{"id":73230,"date":"2023-03-01T16:39:50","date_gmt":"2023-03-01T15:39:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73230"},"modified":"2023-03-01T16:39:52","modified_gmt":"2023-03-01T15:39:52","slug":"nivea-connait-une-annee-record-mais-le-vent-tourne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-connait-une-annee-record-mais-le-vent-tourne\/","title":{"rendered":"Nivea conna\u00eet une ann\u00e9e record mais le vent tourne"},"content":{"rendered":"\n<p>2022 a \u00e9t\u00e9 une ann\u00e9e record pour <strong>Beiersdorf<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de Nivea et Eucerin. Tant les ventes que les b\u00e9n\u00e9fices ont fortement augment\u00e9. Toutefois, le groupe ne tiendra pas le coup cette ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nivea remporte la couronne<\/h2>\n\n\n\n<p>Les ventes organiques ont augment\u00e9 de 10,2 % chez Beiersdorf au cours de l&rsquo;exercice \u00e9coul\u00e9. Tant la division des produits de soins de consommation que l&rsquo;unit\u00e9 des adh\u00e9sifs Tesa, qui dessert les march\u00e9s de l&rsquo;\u00e9lectronique et de l&rsquo;automobile, ont enregistr\u00e9 une bonne progression.<\/p>\n\n\n\n<p>Chez Nivea, Eucerin et La Prairie, les ventes ont grimp\u00e9 de 8,8 % pour atteindre 6,1 milliards d&rsquo;euros, le produit phare Nivea continuant d&rsquo;afficher de bons r\u00e9sultats. La marque a enregistr\u00e9 des ventes de 9,6 %, aid\u00e9e par la hausse de la demande sur les march\u00e9s \u00e9mergents et la mont\u00e9e des prix, observe Reuters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9clin en 2023<\/h2>\n\n\n\n<p>Tesa a quant \u00e0 elle vu ses ventes augmenter de 13,6 %, \u00e0 1,5 milliard d&rsquo;euros. Avec la reprise de la production automobile et \u00e9lectronique, la demande a augment\u00e9, tandis que les hausses de prix ont permis de compenser les co\u00fbts nettement plus \u00e9lev\u00e9s. Le b\u00e9n\u00e9fice d&rsquo;exploitation s&rsquo;est \u00e9galement am\u00e9lior\u00e9 de 16,6 % pour atteindre 1,2 milliard d&rsquo;euros.<\/p>\n\n\n\n<p>\u00ab 2022 a \u00e9t\u00e9 une excellente ann\u00e9e pour Beiersdorf avec un r\u00e9sultat remarquable pour les deux segments d&rsquo;activit\u00e9, Consumer et Tesa \u00bb, a d\u00e9clar\u00e9 le PDG Vincent Warnery. \u00ab Pour la premi\u00e8re fois depuis au moins deux d\u00e9cennies, nous avons enregistr\u00e9 une croissance organique des ventes \u00e0 deux chiffres. \u00bb Cette ann\u00e9e, cependant, la croissance organique des ventes ralentira \u00e0 environ 5 % en raison de l&rsquo;inflation et des augmentations de co\u00fbts en cours, pr\u00e9voit Warnery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 a \u00e9t\u00e9 une ann\u00e9e record pour Beiersdorf, la soci\u00e9t\u00e9 m\u00e8re de Nivea et Eucerin.  Toutefois, le groupe ne tiendra pas le coup cette ann\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":73220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[993],"topic":[266],"region":[470],"class_list":["post-73230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-beiersdorf","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea conna\u00eet une ann\u00e9e record mais le vent tourne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"2022 a \u00e9t\u00e9 une ann\u00e9e record pour Beiersdorf, la soci\u00e9t\u00e9 m\u00e8re de Nivea et Eucerin. 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