{"id":71963,"date":"2023-02-07T09:51:05","date_gmt":"2023-02-07T08:51:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=71963"},"modified":"2023-02-07T09:51:07","modified_gmt":"2023-02-07T08:51:07","slug":"aldi-se-lance-sur-youtube-avec-des-millionnaires-de-la-drogue-et-des-footballeurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-se-lance-sur-youtube-avec-des-millionnaires-de-la-drogue-et-des-footballeurs\/","title":{"rendered":"Aldi se lance sur YouTube avec des millionnaires de la drogue et des footballeurs"},"content":{"rendered":"\n<p>Faire cuisiner un ancien millionnaire de la drogue ou un joueur de football ? <strong>Aldi <\/strong>montre son c\u00f4t\u00e9 le plus branch\u00e9 sur Youtube : les m\u00e9dias sociaux devraient aider le discounter \u00e0 se rapprocher des jeunes g\u00e9n\u00e9rations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectif : une maison m\u00e9diatique Youtube<\/h2>\n\n\n\n<p>Aldi montre son c\u00f4t\u00e9 in\u00e9dit : non seulement Nord et S\u00fcd enterrent la hache de guerre apr\u00e8s plus d&rsquo;un demi-si\u00e8cle, mais il se lance dans les m\u00e9dias sociaux. C&rsquo;est surtout sur YouTube qu&rsquo;Aldi pense pouvoir faire la diff\u00e9rence : le discounter travaille avec une dizaine d&rsquo;influenceurs sur son march\u00e9 int\u00e9rieur allemand, explique le directeur du marketing Gianfranco Brunetti au Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Le talk-show en ligne \u00ab\u00a0A Taste Of\u00a0\u00bb est un premier essai. L&rsquo;ann\u00e9e derni\u00e8re, Aldi Nord a publi\u00e9 conjointement plusieurs \u00e9pisodes, avec des invit\u00e9s comme l&rsquo;ancien millionnaire de la drogue Ahmed Sharif et Sebastian Vollmer, le joueur de football am\u00e9ricain le plus connu d&rsquo;Allemagne. Aujourd&rsquo;hui, Sharif a une \u00e9mission de cuisine \u00e0 succ\u00e8s sur Youtube. En octobre, la s\u00e9rie a re\u00e7u un prix marketing Effie de bronze pour l&rsquo;efficacit\u00e9 de sa publicit\u00e9 et, cette ann\u00e9e, elle deviendra une s\u00e9rie permanente.<\/p>\n\n\n\n<p>Aldi souhaite particuli\u00e8rement attirer les g\u00e9n\u00e9rations \u00ab\u00a0Y\u00a0\u00bb et \u00ab\u00a0Z\u00a0\u00bb. Auparavant, la cha\u00eene de supermarch\u00e9s \u00e9tait active sur Facebook, Instagram, Twitter et m\u00eame TikTok, mais Brunetti adopte d\u00e9sormais une approche plus fine. Chaque cha\u00eene est pertinente pour accro\u00eetre la visibilit\u00e9 aupr\u00e8s du jeune public, semble-t-il, mais l&rsquo;accent est actuellement mis sur YouTube. Chaque vid\u00e9o rapporte au discounter quelque 300 000 vues. Avec Aldi S\u00fcd, il existe \u00e9galement d\u00e9j\u00e0 une cha\u00eene de jeux sur la plateforme vid\u00e9o. Aldi veut devenir une maison de m\u00e9dias sur Youtube, d\u00e9clare le sp\u00e9cialiste du marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi montre son c\u00f4t\u00e9 le plus branch\u00e9 sur Youtube : les m\u00e9dias sociaux devraient aider le discounter \u00e0 se rapprocher des jeunes g\u00e9n\u00e9rations.<\/p>\n","protected":false},"author":5,"featured_media":68722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[203],"topic":[488],"region":[470],"class_list":["post-71963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-aldi","topic-marketing","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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