{"id":72538,"date":"2023-02-16T10:17:28","date_gmt":"2023-02-16T09:17:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72538"},"modified":"2023-02-16T10:17:31","modified_gmt":"2023-02-16T09:17:31","slug":"comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/","title":{"rendered":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport"},"content":{"rendered":"\n<p>Ouvrir une place de march\u00e9 en ligne s\u00e9lective qui enrichit sa propre offre de mani\u00e8re cibl\u00e9e ? Une bonne id\u00e9e en th\u00e9orie, mais un exercice complexe en pratique, constate <strong>Decathlon<\/strong>, qui a de grandes ambitions mondiales avec sa Marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas d&rsquo;offre sans fin<\/h2>\n\n\n\n<p>Comme de nombreux d\u00e9taillants, Decathlon a transform\u00e9 sa boutique en ligne en place de march\u00e9 en 2020. Pourtant, l&rsquo;approche du d\u00e9taillant sportif est tr\u00e8s diff\u00e9rente de celle des grandes places de march\u00e9 bien connues, comme <strong>Amazon<\/strong> ou <strong>bol.com<\/strong>, qui ouvrent grand leurs portes aux fournisseurs de toutes les cat\u00e9gories, explique le responsable Wim Mathues, qui pr\u00e9sentera bient\u00f4t cet ambitieux projet <a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/omnichannel-e-commerce-congress-fr\/\">au congr\u00e8s RetailDetail Omnichannel &amp; E-Commerce<\/a>.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous voulons rester attach\u00e9s \u00e0 l&rsquo;ADN de Decathlon : le sport, le bien-\u00eatre, les mod\u00e8les \u00e9conomiques circulaires, les services sportifs&#8230; Nous ne sommes donc pas une place de march\u00e9 ouverte comme beaucoup, nous avons des crit\u00e8res de s\u00e9lection pour nous assurer que tous ceux qui participent sont une valeur ajout\u00e9e pour nos clients. Nous donnons ainsi plus de choix \u00e0 nos clients, sans les noyer dans des offres sans fin : ont-ils un petit ou un gros budget, font-ils leurs premiers pas dans un sport ou vont-ils chercher du mat\u00e9riel professionnel ? Ils trouveront leur bonheur sur notre place de march\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ferm\u00e9 et neutre<\/h2>\n\n\n\n<p>Cela semble simple : nous ouvrons une place de march\u00e9, nous sommes s\u00e9lectifs et nous nous concentrons principalement sur les marques qui sont une r\u00e9f\u00e9rence dans leur cat\u00e9gorie sportive. Mais en r\u00e9alit\u00e9, c&rsquo;est plus complexe, a appris le d\u00e9taillant : \u00ab&nbsp;O\u00f9 fixer la limite ? Il y a une \u00e9norme zone grise. Il n&rsquo;y a pas de d\u00e9bat sur Adidas, qui est un g\u00e9ant du secteur. Mais il y a aussi de nombreuses marques pour lesquelles on peut se demander : cette marque apporte-t-elle effectivement une valeur ajout\u00e9e \u00e0 nos clients ? Les clients vienront-ils la chercher ? Les discussions \u00e0 ce sujet peuvent \u00eatre interminables ; il y a toujours place \u00e0 l&rsquo;interpr\u00e9tation. Chaque march\u00e9 est \u00e9galement diff\u00e9rent : des sports comme le padel ou les fl\u00e9chettes n&rsquo;avaient pas la m\u00eame pertinence dans tous les pays, mais ont connu une croissance \u00e9norme sur les nouveaux march\u00e9s. C&rsquo;est pourquoi nous resserrons constamment les crit\u00e8res de s\u00e9lection en fonction de param\u00e8tres objectifs.&nbsp;\u00bb<\/p>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;une plateforme ferm\u00e9e, mais aussi neutre, souligne Mathues. Ce qui n&rsquo;est pas anodin, puisque Decathlon est lui-m\u00eame producteur, d\u00e9taillant et maintenant place de march\u00e9. \u00ab&nbsp;Qu&rsquo;il s&rsquo;agisse de sa propre &lsquo;marque passion&rsquo;, d&rsquo;une marque externe achet\u00e9e selon le principe de la vente au d\u00e9tail classique, ou d&rsquo;une marque Marketplace, le client est central et se verra pr\u00e9senter les produits les plus pertinents (en premier) en fonction des ventes et des avis des clients, entre autres, et dans le futur, esp\u00e9rons-le, \u00e9galement en fonction du profil du client, selon un algorithme objectif. L\u00e0-bas, tout le monde est \u00e9gal devant la loi.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des ambitions mondiales<\/h2>\n\n\n\n<p>Bon \u00e0 savoir : Decathlon Marketplace a \u00e9t\u00e9 lanc\u00e9 en Belgique et son Global Leader est un Belge. L&rsquo;ann\u00e9e derni\u00e8re, l&rsquo;initiative a remport\u00e9 la deuxi\u00e8me place du prix Mercure de Comeos. Le reste du monde lui attend : \u00ab&nbsp;Nous avons construit un hub europ\u00e9en, de sorte que chaque pays ne doive pas partir de z\u00e9ro. En attendant, chaque pays dispose de sa propre \u00e9quipe charg\u00e9e de la place de march\u00e9.&nbsp;\u00bb D\u00e9j\u00e0 14 pays europ\u00e9ens ont lanc\u00e9 leurs places de march\u00e9, des tests sont en cours en Asie, apr\u00e8s tout, l&rsquo;ambition est mondiale. \u00ab&nbsp;Nous parlons de ventes qui se chiffrent en milliards de dollars. L&rsquo;objectif est de faire cro\u00eetre le g\u00e2teau total pour Decathlon.&nbsp;\u00bb<\/p>\n\n\n\n<p>Comment Decathlon ajuste constamment sa strat\u00e9gie de marketplace et quelles sont les prochaines \u00e9tapes dans le pipeline, Wim Mathues en dira plus lors du congr\u00e8s RetailDetail Omnichannel &amp; E-Commerce, qui aura lieu le 23 mars au Stadsfeestzaal \u00e0 Anvers. Tom De Prater de <strong>Collect &amp; Go<\/strong>, Erik Cuypers du groupe <strong>Maxeda DIY<\/strong> (qui vient de lancer sa propre place de march\u00e9 de bricolage) et Frederik De Vetter de <strong>MediaMarkt <\/strong>Belgium monteront \u00e9galement sur sc\u00e8ne. A ne pas manquer pour ceux qui veulent rester au courant des tendances de la vente au d\u00e9tail num\u00e9rique !<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/omnichannel-e-commerce-congress-fr\/ \">Cliquez ici pour plus d&rsquo;informations et les billets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ouvrir une place de march\u00e9 en ligne s\u00e9lective qui enrichit sa propre offre de mani\u00e8re cibl\u00e9e ? Une bonne id\u00e9e en th\u00e9orie, mais un exercice complexe en pratique, constate Decathlon, qui a de grandes ambitions mondiales avec sa Marketplace. <\/p>\n","protected":false},"author":3,"featured_media":72536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[198,778],"region":[],"class_list":["post-72538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-e-commerce","topic-retaildetail-omnichannel-congress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T09:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-16T09:17:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1327\" \/>\n\t<meta property=\"og:image:height\" content=\"887\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport\",\"datePublished\":\"2023-02-16T09:17:28+00:00\",\"dateModified\":\"2023-02-16T09:17:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/\"},\"wordCount\":777,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Decathlon-Marketplace-online.jpg\",\"articleSection\":[\"Loisirs\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/\",\"name\":\"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Decathlon-Marketplace-online.jpg\",\"datePublished\":\"2023-02-16T09:17:28+00:00\",\"dateModified\":\"2023-02-16T09:17:31+00:00\",\"description\":\"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Decathlon-Marketplace-online.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Decathlon-Marketplace-online.jpg\",\"width\":1327,\"height\":887},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE","description":"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE","og_description":"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/","og_site_name":"RetailDetail BE","article_published_time":"2023-02-16T09:17:28+00:00","article_modified_time":"2023-02-16T09:17:31+00:00","og_image":[{"width":1327,"height":887,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport","datePublished":"2023-02-16T09:17:28+00:00","dateModified":"2023-02-16T09:17:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/"},"wordCount":777,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","articleSection":["Loisirs"],"inLanguage":"fr-FR","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/","name":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","datePublished":"2023-02-16T09:17:28+00:00","dateModified":"2023-02-16T09:17:31+00:00","description":"Decathlon a de grandes ambitions mondiales avec sa Marketplace, afin de devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","width":1327,"height":887},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/comment-decathlon-marketplace-veut-devenir-la-plateforme-preferee-de-tous-les-fans-de-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment Decathlon Marketplace veut devenir la plateforme pr\u00e9f\u00e9r\u00e9e de tous les fans de sport"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/02\/Decathlon-Marketplace-online.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/72538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=72538"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/72538\/revisions"}],"predecessor-version":[{"id":72539,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/72538\/revisions\/72539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/72536"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=72538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=72538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=72538"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=72538"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=72538"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=72538"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=72538"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=72538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}