u2019adonnant au shopping online. Depuis 2009 les webshops chinois, Alibaba en t\u00eate, saisissent cette occasion pour accorder d\u2019importantes r\u00e9ductions (jusqu\u2019\u00e0 50% !), \u00e0 tel point que Singles Day est devenu l\u2019une des principales journ\u00e9es de l\u2019ann\u00e9e en termes de ventes. \u00a0<\/p>\n<p>En 2013 Singles Day a permis aux plates-formes d\u2019Alibaba, Taobao et Tmall, de r\u00e9aliser un chiffre d\u2019affaires record de 35 milliards de yuans (4,3 milliards d\u2019euros), soit deux fois plus que les 2,9 milliards de dollars enregistr\u00e9s par les magasins am\u00e9ricains lors du Black Friday et Cyber Monday r\u00e9unis.<\/p>\n<h2>\n<br \/>200 pays dans le monde<\/h2>\n<p>Cette ann\u00e9e ce record pourrait bien \u00eatre pulv\u00e9ris\u00e9 : jusqu\u2019\u00e0 maintenant Singles Day \u00e9tait avant tout une f\u00eate entre Chinois, mais \u00e0 pr\u00e9sent Alibaba a annonc\u00e9 que les r\u00e9ductions accord\u00e9es sur ses places de march\u00e9 internationales AliExpress (o\u00f9 les retailers chinois proposent leurs produits \u00e0 des consommateurs \u00e9trangers) et Tmall Global (o\u00f9 les retailers \u00e9trangers proposent leurs produits aux Chinois) seraient \u00e9galement valables pour les e-acheteurs de quelque 200 pays.<\/p>\n<p>Ainsi les e-acheteurs d\u2019AliExpress du Br\u00e9sil, d\u2019Espagne et de Russie, entre autres, b\u00e9n\u00e9ficieront non seulement des r\u00e9ductions, mais \u00e9galement d\u2019une exp\u00e9dition gratuite, alors que Tmall Global de son c\u00f4t\u00e9 lance des offres sp\u00e9ciales pour les consommateurs chinois achetant des produits de sept autres pays, dont les Etats-Unis, le Royaume-Uni et l\u2019Allemagne.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5,7 milliards de dollars de chiffre d\u2019affaires en une journ\u00e9e Le 11 novembre prochain la Chine c\u00e9l\u00e9brera traditionnellement \u2018Singles Day\u2019, la f\u00eate des\u00a0 c\u00e9libataires, qui ce jour-l\u00e0 aiment se faire plaisir, notamment en s\u2019adonnant au shopping online. Depuis 2009 les webshops chinois, Alibaba en t\u00eate, saisissent cette occasion pour accorder d\u2019importantes r\u00e9ductions (jusqu\u2019\u00e0 50% !), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba permet aux retailers \u00e9trangers de profiter de \u2018Singles Day\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/alibaba-permet-aux-retailers-etrangers-de-profiter-de-singles-day\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba permet aux retailers \u00e9trangers de profiter de \u2018Singles Day\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"5,7 milliards de dollars de chiffre d\u2019affaires en une journ\u00e9e Le 11 novembre prochain la Chine c\u00e9l\u00e9brera traditionnellement \u2018Singles Day\u2019, la f\u00eate des\u00a0 c\u00e9libataires, qui ce jour-l\u00e0 aiment se faire plaisir, notamment en s\u2019adonnant au shopping online. 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