{"id":7320,"date":"2014-11-03T10:10:04","date_gmt":"2014-11-03T10:10:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/supergroup-refuse-de-vendre-au-rabais-malgre-lavertissement-sur-benefices\/"},"modified":"2014-11-03T10:10:04","modified_gmt":"2014-11-03T10:10:04","slug":"supergroup-refuse-de-vendre-au-rabais-malgre-lavertissement-sur-benefices","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/supergroup-refuse-de-vendre-au-rabais-malgre-lavertissement-sur-benefices\/","title":{"rendered":"SuperGroup refuse de vendre au rabais malgr\u00e9 l\u2019avertissement sur b\u00e9n\u00e9fices"},"content":{"rendered":"<h2>Prot\u00e9ger la marque<\/h2>\n<p>Sutherland estime que les r\u00e9ductions de prix n\u2019apportent pas de valeur ajout\u00e9e \u00e0 long terme. Il pr\u00e9f\u00e8re prot\u00e9ger la marque sur le long terme, plut\u00f4t que de chercher d\u00e9sesp\u00e9r\u00e9ment \u00e0 r\u00e9aliser des ventes suppl\u00e9mentaires sur le court terme.<\/p>\n<p>La semaine derni\u00e8re SuperGroup lan\u00e7ait un avertissement sur b\u00e9n\u00e9fices et disait s\u2019attendre \u00e0 un b\u00e9n\u00e9fice compris entre 60 et 65 millions de livres sterling (entre 76 et 83 millions d\u2019euros). Il y a quelques mois le groupe tablait pourtant encore sur un b\u00e9n\u00e9fice de 72,3 millions de livres (92 millions d\u2019euros), mais suite \u00e0 l\u2019automne chaud les ventes se sont av\u00e9r\u00e9es d\u00e9cevantes.<\/p>\n<h2>\n<br \/>Nouveaux magasins<\/h2>\n<p>Bien que SuperGroup n\u2019ait pas l\u2019intention d\u2019accorder des r\u00e9ductions de prix, le groupe pr\u00e9voit n\u00e9anmoins des outlets en vue d\u2019\u00e9couler les stocks invendus des magasins,\u00a0 et ce \u00e0 prix r\u00e9duits.<\/p>\n<p>Le b\u00e9n\u00e9fice de SuperGroup est \u00e9galement affect\u00e9 par les budgets allou\u00e9s \u00e0 l\u2019ouverture de nouveaux magasins. Depuis le d\u00e9but de son exercice fiscal, la cha\u00eene a d\u00e9j\u00e0 ouvert 12 nouveaux points de vente, dont 11 en dehors du Royaume-Uni. Gr\u00e2ce \u00e0 l\u2019expansion de son r\u00e9seau, le chiffre d\u2019affaires retail au cours du trimestre pr\u00e9c\u00e9dent (jusqu\u2019au 25 octobre) a progress\u00e9 de 11,4% \u00e0 71 millions de livres (90 millions d\u2019euros).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prot\u00e9ger la marque Sutherland estime que les r\u00e9ductions de prix n\u2019apportent pas de valeur ajout\u00e9e \u00e0 long terme. Il pr\u00e9f\u00e8re prot\u00e9ger la marque sur le long terme, plut\u00f4t que de chercher d\u00e9sesp\u00e9r\u00e9ment \u00e0 r\u00e9aliser des ventes suppl\u00e9mentaires sur le court terme. La semaine derni\u00e8re SuperGroup lan\u00e7ait un avertissement sur b\u00e9n\u00e9fices et disait s\u2019attendre \u00e0 un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SuperGroup refuse de vendre au rabais malgr\u00e9 l\u2019avertissement sur b\u00e9n\u00e9fices - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/supergroup-refuse-de-vendre-au-rabais-malgre-lavertissement-sur-benefices\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SuperGroup refuse de vendre au rabais malgr\u00e9 l\u2019avertissement sur b\u00e9n\u00e9fices - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Prot\u00e9ger la marque Sutherland estime que les r\u00e9ductions de prix n\u2019apportent pas de valeur ajout\u00e9e \u00e0 long terme. 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