{"id":72027,"date":"2023-02-07T14:33:04","date_gmt":"2023-02-07T13:33:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72027"},"modified":"2023-02-07T14:33:07","modified_gmt":"2023-02-07T13:33:07","slug":"greenway-ferme-des-restaurants-se-concentre-sur-la-vente-au-detail-et-la-restauration","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/greenway-ferme-des-restaurants-se-concentre-sur-la-vente-au-detail-et-la-restauration\/","title":{"rendered":"Greenway ferme des restaurants, se concentre sur la vente au d\u00e9tail et la restauration"},"content":{"rendered":"\n

Greenway<\/strong>, la marque belge de substituts de viande d’origine v\u00e9g\u00e9tale, ferme ses restaurants d’Anvers et de Louvain pour se concentrer sur les supermarch\u00e9s et le foodservice. Le vaisseau amiral de Gand restera toutefois ouvert.<\/p>\n\n\n\n

Pionnier<\/h2>\n\n\n\n

Le restaurant Greenway d’Anvers fermera ses portes \u00e0 la fin du mois de f\u00e9vrier ; l’histoire de Greenway Leuven s’ach\u00e8vera \u00e9galement \u00e0 la fin du mois de mars. C’est ce que rapporte la marque \u00e0 base de plantes sur Instagram. \u00ab Greenway est devenue la marque belge \u00e0 base de plantes dans le supermarch\u00e9 et dans le foodservice (B2B). Nous sommes convaincus que c’est l\u00e0 que se trouve notre avenir \u00bb, \u00e9crit l’entreprise. Pourtant, tous les restaurants de la soci\u00e9t\u00e9 ne ferment pas : \u00ab Greenway Gand restera notre restaurant phare, l\u00e0 o\u00f9 tout a commenc\u00e9 il y a 25 ans \u00bb<\/p>\n\n\n\n

Greenway a \u00e9t\u00e9 fond\u00e9 par Paul Florizoone, qui, en tant que pionnier de la cuisine v\u00e9g\u00e9tarienne, a ouvert un premier restaurant proposant une restauration rapide saine et durable \u00e0 Gand, puis a commenc\u00e9 \u00e0 d\u00e9velopper des produits pour les d\u00e9taillants alimentaires – Delhaize \u00e9tant son premier client. Depuis 2021, la marque suit une strat\u00e9gie \u00ab ouverte \u00bb<\/a>, en partie impuls\u00e9e par l’investisseur minoritaire Jan Haspeslagh (ex-CEO d’Ardo). Entre-temps, ses produits sont \u00e9galement pr\u00e9sents dans les rayons de Colruyt, Carrefour, Spar, Leader Price et en ligne sur Rayon.be. Les restaurants Ellis Gourmet Burger, Bavet, Balls & Glory, Pizza Hut et Poule & Poulette proposent \u00e9galement des produits Greenway dans leurs menus.<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenway, la marque belge de substituts de viande d’origine v\u00e9g\u00e9tale, ferme ses restaurants d’Anvers et de Louvain pour se concentrer sur les supermarch\u00e9s et le foodservice. Le vaisseau amiral de Gand restera toutefois ouvert. <\/p>\n","protected":false},"author":3,"featured_media":47456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1133],"topic":[297],"region":[226],"class_list":["post-72027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-greenway","topic-fermeture","region-belgique"],"acf":[],"yoast_head":"\nGreenway ferme des restaurants, se concentre sur la vente au d\u00e9tail et la restauration - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Greenway ferme ses restaurants d'Anvers et de Louvain pour se concentrer sur les supermarch\u00e9s et le foodservice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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