{"id":71662,"date":"2023-02-02T15:31:11","date_gmt":"2023-02-02T14:31:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71662"},"modified":"2023-02-02T16:03:48","modified_gmt":"2023-02-02T15:03:48","slug":"brico-et-praxis-lancent-leur-propre-plateforme-de-bricolage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/brico-et-praxis-lancent-leur-propre-plateforme-de-bricolage\/","title":{"rendered":"Brico et Praxis lancent leur propre plateforme de bricolage"},"content":{"rendered":"\n<p><strong>Maxeda DIY<\/strong>, le groupe qui chapeaute <strong>Brico<\/strong>, <strong>BricoPlanit <\/strong>et <strong>Praxis<\/strong>, lance un march\u00e9 en ligne pour ses enseignes. Il s&rsquo;agirait de la premi\u00e8re plateforme de bricolage dans le Benelux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un million de produits<\/h2>\n\n\n\n<p>La place de march\u00e9 de bricolage en ligne sera int\u00e9gr\u00e9e aux sites et applications Brico et Praxis existants, de sorte que les clients trouveront d\u00e9sormais une gamme de produits de bricolage beaucoup plus large. Non seulement plus de fournisseurs et de marques seront ajout\u00e9s, mais les cha\u00eenes ajouteront \u00e9galement de nouvelles cat\u00e9gories de produits.<\/p>\n\n\n\n<p>Au moment du lancement, plusieurs partenaires commerciaux ont d\u00e9j\u00e0 rejoint la plateforme, qui d\u00e9bute ainsi avec plus de 10 000 produits suppl\u00e9mentaires. Auparavant, les boutiques en ligne et les applications des cha\u00eenes proposaient d\u00e9j\u00e0 90 000 articles. L&rsquo;objectif est de proposer \u00e0 terme plus d&rsquo;un million de produits en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Guichet unique<\/h2>\n\n\n\n<p>Maxeda affirme \u00eatre le premier d\u00e9taillant de bricolage du Benelux \u00e0 lancer une place de march\u00e9. \u00ab Brico et Praxis veulent \u00e9largir le choix pour nos clients et leur permettre de r\u00e9aliser l&rsquo;ensemble de leurs travaux gr\u00e2ce \u00e0 notre guichet unique, \u00bb d\u00e9clare Guy Colleau, PDG du groupe de bricolage Maxeda : \u00ab Apr\u00e8s tout, une grande partie des clients commencent leur recherche de produits en ligne. \u00bb<\/p>\n\n\n\n<p>Les partenaires commerciaux font l&rsquo;objet de v\u00e9rifications approfondies, tant au niveau des conditions de travail que de la certification FSC ou PFEC pour le bois, avant de pouvoir acc\u00e9der \u00e0 la plateforme. Les produits propos\u00e9s par les partenaires commerciaux sont facilement identifiables sur le site web par la mention \u00ab vendu et livr\u00e9 par \u00bb \u00e0 c\u00f4t\u00e9 du produit.<\/p>\n\n\n\n<p>Voulez-vous en savoir plus sur la num\u00e9risation du secteur du bricolage ou sur la strat\u00e9gie de plateforme de Maxeda ? Lors du <strong>RetailDetail Omnichannel Congress<\/strong> du 23 mars, le CDO &amp; CIO Erik Cuypers partagera sa vision particuli\u00e8re.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/omnichannel-e-commerce-congress-fr\/\">Cliquez ici pour plus d&rsquo;informations et des billets.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Maxeda DIY, le groupe qui chapeaute Brico, BricoPlanit et Praxis, lance un march\u00e9 en ligne pour ses enseignes. Il s&rsquo;agirait de la premi\u00e8re plateforme de bricolage dans le Benelux.<\/p>\n","protected":false},"author":5,"featured_media":39429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[536,534,535],"topic":[198],"region":[324],"class_list":["post-71662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","company-brico","company-maxeda","company-praxis","topic-e-commerce","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brico et Praxis lancent leur propre plateforme de bricolage - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/brico-et-praxis-lancent-leur-propre-plateforme-de-bricolage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brico et Praxis lancent leur propre plateforme de bricolage - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Maxeda DIY, le groupe qui chapeaute Brico, BricoPlanit et Praxis, lance un march\u00e9 en ligne pour ses enseignes. 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