{"id":71398,"date":"2023-01-31T11:08:00","date_gmt":"2023-01-31T10:08:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71398"},"modified":"2023-01-31T11:08:02","modified_gmt":"2023-01-31T10:08:02","slug":"colruyt-explore-de-nouveaux-horizons-avec-son-magasin-high-tech-okay-direct","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-explore-de-nouveaux-horizons-avec-son-magasin-high-tech-okay-direct\/","title":{"rendered":"Colruyt explore de nouveaux horizons avec son magasin high-tech Okay Direct"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71399\" data-id=\"71399\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1-1024x605.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1-1024x605.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1-300x177.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1-768x453.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1-190x111.jpg 190w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-1-1.jpg 1321w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71401\" data-id=\"71401\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1-1024x728.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1-1024x728.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1-300x213.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1-768x546.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-4-1.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71403\" data-id=\"71403\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1-1024x616.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1-1024x616.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1-300x181.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1-768x462.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1-218x131.jpg 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-2-1.jpg 1391w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-71405\" data-id=\"71405\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1-1024x708.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1-1024x708.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1-300x207.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1-768x531.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1-405x280.jpg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/01\/OKay-Direct-Lennik-3-1.jpg 1027w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Okay Direct<\/strong>, le concept de magasin de proximit\u00e9 autonome de <strong>Colruyt Group<\/strong>, a ouvert une deuxi\u00e8me succursale sur le parking d&rsquo;un supermarch\u00e9 Okay \u00e0 Lennik. Le magasin en conteneur compact sert les clients qui souhaitent faire leurs achats en dehors des heures d&rsquo;ouverture traditionnelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gamme limit\u00e9e<\/h2>\n\n\n\n<p>Avec cette deuxi\u00e8me succursale, Okay Direct teste une variante de la boutique autonome que le d\u00e9taillant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/okay-ouvre-un-magasin-autonome-a-gand\/\">a ouverte dans le centre de Gand<\/a> en novembre 2021. Le magasin en conteneur sans personnel situ\u00e9 dans le parking d&rsquo;Okay Lennik ne fait que 21 m\u00b2 et vend un assortiment limit\u00e9 d&rsquo;environ 200 produits, en mettant l&rsquo;accent sur les solutions de repas frais, sur le pouce et rapides. Les acheteurs pourront le visiter jour et nuit \u00e0 partir du 1er f\u00e9vrier.<\/p>\n\n\n\n<p>Avec ce concept 24\/7, Okay Direct offre ainsi aux clients du magasin existant la possibilit\u00e9 de faire leurs courses m\u00eame en dehors des heures d&rsquo;ouverture normales et le dimanche. Une approche qui est donc tr\u00e8s diff\u00e9rente des 150 m\u00b2 d&rsquo;Okay Direct \u00e0 Gand, qui propose 650 r\u00e9f\u00e9rences. Le d\u00e9taillant veut explorer diff\u00e9rentes voies, d\u00e9clare le directeur g\u00e9n\u00e9ral Christophe Dehandschutter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;autres branches en route<\/h2>\n\n\n\n<p>\u00ab&nbsp;Le concept est parfaitement modulable. La technologie utilis\u00e9e offre de nombreuses possibilit\u00e9s pour d\u00e9velopper d\u2019autres applications : une superficie beaucoup plus grande ou \u00e0 l\u2019inverse beaucoup plus petite, dans un contexte urbain ou totalement diff\u00e9rent.&nbsp;\u00bb \u00c0 Gand, le nouveau concept de magasin r\u00e9pond largement aux attentes. Colruyt Group souhaite donc ouvrir des magasins suppl\u00e9mentaires \u00e0 tr\u00e8s court terme.<\/p>\n\n\n\n<p>La technologie des magasins autonomes a \u00e9t\u00e9 d\u00e9velopp\u00e9e en interne par Smart Technics, le centre d&rsquo;innovation du groupe Colruyt. Les clients acc\u00e8dent \u00e0 la boutique en scannant le code QR de leur application ou de leur carte Xtra. Avec ce code, ils peuvent aussi ouvrir les portes des armoires (r\u00e9frig\u00e9r\u00e9es) pour prendre des produits. Tous les achats sont automatiquement enregistr\u00e9s. \u00c0 la caisse, les clients re\u00e7oivent alors la facture finale et peuvent payer \u00e9lectroniquement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay Direct, le concept de magasin de proximit\u00e9 autonome de Colruyt Group, a ouvert une deuxi\u00e8me succursale sur le parking d&rsquo;un supermarch\u00e9 Okay \u00e0 Lennik. Le magasin en conteneur compact sert les clients qui souhaitent faire leurs achats en dehors des heures d&rsquo;ouverture traditionnelles. <\/p>\n","protected":false},"author":3,"featured_media":71399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[141,338],"topic":[340,310],"region":[226],"class_list":["post-71398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-colruyt-group","company-okay","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt explore de nouveaux horizons avec son 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