{"id":72572,"date":"2023-02-16T14:46:47","date_gmt":"2023-02-16T13:46:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72572"},"modified":"2023-02-16T14:46:50","modified_gmt":"2023-02-16T13:46:50","slug":"franprix-abandonne-ses-ambitions-belges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/franprix-abandonne-ses-ambitions-belges\/","title":{"rendered":"Franprix abandonne ses ambitions belges"},"content":{"rendered":"\n<p><strong>Franprix<\/strong>, l\u2019enseigne de proximit\u00e9 du groupe fran\u00e7ais <strong>Casino<\/strong>, va fermer le seul magasin qui lui reste \u00e0 Bruxelles. Les ambitieux projets d&rsquo;expansion n&rsquo;ont jamais abouti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas rentable<\/h2>\n\n\n\n<p>C&rsquo;est avec surprise que, sans trop de publicit\u00e9, Franprix a ouvert fin f\u00e9vrier 2018 un magasin de 300 m\u00b2 sur la tr\u00e8s fr\u00e9quent\u00e9e Chauss\u00e9e d\u2019Ixelles, \u00e0 Bruxelles. Il s&rsquo;agissait de la premi\u00e8re succursale \u00e0 l&rsquo;\u00e9tranger de la cha\u00eene, qui a d\u00e9clar\u00e9 vouloir <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/franprix-deja-a-la-recherche-dun-deuxieme-point-de-vente-a-bruxelles\/\">se d\u00e9velopper par le biais de la franchise<\/a> et tester si le concept de magasin urbain pouvait \u00e9galement s\u00e9duire d&rsquo;autres capitales europ\u00e9ennes.<\/p>\n\n\n\n<p>Un deuxi\u00e8me site bruxellois a rapidement suivi, une sup\u00e9rette compacte de 80 m\u00b2 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/franprix-ouvre-un-deuxieme-magasin-a-bruxelles\/\">dans la station de m\u00e9tro Porte de Namur<\/a>. Mais il a ferm\u00e9 il y a trois ans. Aujourd&rsquo;hui, l&rsquo;histoire de Franprix en Belgique touche enfin \u00e0 sa fin, selon Sudinfo : le magasin de Bruxelles, qui ne devient pas rentable en raison de la forte concurrence et des co\u00fbts \u00e9lev\u00e9s, <a href=\"https:\/\/www.sudinfo.be\/id618497\/article\/2023-02-15\/la-chaine-francaise-franprix-quitte-bruxelles-le-magasin-de-la-chaussee-dixelles\">fermera ses portes apr\u00e8s cinq ans<\/a>. Les locaux sont \u00e0 louer et le magasin fait une liquidation totale.<\/p>\n\n\n\n<p>En France, en revanche, Franprix conna\u00eet un grand succ\u00e8s : la cha\u00eene y compte environ 1 100 magasins et pr\u00e9voit d&rsquo;en ouvrir 200 autres cette ann\u00e9e. D&rsquo;ici \u00e0 la fin de 2026, elle aspire m\u00eame \u00e0 avoir 2 200 magasins, soit le double du parc actuel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franprix, l\u2019enseigne de proximit\u00e9 du groupe fran\u00e7ais Casino, va fermer le seul magasin qui lui reste \u00e0 Bruxelles. Les ambitieux projets d&rsquo;expansion n&rsquo;ont jamais abouti. <\/p>\n","protected":false},"author":3,"featured_media":30807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[489,1145],"topic":[297],"region":[413],"class_list":["post-72572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-casino","company-franprix","topic-fermeture","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Franprix abandonne ses ambitions belges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Franprix, l\u2019enseigne de proximit\u00e9 du groupe fran\u00e7ais Casino, va fermer le 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