{"id":71792,"date":"2023-02-03T15:29:38","date_gmt":"2023-02-03T14:29:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71792"},"modified":"2023-02-03T15:30:12","modified_gmt":"2023-02-03T14:30:12","slug":"de-bijenkorf-arrete-le-commerce-electronique-international","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/de-bijenkorf-arrete-le-commerce-electronique-international\/","title":{"rendered":"De Bijenkorf arr\u00eate le commerce \u00e9lectronique international"},"content":{"rendered":"\n

En raison de la hausse des co\u00fbts, De<\/strong> Bijenkorf<\/strong> interrompt ses activit\u00e9s en ligne dans les pays germanophones et francophones. D\u00e9sormais, le grand magasin de luxe se concentrera enti\u00e8rement sur les march\u00e9s n\u00e9erlandais et flamands.<\/p>\n\n\n\n

R\u00e9duction des co\u00fbts<\/h2>\n\n\n\n

La boutique en ligne du Bijenkorf fermera en Allemagne, en Autriche, en France, au Luxembourg, en Wallonie et \u00e0 Monaco : le grand magasin de luxe continuera \u00e0 fonctionner en ligne uniquement en n\u00e9erlandais, selon un communiqu\u00e9 de presse. Les op\u00e9rations internationales seront compl\u00e8tement supprim\u00e9es au cours des prochains mois. La hausse des co\u00fbts est \u00e0 l’origine de cette d\u00e9cision. Les boutiques en ligne n\u00e9erlandaises et flamandes affichent toutefois des r\u00e9sultats positifs. Ils resteront donc actifs.<\/p>\n\n\n\n

L’expansion sur les march\u00e9s en langue \u00e9trang\u00e8re remonte \u00e0 2019 : l’entreprise a d’abord ouvert une boutique en ligne en langue allemande, suivie un an plus tard par une boutique en ligne en langue fran\u00e7aise<\/a>. Pendant la pand\u00e9mie, le commerce \u00e9lectronique a connu un essor consid\u00e9rable, mais le secteur conna\u00eet aujourd’hui un ralentissement. De Bijenkorf a subi une perte de plusieurs millions<\/a> au cours du dernier exercice et doit r\u00e9duire ses co\u00fbts pour sortir du rouge.<\/p>\n\n\n\n

\u00ab Tout le monde a travaill\u00e9 avec une \u00e9nergie et un professionnalisme infinis pour construire les boutiques en ligne allemandes, autrichiennes, fran\u00e7aises, luxembourgeoises, wallonnes et mon\u00e9gasques, \u00bb d\u00e9clare le PDG Giovanni Colauto. \u00ab Je regrette que, malgr\u00e9 ces efforts, nous devions maintenant changer d’orientation. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

En raison de la hausse des co\u00fbts, De Bijenkorf interrompt ses activit\u00e9s en ligne dans les pays germanophones et francophones. D\u00e9sormais, le grand magasin de luxe se concentrera enti\u00e8rement sur les march\u00e9s n\u00e9erlandais et flamands. <\/p>\n","protected":false},"author":3,"featured_media":35656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[728],"topic":[198],"region":[],"class_list":["post-71792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-bijenkorf","topic-e-commerce"],"acf":[],"yoast_head":"\nDe Bijenkorf arr\u00eate le commerce \u00e9lectronique international - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En raison de la hausse des co\u00fbts, De Bijenkorf interrompt ses activit\u00e9s en ligne dans les pays germanophones et francophones.\" \/>\n<meta name=\"robots\" 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