{"id":71260,"date":"2023-01-27T10:56:27","date_gmt":"2023-01-27T09:56:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71260"},"modified":"2023-01-27T10:56:30","modified_gmt":"2023-01-27T09:56:30","slug":"docks-bruxsel-ne-ressent-pas-la-crise-du-pouvoir-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/docks-bruxsel-ne-ressent-pas-la-crise-du-pouvoir-dachat\/","title":{"rendered":"Docks Bruxsel ne ressent pas la crise du pouvoir d’achat"},"content":{"rendered":"\n

En mettant l’accent sur l’exp\u00e9rience et les loisirs, le centre commercial bruxellois Docks Bruxsel<\/strong> \u00e9chappe \u00e0 la crise, affirme Nathalie Eloy, directrice commerciale. L’ann\u00e9e derni\u00e8re, le centre a accueilli 7,3 millions de visiteurs, soit pr\u00e8s de 50 % de plus qu’avant le Covid.<\/p>\n\n\n\n

Patinage sur glace et Lego<\/h2>\n\n\n\n

Docks Bruxsel se f\u00e9licite d’avoir accueilli l’an dernier 28 % de visiteurs de plus qu’en 2021, terminant l’ann\u00e9e avec un nouveau record mensuel : 764 000 visiteurs en d\u00e9cembre. Le fait que le centre commercial soit l’un des seuls \u00e0 pouvoir encore installer une patinoire – gr\u00e2ce \u00e0 ses pompes \u00e0 chaleur \u00e9cologiques et ses panneaux solaires – y est pour beaucoup, selon Nathalie Eloy, responsable commerciale. \u00c0 propos, Docks Bruxsel a \u00e9t\u00e9 d\u00e9clar\u00e9 neutre en carbone – le premier centre commercial en Europe, de son propre aveu.<\/p>\n\n\n\n

L’ouverture du Lego Discovery Center en juin a \u00e9galement donn\u00e9 un \u00e9norme coup de pouce au centre commercial. Depuis, il re\u00e7oit m\u00eame des visiteurs de l’\u00e9tranger, du nord de la France et d’Allemagne. Bien que cela repr\u00e9sente \u00e0 peine 1 % : aujourd’hui encore, 79 % des visiteurs viennent de Bruxelles, 18 % de Flandre et 2 % de Wallonie.<\/p>\n\n\n\n

Les loisirs font la diff\u00e9rence<\/h2>\n\n\n\n

Les loisirs et l’exp\u00e9rience permettent au centre commercial de se d\u00e9marquer, estime Eloy. Un cinqui\u00e8me de ses 100 000 m\u00b2 est d\u00e9j\u00e0 r\u00e9serv\u00e9 aux loisirs et \u00e0 l’avenir, Eloy aimerait ajouter un nouveau partenaire de loisirs – elle a d\u00e9j\u00e0 un acteur international en t\u00eate.<\/p>\n\n\n\n

Pendant la p\u00e9riode de fin d’ann\u00e9e, le directeur commercial a offert des cadeaux chaque jour en direct sur les m\u00e9dias sociaux avec un calendrier de l’Avent g\u00e9ant. \u00ab Les clients ont tellement aim\u00e9 qu’ils nous ont m\u00eame film\u00e9s pendant le tournage, et l’ont partag\u00e9. Voil\u00e0 des visiteurs qui reviendront. \u00bb Par cons\u00e9quent, la majorit\u00e9 des d\u00e9taillants du centre commercial ont vu leurs ventes augmenter en 2022. \u00ab Pas tous, \u00bb admet Eloy.<\/p>\n\n\n\n

Une croissance plus modeste en 2023<\/h2>\n\n\n\n

En 2023, Docks Bruxsel vise 7,5 millions de visiteurs, une croissance plus modeste. Comme nouvelle ouverture, seule une marque de mode suppl\u00e9mentaire est pr\u00e9vue, mais le coiffeur des Diables Rouges Mathieu Nayis sera l\u00e0, ainsi qu’une station de lavage de voitures. \u00ab Il n’y a tout simplement plus de place. Je connais une autre formule qui veut venir, mais elle ne peut pas \u00eatre ajout\u00e9e pour le moment. \u00bb<\/p>\n\n\n\n

A long terme, Docks Bruxsel reste attach\u00e9 \u00e0 la mixit\u00e9 des fonctions. M\u00eame la fonction de lieu de travail : plus tard, des bureaux et des espaces de co-working feront leur entr\u00e9e dans le complexe. Et cela fournit \u00e0 son tour de la consommation en soi. \u00ab Mon r\u00eave est d’introduire un salon de beaut\u00e9 ou de manucure, \u00bb dit Eloy. \u00ab Il ne faut pas oublier : 1 600 personnes travaillent ici, et puis Danone a son si\u00e8ge ici. Elles seraient bien heureuses de se faire faire les ongles pendant leur pause d\u00e9jeuner. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

En mettant l’accent sur l’exp\u00e9rience et les loisirs, Docks Bruxsel \u00e9chappe \u00e0 la crise. L’ann\u00e9e derni\u00e8re, le centre commercial a accueilli 7,3 millions de visiteurs.<\/p>\n","protected":false},"author":5,"featured_media":53394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[951],"topic":[591],"region":[413],"class_list":["post-71260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-docks-bruxsel","topic-immobilier","region-bruxelles"],"acf":[],"yoast_head":"\nDocks Bruxsel ne ressent pas la crise du pouvoir d'achat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En mettant l'accent sur les loisirs, Docks Bruxsel \u00e9chappe \u00e0 la crise. 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