{"id":72497,"date":"2023-02-15T18:14:27","date_gmt":"2023-02-15T17:14:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72497"},"modified":"2023-02-15T18:15:22","modified_gmt":"2023-02-15T17:15:22","slug":"heineken-les-hausses-de-prix-ne-se-feront-sentir-quen-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-les-hausses-de-prix-ne-se-feront-sentir-quen-2023\/","title":{"rendered":"Heineken : les hausses de prix ne se feront sentir r\u00e9ellement qu&rsquo;en 2023"},"content":{"rendered":"\n<p><strong>Heineken <\/strong>applique de nouvelles hausses de prix cette ann\u00e9e. En Europe surtout, les marges subissent une \u00e9norme pression, m\u00eame si le groupe brassicole a termin\u00e9 l&rsquo;ann\u00e9e 2022 avec une belle croissance des b\u00e9n\u00e9fices de 31 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les prix continuent d&rsquo;augmenter<\/h2>\n\n\n\n<p>Heineken a connu une meilleure ann\u00e9e l&rsquo;an dernier qu&rsquo;en 2019, o\u00f9 il n&rsquo;\u00e9tait pas encore question du coronavirus. Le brasseur n\u00e9erlandais a vendu quelque 257 millions d&rsquo;hectolitres de bi\u00e8re l&rsquo;an dernier, soit pr\u00e8s de 7 % de plus qu&rsquo;en 2021. Au total, le chiffre d&rsquo;affaires a ainsi atteint 34,6 milliards d&rsquo;euros, soit une croissance de 19 % hors acquisitions. Les augmentations de prix n&rsquo;ont pas pu arr\u00eater les consommateurs de l&rsquo;Orient en particulier, tandis que les clients choisissent de plus en plus les marques premium.<\/p>\n\n\n\n<p>Le b\u00e9n\u00e9fice net ajust\u00e9 a m\u00eame augment\u00e9 de 31 % pour atteindre 2,8 milliards d&rsquo;euros. M\u00eame s&rsquo;il faut encore en soustraire la d\u00e9pr\u00e9ciation de 88 millions d&rsquo;euros sur les activit\u00e9s russes, un retrait qui devrait finalement co\u00fbter 400 millions d&rsquo;euros au brasseur. Heineken et <strong>Carlsberg <\/strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-la-biere-devient-trop-chere-pour-les-europeens\/\" target=\"_blank\" rel=\"noreferrer noopener\">poss\u00e8dent toujours des brasseries en Russie<\/a>, m\u00eame s&rsquo;ils ont cess\u00e9 de vendre leurs produits dans le pays. Les deux brasseurs pr\u00e9f\u00e9reraient vendre ces infrastructures au cours du premier semestre de cette ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les co\u00fbts s&rsquo;\u00e9l\u00e8veront consid\u00e9rablement en 2023<\/h2>\n\n\n\n<p>Les commentaires sont presque litt\u00e9ralement les m\u00eames que chez son rival Carlsberg au d\u00e9but du mois : les prix continueront \u00e0 augmenter, ce qui pourrait amener les Europ\u00e9ens en particulier \u00e0 boire moins de bi\u00e8re. Heineken s&rsquo;attend \u00e0 ce que les co\u00fbts (notamment les ingr\u00e9dients et l&rsquo;\u00e9nergie) augmentent encore de 16 \u00e0 19 % par hectolitre en 2023. Comme le producteur de bi\u00e8re ach\u00e8te ses mati\u00e8res premi\u00e8res et son \u00e9nergie un an \u00e0 l&rsquo;avance, l&rsquo;entreprise ne ressentira r\u00e9ellement les prix de l&rsquo;\u00e9nergie de 2022 que cette ann\u00e9e, selon le directeur financier Harold van den Broek.<\/p>\n\n\n\n<p>Le directeur g\u00e9n\u00e9ral Dolf van den Brink pr\u00e9f\u00e9rerait r\u00e9percuter ces co\u00fbts \u00ab&nbsp;euro pour euro&nbsp;\u00bb sur les consommateurs, rapporte l&rsquo;AD, mais cela ne fonctionnera pas tout \u00e0 fait en Europe. L\u00e0-bas, les marges sont tout simplement \u00ab&nbsp;incroyablement sous pression&nbsp;\u00bb et il n&rsquo;y a pas eu de croissance des b\u00e9n\u00e9fices l&rsquo;ann\u00e9e derni\u00e8re non plus. Le volume global pourrait \u00eatre stable ou l\u00e9g\u00e8rement sup\u00e9rieur en 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken applique de nouvelles hausses de prix cette ann\u00e9e. En Europe surtout, les marges subissent une \u00e9norme pression, m\u00eame si le groupe brassicole a termin\u00e9 l&rsquo;ann\u00e9e 2022 avec une belle croissance des b\u00e9n\u00e9fices de 31 %.<\/p>\n","protected":false},"author":5,"featured_media":18408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[130],"topic":[266],"region":[524],"class_list":["post-72497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-heineken","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken : les hausses de prix ne se feront sentir r\u00e9ellement qu&#039;en 2023 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken applique de nouvelles hausses de prix cette ann\u00e9e. 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