{"id":72096,"date":"2023-02-08T12:26:43","date_gmt":"2023-02-08T11:26:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72096"},"modified":"2023-02-08T12:26:46","modified_gmt":"2023-02-08T11:26:46","slug":"carlsberg-la-biere-devient-trop-chere-pour-les-europeens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-la-biere-devient-trop-chere-pour-les-europeens\/","title":{"rendered":"Carlsberg : la bi\u00e8re devient trop ch\u00e8re pour les Europ\u00e9ens"},"content":{"rendered":"\n<p>Les Europ\u00e9ens ne pourront-ils plus se permettre leurs bi\u00e8res ? <strong>Carlsberg <\/strong>craint que les nouvelles augmentations de prix n&rsquo;affectent les ventes cette ann\u00e9e. Ce sera \u00ab une autre ann\u00e9e difficile \u00bb pour le groupe brassicole danois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les prix \u00e0 nouveau en hausse<\/h2>\n\n\n\n<p>Carlsberg pr\u00e9vient que les Europ\u00e9ens pourraient boire moins de bi\u00e8re cette ann\u00e9e. Les augmentations de prix pourraient peser sur le brasseur danois, surtout sur ses b\u00e9n\u00e9fices. Pour cette ann\u00e9e, le groupe pr\u00e9voit entre 5 % de moins et 5 % de plus de b\u00e9n\u00e9fice op\u00e9rationnel. L&rsquo;ann\u00e9e derni\u00e8re, la croissance \u00e9tait de 12 %.<\/p>\n\n\n\n<p>\u00ab 2023 sera une autre ann\u00e9e difficile, \u00bb a expliqu\u00e9 le PDG Cees &lsquo;t Hart \u00e0 Reuters. \u00ab Bien que la bi\u00e8re soit historiquement une cat\u00e9gorie de consommation r\u00e9siliente, la hausse des prix combin\u00e9e \u00e0 une inflation g\u00e9n\u00e9rale \u00e9lev\u00e9e pourrait avoir un impact n\u00e9gatif sur la consommation de bi\u00e8re sur certains de nos march\u00e9s, notamment en Europe. \u00bb L&rsquo;ann\u00e9e derni\u00e8re, les ventes par litre ont augment\u00e9 de 9 %, mais cette ann\u00e9e, les prix devront \u00e0 nouveau augmenter d&rsquo;un pourcentage \u00ab \u00e9lev\u00e9 \u00e0 un chiffre singulier \u00bb pour couvrir les co\u00fbts toujours croissants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retour en Russie ?<\/h2>\n\n\n\n<p>Carlsberg esp\u00e8re vendre ses activit\u00e9s en Russie d&rsquo;ici juin, bien que le g\u00e9ant brassicole garde la porte entrouverte pour un \u00e9ventuel retour. Hart aimerait int\u00e9grer cette option dans la vente &#8211; non pas pour l&rsquo;avenir pr\u00e9visible, mais pour \u00ab son successeur \u00bb. La situation politique devrait cependant changer radicalement, donc probablement pas au cours de la premi\u00e8re d\u00e9cennie, apaise-t-il.<\/p>\n\n\n\n<p>En revanche, le producteur de bi\u00e8re pr\u00e9voit bien de racheter son partenaire indien cette ann\u00e9e d\u00e9j\u00e0. Apr\u00e8s un long conflit avec son partenaire local, le groupe Khetan, Carlsberg a maintenant obtenu le droit de racheter ses parts. L&rsquo;acquisition co\u00fbtera environ 744 millions de dollars (692 millions d&rsquo;euros).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Europ\u00e9ens ne pourront-ils plus se permettre leurs bi\u00e8res ? Carlsberg craint que les nouvelles augmentations de prix n&rsquo;affectent les ventes.<\/p>\n","protected":false},"author":5,"featured_media":28265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[765],"topic":[336,266],"region":[],"class_list":["post-72096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carlsberg","topic-inflation","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlsberg : la bi\u00e8re devient trop ch\u00e8re pour les Europ\u00e9ens - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les Europ\u00e9ens ne pourront-ils plus se permettre leurs bi\u00e8res ? 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