{"id":72365,"date":"2023-02-14T10:32:58","date_gmt":"2023-02-14T09:32:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72365"},"modified":"2023-02-14T10:33:02","modified_gmt":"2023-02-14T09:33:02","slug":"belle-reprise-pour-mediamarkt-qui-abandonne-la-suede","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/belle-reprise-pour-mediamarkt-qui-abandonne-la-suede\/","title":{"rendered":"Belle reprise pour MediaMarkt, qui abandonne la Su\u00e8de"},"content":{"rendered":"\n<p>Le d\u00e9taillant en produits \u00e9lectroniques <strong>Ceconomy,<\/strong> la soci\u00e9t\u00e9 m\u00e8re de <strong>MediaMarkt <\/strong>et <strong>Saturn<\/strong>, est optimiste maintenant que les ventes sont revenues \u00e0 des niveaux sup\u00e9rieurs \u00e0 ceux d&rsquo;avant la pand\u00e9mie, mais il vend ses activit\u00e9s d\u00e9ficitaires en Su\u00e8de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des perspectives positives<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 une hausse de 3,1 % de ses ventes, qui ont atteint pr\u00e8s de 7,1 milliards d&rsquo;euros au premier trimestre, le chiffre d&rsquo;affaires de Ceconomy a d\u00e9j\u00e0 retrouv\u00e9 son niveau d&rsquo;avant la crise. Le d\u00e9taillant en produits \u00e9lectroniques a d\u00e9clar\u00e9 que sa croissance \u00e9tait sup\u00e9rieure \u00e0 celle du march\u00e9, mais que sa marge brute avait baiss\u00e9 en raison de la hausse des co\u00fbts et de promotions agressives.<\/p>\n\n\n\n<p>\u00c0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, la soci\u00e9t\u00e9 avait encore <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/mediamarkt-recolte-les-fruits-des-services-lucratifs\/\">mis en garde contre un sc\u00e9nario pessimiste<\/a> dans lequel le secteur \u00e9lectronique pourrait \u00eatre le plus touch\u00e9 si la situation macro\u00e9conomique se d\u00e9t\u00e9riorait davantage. Mais tout porte \u00e0 croire qu&rsquo;on n&rsquo;en arrivera pas l\u00e0. Pour l&rsquo;exercice bris\u00e9 2022\/23, Ceconomy pr\u00e9voit donc une l\u00e9g\u00e8re augmentation des ventes et une am\u00e9lioration significative des b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Loin de la Su\u00e8de<\/h2>\n\n\n\n<p>Le g\u00e9ant de l&rsquo;\u00e9lectronique vend les activit\u00e9s de MediaMarkt en Su\u00e8de \u00e0 son concurrent Power International AS, qui op\u00e8re \u00e9galement en Norv\u00e8ge, en Finlande et au Danemark. En jeu, 29 magasins et 1 300 employ\u00e9s, repr\u00e9sentant un chiffre d&rsquo;affaires de 506 millions d&rsquo;euros.<\/p>\n\n\n\n<p>MediaMarkt \u00e9tait pr\u00e9sent en Su\u00e8de depuis 2006, mais n&rsquo;a jamais d\u00e9pass\u00e9 la quatri\u00e8me place sur le march\u00e9 de l&rsquo;\u00e9lectro et a enregistr\u00e9 des pertes. Ceconomy va acqu\u00e9rir 20% de la filiale su\u00e9doise Power Sweden en \u00e9change de la vente de la cha\u00eene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9taillant en produits \u00e9lectriques Ceconomy, la soci\u00e9t\u00e9 m\u00e8re de MediaMarkt et Saturn, est optimiste maintenant que les ventes sont revenues \u00e0 des niveaux sup\u00e9rieurs \u00e0 ceux d&rsquo;avant la pand\u00e9mie, mais il vend ses activit\u00e9s d\u00e9ficitaires en Su\u00e8de. <\/p>\n","protected":false},"author":3,"featured_media":30201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[426,907],"topic":[266],"region":[],"class_list":["post-72365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-ceconomy","company-mediamarkt","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belle reprise pour MediaMarkt, qui abandonne la Su\u00e8de - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le d\u00e9taillant en \u00e9lectro Ceconomy, soci\u00e9t\u00e9 m\u00e8re de MediaMarkt et Saturn, est optimiste mais vend ses activit\u00e9s 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