c\u2019est la premi\u00e8re que deux entreprises de taille<\/a>, avec un \u2018business model\u2019 diff\u00e9rent et d\u2019une compl\u00e9mentarit\u00e9 g\u00e9ographique id\u00e9ale unissent leur force d\u2019achat \u00bb, affirme Metro Group dans un communiqu\u00e9 de presse.<\/p>\nAuchan est le num\u00e9ro 11 mondial de la distribution en termes de chiffre d\u2019affaires et est pr\u00e9sent dans 16 pays o\u00f9 l\u2019enseigne dispose d\u2019un r\u00e9seau d\u2019hypermarch\u00e9s et de supermarch\u00e9s. En 2013 Auchan a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 48,1 milliards d\u2019euros.<\/p>\n
Quant au groupe Metro, il a enregistr\u00e9 en 2013 un chiffre d\u2019affaires de 66 milliards d\u2019euros et compte 2200 magasins dans 31 pays. Metro op\u00e8re en tant que grossiste sous les enseignes Metro\/Makro Cash & Carry et comme retailer sous les formules MediaMarkt et Saturn (\u00e9lectronique grand public), Real (hypermarch\u00e9s) et Galeria Kaufhof (grands magasins).<\/p>\n
\u00a0<\/p>\n
Renforcer les relations avec les fournisseurs<\/h2>\n
L\u2019achat en commun de produits FMCG de marques internationales concerne les grands\u00a0 fabricants multinationaux pr\u00e9sents sur des march\u00e9s tr\u00e8s concentr\u00e9s. Quant aux produits non-food sans marque, l\u2019alliance d\u2019achat les ach\u00e8tera aupr\u00e8s de fournisseurs en Asie et en Europe de l\u2019Est et ce via des bureaux d\u2019achat centraux \u00e0 Hong Kong et Shanghai.<\/p>\n
\u00ab Ce partenariat entre deux acteurs marquants du secteur est une formidable opportunit\u00e9 en vue de d\u00e9velopper le business et renforcer les relations avec nos principaux fournisseurs \u00bb, d\u00e9clare Vianney Mulliez, pr\u00e9sident du groupe\u00a0 Auchan.<\/p>\n
Son coll\u00e8gue Olaf Koch de Metro y ajoute : \u00ab Nous voulons utiliser les forces des deux entreprises afin d\u2019optimiser les synergies vis-\u00e0-vis de nos fournisseurs communs et afin de g\u00e9n\u00e9rer\u00a0 des \u00e9conomies de co\u00fbts, dont nous pourrons ensuite faire b\u00e9n\u00e9ficier nos clients. \u00bb<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00ab Une collaboration unique \u00e0 l\u2019\u00e9chelle mondiale \u00bb La nouvelle alliance d\u2019achat entre les distributeurs allemand Metro Group et fran\u00e7ais Auchan, qui pour l\u2019instant ne porte pas encore de nom, devrait \u00eatre op\u00e9rationnelle \u00e0 partir du mois de novembre. Les deux groupes estiment que\u00a0 ce partenariat \u00e0 l\u2019international est unique, \u00ab car c\u2019est la premi\u00e8re […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\n
Metro et Auchan forment une alliance d\u2019achat \u00e0 l\u2019international - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/metro-et-auchan-forment-une-alliance-dachat-a-linternational\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metro et Auchan forment une alliance d\u2019achat \u00e0 l\u2019international - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Une collaboration unique \u00e0 l\u2019\u00e9chelle mondiale \u00bb La nouvelle alliance d\u2019achat entre les distributeurs allemand Metro Group et fran\u00e7ais Auchan, qui pour l\u2019instant ne porte pas encore de nom, devrait \u00eatre op\u00e9rationnelle \u00e0 partir du mois de novembre. 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