{"id":71908,"date":"2023-02-06T15:13:31","date_gmt":"2023-02-06T14:13:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71908"},"modified":"2023-02-06T15:13:34","modified_gmt":"2023-02-06T14:13:34","slug":"pourquoi-amazon-fresh-introduit-finalement-des-caisses-avec-personnel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-amazon-fresh-introduit-finalement-des-caisses-avec-personnel\/","title":{"rendered":"Pourquoi Amazon Fresh introduit finalement des caisses avec personnel"},"content":{"rendered":"\n

Retournement strat\u00e9gique chez Amazon Fresh<\/strong> : \u00e0 Londres, les clients de la cha\u00eene de supermarch\u00e9s auront d\u00e9sormais le choix entre le passage en caisse automatique gr\u00e2ce \u00e0 la technologie Just Walk Out ou le paiement \u00e0 une caisse traditionnelle avec personnel.<\/p>\n\n\n\n

Expansion en pause<\/h2>\n\n\n\n

Dans deux nouveaux magasins Amazon Fresh du Grand Londres, les clients auront d\u00e9sormais le choix : soit ils utilisent la technologie famili\u00e8re Just Walk Out, qui leur permet de s’enregistrer avec l’application et de payer automatiquement en partant, soit ils peuvent payer \u00e0 une caisse traditionnelle avec personnel. Un rebondissement surprenant, avec lequel Amazon esp\u00e8re toucher un public plus large.<\/p>\n\n\n\n

Apr\u00e8s tout, malgr\u00e9 des tentatives fr\u00e9n\u00e9tiques, le g\u00e9ant de la distribution ne parvient pas \u00e0 faire une v\u00e9ritable perc\u00e9e sur le march\u00e9 tr\u00e8s important de la distribution alimentaire. Par cons\u00e9quent, Amazon a r\u00e9cemment interrompu l’expansion de ses cha\u00eenes sans caisses Amazon Go et Amazon Fresh, en attendant de trouver la bonne recette pour r\u00e9ussir<\/a>. Un magasin \u00e0 Dalston, dans le nord-est de Londres, a m\u00eame ferm\u00e9 apr\u00e8s seulement 18 mois.<\/p>\n\n\n\n

Abaissement du seuil<\/h2>\n\n\n\n

Dans le contexte \u00e9conomique difficile actuel, les magasins de proximit\u00e9 sans caisses peinent \u00e0 s\u00e9duire suffisamment de clients. Les acheteurs font attention aux co\u00fbts, alors que les prix d’Amazon Fresh sont plut\u00f4t \u00e9lev\u00e9s. Apr\u00e8s tout, les magasins utilisent des technologies tr\u00e8s co\u00fbteuses. En outre, pas tous les consommateurs sont pr\u00eats \u00e0 installer l’application et \u00e0 effectuer le paiement automatiquement.<\/p>\n\n\n\n

Le d\u00e9taillant a besoin \u00ab d’un format de magasin distinctif qui fonctionne bien financi\u00e8rement \u00bb, a d\u00e9clar\u00e9 le haut dirigeant Andy Jassy, soulignant que les supermarch\u00e9s Whole Foods Market<\/strong>, acquis en 2017<\/a>, se portent bien. Avec une version hybride de son concept de magasin sans caisses, Amazon esp\u00e8re abaisser le seuil pour attirer davantage de clients. Mais m\u00eame en ligne, le d\u00e9taillant ne gagne pas facilement de l’argent avec les courses hebdomadaires : depuis peu, les membres Prime doivent donc payer des frais de livraison.<\/p>\n","protected":false},"excerpt":{"rendered":"

Retournement strat\u00e9gique chez Amazon Fresh : \u00e0 Londres, les clients de la cha\u00eene de supermarch\u00e9s auront d\u00e9sormais le choix entre le passage en caisse automatique gr\u00e2ce \u00e0 la technologie Just Walk Out ou le paiement \u00e0 une caisse traditionnelle avec personnel. <\/p>\n","protected":false},"author":3,"featured_media":47078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[206],"topic":[340,462],"region":[],"class_list":["post-71908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-amazon","topic-concept-de-magasin","topic-innovation"],"acf":[],"yoast_head":"\nPourquoi Amazon Fresh introduit finalement des caisses avec personnel - RetailDetail 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