{"id":72884,"date":"2023-02-22T10:35:54","date_gmt":"2023-02-22T09:35:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72884"},"modified":"2023-02-22T10:35:57","modified_gmt":"2023-02-22T09:35:57","slug":"shein-veut-devenir-plus-grand-que-zara-et-hm-reunis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/shein-veut-devenir-plus-grand-que-zara-et-hm-reunis\/","title":{"rendered":"Shein veut devenir plus grand que Zara et H&#038;M r\u00e9unis"},"content":{"rendered":"\n<p>L&rsquo;acteur chinois de la fast-fashion <strong>Shein<\/strong> pr\u00e9voit de doubler ses ventes pour atteindre pr\u00e8s de 60 milliards de dollars (environ 55 milliards d&rsquo;euros) d&rsquo;ici 2025. L&rsquo;application de mode serait ainsi plus importante que <strong>Zara<\/strong> et <strong>H&amp;M<\/strong> r\u00e9unis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction en bourse imminente<\/h2>\n\n\n\n<p>Shein pr\u00e9voit une introduction en bourse dans le courant de l&rsquo;ann\u00e9e et a donc tout int\u00e9r\u00eat \u00e0 s\u00e9duire les analystes et les investisseurs potentiels par des pr\u00e9sentations convaincantes de la direction. L&rsquo;une de ces pr\u00e9sentations a d&rsquo;ailleurs atterri dans les mains du Financial Times. L&rsquo;entreprise chinoise de fast-fashion semble avoir pour objectif <a href=\"https:\/\/www.ft.com\/content\/9709f1b8-a8b8-4210-bdd8-784a3025758d\">de doubler ses ventes d&rsquo;ici 2025<\/a>. Si l&rsquo;acteur en ligne devait effectivement atteindre les 58,5 milliards de dollars de chiffre d&rsquo;affaires pr\u00e9vus, l&rsquo;entreprise deviendrait plus importante que les ventes des g\u00e9ants de la mode Zara et H&amp;M r\u00e9unis.<\/p>\n\n\n\n<p>En 2022, Shein a r\u00e9alis\u00e9 un chiffre d&rsquo;affaires de 22,7 milliards de dollars (21,3 milliards d&rsquo;euros). Le b\u00e9n\u00e9fice cette ann\u00e9e-l\u00e0 \u00e9tait de 700 millions de dollars (657 millions d&rsquo;euros), en baisse par rapport au b\u00e9n\u00e9fice de 1,1 milliard en 2021. Cela s&rsquo;explique par la hausse des co\u00fbts de production et de transport a\u00e9rien. D&rsquo;ici 2025, les b\u00e9n\u00e9fices devraient atteindre 7,5 milliards de dollars (7,3 milliards d&rsquo;euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">March\u00e9 en ligne<\/h2>\n\n\n\n<p>De toute \u00e9vidence, cette forte croissance ne se produira pas facilement, pr\u00e9viennent les analystes. Pour atteindre cet objectif ambitieux, Shein doit augmenter fortement la part des achats r\u00e9p\u00e9t\u00e9s et commencer \u00e0 vendre une gamme plus large et plus ch\u00e8re. Jusqu&rsquo;\u00e0 pr\u00e9sent, l&rsquo;application vend principalement \u00e0 de jeunes consommateurs qui ne sont absolument pas fid\u00e8les \u00e0 la marque. En outre, de plus en plus d&rsquo;imitateurs arrivent sur le march\u00e9.<\/p>\n\n\n\n<p>L&rsquo;un des axes de croissance sera le lancement d&rsquo;une place de march\u00e9 en ligne, o\u00f9 Shein souhaite \u00e9galement vendre des marques tierces. Cela permettrait \u00e0 la plateforme de concurrencer des places de march\u00e9 bien connues telles qu&rsquo;Amazon et Asos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;acteur chinois de la fast-fashion Shein pr\u00e9voit de doubler ses ventes pour atteindre pr\u00e8s de 60 milliards de dollars (environ 55 milliards d&rsquo;euros) d&rsquo;ici 2025. L&rsquo;application de mode serait ainsi plus importante que Zara et H&#038;M r\u00e9unis. <\/p>\n","protected":false},"author":3,"featured_media":68387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526,571,406],"topic":[198,276],"region":[],"class_list":["post-72884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","company-shein","company-zara","topic-e-commerce","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shein veut devenir plus grand que Zara et H&amp;M r\u00e9unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;acteur chinois de la 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