{"id":73020,"date":"2023-02-24T12:40:11","date_gmt":"2023-02-24T11:40:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73020"},"modified":"2023-02-24T12:40:15","modified_gmt":"2023-02-24T11:40:15","slug":"decathlon-ferme-son-magasin-urbain-a-malines","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-ferme-son-magasin-urbain-a-malines\/","title":{"rendered":"Decathlon ferme son magasin urbain \u00e0 Malines"},"content":{"rendered":"\n<p>Apr\u00e8s trois ans, <strong>Decathlon<\/strong> quitte d\u00e9j\u00e0 le centre de Malines : le magasin urbain sur le Bruul n&rsquo;est pas d\u00e9ficitaire, mais n&rsquo;a pas r\u00e9alis\u00e9 un chiffre d&rsquo;affaires suffisant par rapport aux co\u00fbts croissants du loyer et du personnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un concept compact<\/h2>\n\n\n\n<p>Le magasin Decathlon du Bruul \u00e0 Malines, qui a ouvert fin 2019, \u00e9tait le deuxi\u00e8me city shop compact ouvert par la cha\u00eene de magasins de sport en Belgique. Dans un espace plus restreint, le format urbain vend une gamme limit\u00e9e ax\u00e9e sur les sports les plus populaires. Des outils num\u00e9riques permettent de choisir parmi l&rsquo;ensemble de la gamme. La cha\u00eene dispose \u00e9galement de tels magasins urbains \u00e0 Bruxelles (The Mint) et \u00e0 Li\u00e8ge, entre autres.<\/p>\n\n\n\n<p>Mais \u00e0 Malines, le concept urbain n&rsquo;a pas connu un succ\u00e8s retentissant : la succursale fermera ses portes \u00e0 la fin du mois de mars. \u00ab&nbsp;Les bons chiffres du comptage des passants ont montr\u00e9 que Malines est une ville commer\u00e7ante attrayante, mais apr\u00e8s une analyse approfondie du fonctionnement interne, <a href=\"https:\/\/www.gva.be\/cnt\/dmf20230223_93996280\">nous avons finalement d\u00e9cid\u00e9 de ne pas prolonger le bail<\/a>&nbsp;\u00bb, a d\u00e9clar\u00e9 Kimberly Gevaert, directrice de D\u00e9cathlon Malines, \u00e0 la Gazet Van Antwerpen. Selon l&rsquo;entreprise, le magasin ne fonctionnait pas \u00e0 perte, mais le chiffre d&rsquo;affaires \u00e9tait insuffisant, combin\u00e9 \u00e0 la hausse des frais de location et de personnel. Les employ\u00e9s peuvent travailler dans d&rsquo;autres succursales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s trois ans, Decathlon quitte d\u00e9j\u00e0 le centre de Malines : le magasin urbain sur le Bruul n&rsquo;est pas d\u00e9ficitaire, mais n&rsquo;a pas r\u00e9alis\u00e9 un chiffre d&rsquo;affaires suffisant par rapport aux co\u00fbts croissants du loyer et du personnel. <\/p>\n","protected":false},"author":3,"featured_media":56616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[297],"region":[],"class_list":["post-73020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-fermeture"],"acf":[],"yoast_head":"<!-- This site is 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