{"id":7285,"date":"2014-10-30T09:11:33","date_gmt":"2014-10-30T09:11:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\/"},"modified":"2014-10-30T09:11:33","modified_gmt":"2014-10-30T09:11:33","slug":"topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\/","title":{"rendered":"Topshop et Beyonc\u00e9 lancent une nouvelle marque de v\u00eatements"},"content":{"rendered":"<h2>Au plus t\u00f4t \u00e0 l\u2019automne 2015<\/h2>\n<p>Philip Green, propri\u00e9taire de l\u2019enseigne de mode britannique, a annonc\u00e9 lui-m\u00eame cette collaboration \u00e0 WWD. Topshop et Beyonc\u00e9\u00a0 vont cr\u00e9er un label de \u2018streetwear sportif\u2019, pour lequel ils ont fond\u00e9 une entreprise distincte \u2013\u00a0 Parkwood Topshop Athletic Ltd. \u2013, dont ils d\u00e9tiendront chacun la moiti\u00e9 des actions.<\/p>\n<p>\u00ab <a href=\"http:\/\/www.wwd.com\/retail-news\/specialty-stores\/beyonc-to-collaborate-with-topshop-8004014\" target=\"_blank\" rel=\"noopener\">Ceci n\u2019est pas une collaboration occasionnelle<\/a> \u00bb, souligne Green. \u00ab Nous voulons cr\u00e9er une toute nouvelle marque et une tout nouvelle entreprise, qui sera totalement ind\u00e9pendante de Topshop, avec son propre management et son propre quartier g\u00e9n\u00e9ral. \u00bb L\u2019\u00e9quipe de designers du nouveau label sera elle aussi enti\u00e8rement d\u00e9tach\u00e9e de Topshop et dirig\u00e9e par son propre directeur artistique. Pour l\u2019instant le label n\u2019a pas encore de nom, \u00ab mais le brainstorming bat son plein. \u00bb<\/p>\n<p>La premi\u00e8re collection sortira au plus t\u00f4t \u00e0 l\u2019automne 2015 chez Topshop et probablement aussi dans d\u2019autres cha\u00eenes. Le duo serait en pourparlers notamment avec <strong>Nordstrom<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>A l\u2019exemple de Victoria Beckham ?<\/h2>\n<p>L\u2019univers de la mode n\u2019est pas un terrain inconnu pour Beyonc\u00e9 : en 2004 avec sa m\u00e8re Tina elle fondait la maison de mode \u2018The House of Der\u00e9on\u2019 et en 2013 elle \u00e9tait l\u2019ic\u00f4ne de la campagne d\u2019\u00e9t\u00e9 de <strong>H&amp;M<\/strong>, avec une collection baln\u00e9aire sign\u00e9e de sa propre main (photo).<\/p>\n<p>Ainsi la c\u00e9l\u00e8bre chanteuse semble suivre les traces d\u2019une autre (ancienne) \u2018pop star\u2019, la britannique Victoria Beckham (40 ans), qui cette semaine a \u00e9t\u00e9 \u00e9lue \u2018<a href=\"http:\/\/www.managementtoday.co.uk\/news\/1317914\/victoria-beckham-heads-britains-top-100-entrepreneurs-2014\/\" target=\"_blank\" rel=\"noopener\">Meilleur entrepreneur britannique<\/a>\u2019 par le journal britannique Management Today : l\u2019entreprise de mode de l\u2019 ex-Spice Girl, qui emploie une centaine de personnes, a connu une croissance de pr\u00e8s de 3.000% ( !) durant ces cinq derni\u00e8res ann\u00e9es et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de plus de 30 millions de livres sterling en 2014. Outre sa ligne principale, Victoria Beckham a lanc\u00e9 une deuxi\u00e8me ligne en 2011 et le mois dernier elle a ouvert sa premi\u00e8re boutique \u00e0 Londres.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au plus t\u00f4t \u00e0 l\u2019automne 2015 Philip Green, propri\u00e9taire de l\u2019enseigne de mode britannique, a annonc\u00e9 lui-m\u00eame cette collaboration \u00e0 WWD. Topshop et Beyonc\u00e9\u00a0 vont cr\u00e9er un label de \u2018streetwear sportif\u2019, pour lequel ils ont fond\u00e9 une entreprise distincte \u2013\u00a0 Parkwood Topshop Athletic Ltd. \u2013, dont ils d\u00e9tiendront chacun la moiti\u00e9 des actions. \u00ab Ceci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Topshop et Beyonc\u00e9 lancent une nouvelle marque de v\u00eatements - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topshop et Beyonc\u00e9 lancent une nouvelle marque de v\u00eatements - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au plus t\u00f4t \u00e0 l\u2019automne 2015 Philip Green, propri\u00e9taire de l\u2019enseigne de mode britannique, a annonc\u00e9 lui-m\u00eame cette collaboration \u00e0 WWD. Topshop et Beyonc\u00e9\u00a0 vont cr\u00e9er un label de \u2018streetwear sportif\u2019, pour lequel ils ont fond\u00e9 une entreprise distincte \u2013\u00a0 Parkwood Topshop Athletic Ltd. \u2013, dont ils d\u00e9tiendront chacun la moiti\u00e9 des actions. \u00ab Ceci [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-30T09:11:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Topshop et Beyonc\u00e9 lancent une nouvelle marque de v\u00eatements\",\"datePublished\":\"2014-10-30T09:11:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/\"},\"wordCount\":346,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/topshop-et-beyonce-lancent-une-nouvelle-marque-de-vetements\\\/\",\"name\":\"Topshop et Beyonc\u00e9 lancent une nouvelle marque de v\u00eatements - 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