{"id":72383,"date":"2023-02-14T14:45:48","date_gmt":"2023-02-14T13:45:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72383"},"modified":"2023-02-14T14:51:17","modified_gmt":"2023-02-14T13:51:17","slug":"amazon-prevoit-une-nouvelle-offensive-dans-les-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-prevoit-une-nouvelle-offensive-dans-les-supermarches\/","title":{"rendered":"Amazon pr\u00e9voit une nouvelle offensive dans les supermarch\u00e9s"},"content":{"rendered":"\n

Jusqu’\u00e0 pr\u00e9sent, les exp\u00e9riences d’Amazon<\/strong> dans le retail physique ont \u00e9t\u00e9 d\u00e9cevantes, mais cette ann\u00e9e encore, l’entreprise veut frapper un grand coup avec un nouveau format de supermarch\u00e9, d\u00e9clare Andy Jassy, CEO, qui admet que la plupart des gens veulent voir les aliments avant de les acheter.<\/p>\n\n\n\n

Attentes non satisfaites<\/h2>\n\n\n\n

Depuis son acquisition de la cha\u00eene de supermarch\u00e9s am\u00e9ricaine Whole Foods<\/strong> en 2017<\/a>, les attentes \u00e9taient grandes : Amazon allait utiliser sa position dominante dans le commerce \u00e9lectronique pour r\u00e9inventer \u00e9galement le march\u00e9 du commerce de d\u00e9tail physique. L’alimentation deviendrait le levier permettant au g\u00e9ant de la distribution de devenir v\u00e9ritablement le \u00ab everything store \u00bb.<\/p>\n\n\n\n

Mais plus de cinq ans plus tard, la d\u00e9ception pourrait difficilement \u00eatre plus grande : les ventes d’Amazon dans les magasins physiques n’ont augment\u00e9 que de 10 % depuis lors et repr\u00e9sentent d\u00e9sormais 3,4 % de son activit\u00e9 totale. Les concepts de magasins non alimentaires tels que Amazon 4 Star et Amazon Books ont \u00e9t\u00e9 rapidement abandonn\u00e9s, et l’expansion des formats de supermarch\u00e9s d\u00e9velopp\u00e9s en interne a \u00e9galement \u00e9t\u00e9 loin de r\u00e9pondre aux attentes.<\/p>\n\n\n\n

\u00ab Grand saut \u00bb<\/h2>\n\n\n\n

La technologie des magasins de proximit\u00e9 Amazon Go sans caisses fonctionne pratiquement sans faille, mais elle est tr\u00e8s co\u00fbteuse et le d\u00e9taillant a du mal \u00e0 la vendre aux autres d\u00e9taillants. L’expansion exponentielle de la cha\u00eene de magasins de proximit\u00e9 ne s’est pas concr\u00e9tis\u00e9e. M\u00eame pour les supermarch\u00e9s Amazon Fresh, un peu plus grands et \u00e9quip\u00e9s de chariots intelligents, le g\u00e9ant de la distribution n’en a ouvert que quelques dizaines au lieu des 200 promis.<\/p>\n\n\n\n

Ces magasins servent \u00e9galement de points de retrait pour les produits alimentaires en ligne, mais le service de livraison Amazon Fresh n’a pas non plus connu de v\u00e9ritable perc\u00e9e. Andy Jassy, cadre sup\u00e9rieur de l’entreprise, a d\u00e9clar\u00e9 au Financial Times qu’il \u00e9tait optimiste en ce qui concerne les courses en ligne, mais qu’il reconnaissait \u00e9galement que les gens voulaient toucher et sentir les aliments avant de les acheter. Il d\u00e9ment avec v\u00e9h\u00e9mence qu’Amazon abandonne le supermarch\u00e9. Au contraire, le d\u00e9taillant pr\u00e9voit de lancer une nouvelle offensive avant la fin de cette ann\u00e9e. En pr\u00e9vision, Amazon a r\u00e9cemment ferm\u00e9 certains magasins et retard\u00e9 l’ouverture de nouveaux sites.<\/p>\n\n\n\n

\u00ab Nous n’en sommes encore qu’aux premiers stades <\/a>\u00bb, a-t-il d\u00e9clar\u00e9. \u00ab Nous faisons beaucoup d’exp\u00e9riments, et plusieurs d’entre elles sont encourageantes. Nous exp\u00e9rimentons la s\u00e9lection, les formats de caisse, l’assortiment, les prix. Nous avons bon espoir que d’ici 2023, nous aurons un format avec lequel nous voulons faire le grand saut. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Jusqu’\u00e0 pr\u00e9sent, les exp\u00e9riences d’Amazon dans le retail physique ont \u00e9t\u00e9 d\u00e9cevantes, mais cette ann\u00e9e encore, l’entreprise veut frapper un grand coup avec un nouveau format de supermarch\u00e9, d\u00e9clare Andy Jassy, CEO, qui admet que la plupart des gens veulent voir les aliments avant de les acheter. <\/p>\n","protected":false},"author":3,"featured_media":42911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[206,1143],"topic":[197],"region":[],"class_list":["post-72383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-amazon","company-whole-foods","topic-expansie"],"acf":[],"yoast_head":"\nAmazon pr\u00e9voit une nouvelle offensive dans 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