{"id":71764,"date":"2023-02-03T12:41:07","date_gmt":"2023-02-03T11:41:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71764"},"modified":"2023-02-03T12:41:10","modified_gmt":"2023-02-03T11:41:10","slug":"supermarches-a-larret-la-bulle-amazon-est-elle-sur-le-point-declater","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/supermarches-a-larret-la-bulle-amazon-est-elle-sur-le-point-declater\/","title":{"rendered":"Supermarch\u00e9s \u00e0 l\u2019arr\u00eat, la bulle Amazon est-elle sur le point d’\u00e9clater ?"},"content":{"rendered":"\n

Bien que la croissance des ventes se poursuive chez Amazon<\/strong>, des signaux d’alarme se font entendre en coulisses. Il n’y a pratiquement pas eu de b\u00e9n\u00e9fices au quatri\u00e8me trimestre, les importants revenus du cloud ralentissent et Amazon admet qu’il ne r\u00e9ussit pas encore dans l’alimentaire.<\/p>\n\n\n\n

Les b\u00e9n\u00e9fices s’\u00e9vaporent, la croissance ralentit<\/h2>\n\n\n\n

Le dernier trimestre d’Amazon n’a pas r\u00e9pondu aux attentes. Le chiffre d’affaires a augment\u00e9 de 9 % pour atteindre 149,2 milliards de dollars (135 milliards d’euros), ce qui constitue la plus faible croissance depuis des ann\u00e9es. En outre, il ne reste presque plus de b\u00e9n\u00e9fices : le b\u00e9n\u00e9fice net est tomb\u00e9 \u00e0 278 millions de dollars (250 millions d’euros), contre 14,3 milliards de dollars l’ann\u00e9e pr\u00e9c\u00e9dente. Il y a un an, Amazon avait connu le trimestre le plus rentable de son histoire, mais cette \u00e9poque semble r\u00e9volue.<\/p>\n\n\n\n

Le grand coupable est la marque de voitures \u00e9lectriques Rivian <\/strong>(-2,3 milliards de dollars), mais, fait alarmant, son activit\u00e9 de cloud computing a \u00e9galement \u00e9t\u00e9 d\u00e9cevante. Amazon y r\u00e9alise l’essentiel de ses b\u00e9n\u00e9fices et de sa marge, mais les entreprises investissent actuellement moins dans le stockage. La soci\u00e9t\u00e9 a indiqu\u00e9 que la croissance r\u00e9duite et les marges serr\u00e9es se poursuivraient au cours des trois premiers mois de cette ann\u00e9e.<\/p>\n\n\n\n

Tout n’est pas rose non plus dans le commerce de d\u00e9tail. Les ventes au d\u00e9tail propres ont diminu\u00e9 de 2 % pour atteindre 64,5 milliards de dollars (60 milliards d’euros). En revanche, les services aux partenaires commerciaux – qui r\u00e9alisent plus de la moiti\u00e9 des ventes de la plate-forme – ont augment\u00e9 de 20 %. Le directeur financier Brian Olsavsky constate que les gens d\u00e9pensent moins et pr\u00e9f\u00e8rent les produits moins chers.<\/p>\n\n\n\n

Les supermarch\u00e9s au r\u00e9frig\u00e9rateur<\/h2>\n\n\n\n

Dans le secteur des supermarch\u00e9s, le PDG Andy Jassy admet m\u00eame franchement ses \u00e9checs : bien qu’Amazon r\u00e9alise des ventes substantielles avec les produits alimentaires emball\u00e9s et autres produits d’\u00e9picerie, il doit encore gagner des parts de march\u00e9 significatives dans la cat\u00e9gorie des produits frais. Le haut dirigeant met donc en pause l’expansion de ses supermarch\u00e9s Amazon Fresh <\/strong>et de ses magasins sans caisse Amazon Go <\/strong>\u00ab jusqu’\u00e0 ce que la bonne recette du succ\u00e8s soit trouv\u00e9e \u00bb.<\/p>\n\n\n\n

Avant de se d\u00e9velopper davantage, Jassy estime qu’Amazon a besoin d’une \u00ab formule retail distinctive qui fonctionne bien sur le plan financier \u00bb. Pour l’instant, il n’a donc pas de formule de ce type. Cette ann\u00e9e encore, cependant, Jassy esp\u00e8re d\u00e9chiffrer le code, car \u00ab l’avenir de l’alimentation est \u00e0 la fois en ligne et hors ligne \u00bb. Whole Foods<\/strong>, par exemple, se porte bien.<\/p>\n\n\n\n

Un nombre de supermarch\u00e9s fermeront m\u00eame. Le trimestre dernier, une d\u00e9pr\u00e9ciation de 720 millions de dollars avait d\u00e9j\u00e0 \u00e9t\u00e9 effectu\u00e9e \u00e0 cette fin. Plus t\u00f4t, Amazon a d\u00e9j\u00e0 ferm\u00e9 tous les magasins physiques non alimentaires, comme ses librairies, tout en licenciant 18 000 employ\u00e9s \u00e0 la fin de 2022. Depuis r\u00e9cemment, les membres Prime doivent \u00e9galement payer des frais de livraison pour leurs livraisons d’\u00e9picerie.<\/p>\n\n\n\n

Par cons\u00e9quent, l’ensemble de l’exercice financier s’est termin\u00e9 dans le rouge. Sur un chiffre d’affaires de 514 milliards de dollars (470 milliards d’euros) – en hausse de 9 % – la soci\u00e9t\u00e9 a perdu 2,7 milliards de dollars (2,5 milliards d’euros). Pour le premier trimestre de cette ann\u00e9e, Amazon table sur une croissance des ventes comprise entre 4 et 8 %, ce qui est moins que pr\u00e9vu. L’entreprise reste \u00e9galement tr\u00e8s prudente quant aux b\u00e9n\u00e9fices, qui se situeraient entre z\u00e9ro et quatre milliards de dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bien que la croissance des ventes se poursuive chez Amazon, des signaux d’alarme se font entendre. Amazon admet qu’il ne r\u00e9ussit pas dans l’alimentaire.<\/p>\n","protected":false},"author":5,"featured_media":16849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[266],"region":[446],"class_list":["post-71764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-amazon","topic-resultats-financiers","region-etats-unis-2"],"acf":[],"yoast_head":"\nSupermarch\u00e9s \u00e0 l\u2019arr\u00eat, la bulle Amazon est-elle sur le point d'\u00e9clater ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bien que la croissance des ventes se poursuive chez Amazon, des signaux d'alarme se font entendre. 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