{"id":73171,"date":"2023-02-28T17:42:57","date_gmt":"2023-02-28T16:42:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73171"},"modified":"2023-03-02T09:09:59","modified_gmt":"2023-03-02T08:09:59","slug":"casino-sappuie-sur-lamerique-latine-pour-sa-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/casino-sappuie-sur-lamerique-latine-pour-sa-croissance\/","title":{"rendered":"Casino s’appuie sur l’Am\u00e9rique latine pour sa croissance"},"content":{"rendered":"\n

(mis \u00e0 jour) Le groupe fran\u00e7ais de supermarch\u00e9s Casino <\/strong>a su progresser presque exclusivement en Am\u00e9rique latine l’an dernier. En France, les supermarch\u00e9s et hypermarch\u00e9s du groupe sont \u00e0 la peine, aliment\u00e9s par les difficult\u00e9s inflationnistes.<\/p>\n\n\n\n

Perte malgr\u00e9 croissance<\/h2>\n\n\n\n

Casino a tout de m\u00eame termin\u00e9 l’ann\u00e9e 2022 au-dessus des attentes : les ventes ont atteint 33,61 milliards d’euros, en hausse de 10 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente et de 5,2 % \u00e0 p\u00e9rim\u00e8tre constant. Le quatri\u00e8me trimestre a repr\u00e9sent\u00e9 9,16 milliards d’euros de revenus, soit \u00e9galement une croissance de pr\u00e8s de 10 % sur un an (4,4 % \u00e0 p\u00e9rim\u00e8tre constant). Pourtant, sous ces beaux chiffres de croissance, se cache une image moins belle.<\/p>\n\n\n\n

La grande diff\u00e9rence entre les op\u00e9rations fran\u00e7aises et latino-am\u00e9ricaines est particuli\u00e8rement frappante. L’inflation \u00e9lev\u00e9e a r\u00e9duit les volumes en France, laissant une croissance quasi nulle. Sur son march\u00e9 national, Casino \u00e9prouve \u00e9galement des difficult\u00e9s depuis un certain temps avec ses super et hypermarch\u00e9s. Seuls les petits magasins de proximit\u00e9 se portent encore bien, m\u00eame si Monoprix \u00e0 Paris estime que les touristes ne sont pas encore tous de retour.<\/p>\n\n\n\n

Sur l’ensemble de l’ann\u00e9e, les ventes dans les magasins physiques fran\u00e7ais (c’est-\u00e0-dire sans la boutique en ligne Cdiscount) ont augment\u00e9 de 1,5 % pour atteindre 14,2 milliards d’euros, soit beaucoup moins que l’inflation. Les supermarch\u00e9s et les hypermarch\u00e9s (qui repr\u00e9sentent ensemble la moiti\u00e9 de l’activit\u00e9 en France) ont en fait perdu 0,4 % et 0,1 % \u00e0 p\u00e9rim\u00e8tre constant. En revanche, les ventes en Am\u00e9rique du Sud ont progress\u00e9 de 12 % \u00e0 p\u00e9rim\u00e8tre constant, tant sur l’ensemble de l’ann\u00e9e 2022 que sur le quatri\u00e8me trimestre.<\/p>\n\n\n\n

Sous le niveau de Carrefour<\/h2>\n\n\n\n

En comparaison, son rival Carrefour <\/strong>a affich\u00e9 des ventes comparables sup\u00e9rieures de 5,6 % en France au quatri\u00e8me trimestre, souligne Barclays dans une analyse. M\u00eame les hypermarch\u00e9s y ont progress\u00e9 de 3,7 %, les supermarch\u00e9s de 5,9 %. Casino sous-performe donc clairement le march\u00e9, et pas seulement en France. Au cours du dernier trimestre, par exemple, le groupe a vendu 9,7 % de plus au Br\u00e9sil : cela peut sembler positif, mais c’est bien inf\u00e9rieur \u00e0 l’inflation alimentaire de 13 % dans le pays et \u00e0 la croissance des ventes de Carrefour de 11,1 % au Br\u00e9sil.<\/p>\n\n\n\n

Casino doit prendre des mesures urgentes<\/a>, conclut \u00e9galement Olivier Dauvers, observateur du commerce de d\u00e9tail. Comment le groupe lui-m\u00eame r\u00e9agit-il ? Avec un plan d’expansion : 879 nouveaux magasins de proximit\u00e9 ont \u00e9t\u00e9 ouverts en France l’ann\u00e9e derni\u00e8re, souligne le d\u00e9taillant, et cette ann\u00e9e Monoprix vise \u00e0 doubler son expansion avec l’ouverture de 100 nouveaux magasins.<\/p>\n\n\n\n

La cha\u00eene s\u0153ur Franprix pr\u00e9voit de maintenir le rythme actuel cette ann\u00e9e, apr\u00e8s 181 ouvertures en 2022. Bien qu’il puisse \u00e9galement y avoir une intervention ext\u00e9rieure : Fnac Darty rumine <\/a>peut<\/a>-\u00eatre le rachat de Cdiscount <\/strong>avec l’investisseur et actionnaire<\/a> de Casino Daniel Kretinsky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe fran\u00e7ais de supermarch\u00e9s Casino a su progresser presque exclusivement en Am\u00e9rique latine l’an dernier. Sur son march\u00e9 d’origine, les supermarch\u00e9s et hypermarch\u00e9s du groupe sont \u00e0 la peine, aliment\u00e9s par les difficult\u00e9s inflationnistes.<\/p>\n","protected":false},"author":5,"featured_media":30807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[489],"topic":[266],"region":[342],"class_list":["post-73171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-casino","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"\nCasino s'appuie sur l'Am\u00e9rique latine pour sa croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe fran\u00e7ais de supermarch\u00e9s Casino a su progresser presque exclusivement en Am\u00e9rique latine 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