{"id":72265,"date":"2023-02-10T12:07:44","date_gmt":"2023-02-10T11:07:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72265"},"modified":"2023-02-13T12:24:17","modified_gmt":"2023-02-13T11:24:17","slug":"les-magasins-mestdagh-by-intermarche-attirent-davantage-dacheteurs-sensibles-au-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-magasins-mestdagh-by-intermarche-attirent-davantage-dacheteurs-sensibles-au-prix\/","title":{"rendered":"Les magasins Intermarch\u00e9 by Mestdagh attirent davantage d\u2019acheteurs sensibles au prix"},"content":{"rendered":"\n<p>Un mois apr\u00e8s la r\u00e9ouverture des anciens supermarch\u00e9s <strong>Carrefour<\/strong> de <strong>Mestdagh<\/strong> sous la nouvelle enseigne <strong>Intermarch\u00e9<\/strong>, les magasins attirent nettement plus de clients. Il s&rsquo;agit principalement de profils sensibles au prix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un bon d\u00e9part<\/h2>\n\n\n\n<p>Le 4 janvier, les 86 succursales de l&rsquo;ancien partenaire franchis\u00e9 de Carrefour, Mestdagh, ont rouvert leurs portes sous le nom d&rsquo;Intermarch\u00e9. Un mois plus tard, les chiffres de la soci\u00e9t\u00e9 de donn\u00e9es Accurat montrent qu&rsquo;un client r\u00e9gulier de Carrefour-Mestdagh sur deux revient chaque semaine. Pour eux, le changement n&rsquo;a pas pos\u00e9 de probl\u00e8me : la fid\u00e9lit\u00e9 des clients est souvent une fid\u00e9lit\u00e9 au lieu.<\/p>\n\n\n\n<p>Bien que les supermarch\u00e9s attirent g\u00e9n\u00e9ralement moins de visiteurs en janvier qu&rsquo;au mois de d\u00e9cembre, qui est tr\u00e8s charg\u00e9, ce n&rsquo;est pas le cas des magasins qui ont rouvert leurs portes : les nouvelles succursales d&rsquo;Intermarch\u00e9 by Mestdagh ont en fait attir\u00e9 17,5% de clients en plus qu&rsquo;en d\u00e9cembre, alors que Carrefour Market et Intermarch\u00e9 ont vu moins de visiteurs dans leurs autres succursales. Un bon d\u00e9part, en d&rsquo;autres termes. Quatre visiteurs sur dix sont des acheteurs curieux qui n&rsquo;avaient pas visit\u00e9 Mestdagh-Carrefour depuis un certain temps.<\/p>\n\n\n\n<p>Le profil de la client\u00e8le des magasins concern\u00e9s change : Intermarch\u00e9 attire davantage de clients sensibles aux prix, et moins de familles. \u00ab&nbsp;Les clients fid\u00e8les de Carrefour qui \u00e9vitent actuellement les nouveaux magasins sont pr\u00e9cis\u00e9ment les familles et la classe moyenne sup\u00e9rieure. Si Intermarch\u00e9 veut maintenir sa croissance, le d\u00e9fi consiste \u00e0 savoir dans quelle mesure il peut mieux conqu\u00e9rir la client\u00e8le familiale. Ce sont pr\u00e9cis\u00e9ment ces paniers bien garnis que les commer\u00e7ants aiment voir passer&nbsp;\u00bb, d\u00e9clare Bart Muskala, CEO d&rsquo;Accurat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-1024x609.png\" alt=\"\" class=\"wp-image-72266\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-1024x609.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-300x177.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-768x457.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-1536x914.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/2023-02-10-Mestdagh-Visit-growth-comparison-FR.png 1540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un mois apr\u00e8s la r\u00e9ouverture des anciens supermarch\u00e9s Carrefour de Mestdagh sous la nouvelle enseigne Intermarch\u00e9, les magasins attirent nettement plus de clients. Il s&rsquo;agit principalement de profils sensibles au prix. <\/p>\n","protected":false},"author":3,"featured_media":72304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87,624,625],"topic":[275,767],"region":[226],"class_list":["post-72265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","company-intermarche","company-mestdagh","topic-analyse","topic-concurrence-des-prix","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les magasins Intermarch\u00e9 by Mestdagh attirent davantage d\u2019acheteurs sensibles au prix - RetailDetail BE<\/title>\n<meta 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