{"id":73292,"date":"2023-03-02T11:50:02","date_gmt":"2023-03-02T10:50:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73292"},"modified":"2023-03-02T12:36:06","modified_gmt":"2023-03-02T11:36:06","slug":"marque-de-pudding-imperial-passe-dans-le-giron-de-dr-oetker","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/marque-de-pudding-imperial-passe-dans-le-giron-de-dr-oetker\/","title":{"rendered":"La marque de pudding Imperial passe dans le giron de Dr Oetker"},"content":{"rendered":"\n<p><strong>Dr Oetker<\/strong> rach\u00e8te <strong>Imperial<\/strong>, la marque belge de m\u00e9langes pour p\u00e2tisseries et desserts. Le g\u00e9ant allemand de la pizza reprend la marque du groupe espagnol <strong>GB Foods<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus sur les produits de boulangerie<\/h2>\n\n\n\n<p>Imperial, connue pour ses pr\u00e9parations pour pudding, sa poudre \u00e0 lever et d&rsquo;autres ingr\u00e9dients pour desserts, dispara\u00eet du portefeuille du groupe espagnol GB Foods pour se retrouver dans les poches de Dr Oetker. Le montant que le fabricant de pizzas paiera pour la marque n&rsquo;est pas connu. Dr Oetker et GB Foods ont discut\u00e9 par le pass\u00e9 d&rsquo;un \u00e9ventuel rachat, mais aucun accord ne s&rsquo;est concr\u00e9tis\u00e9 auparavant.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, GB Foods, qui a rachet\u00e9 <strong>Continental Foods<\/strong> en Belgique il y a quatre ans, dit finalement adieu aux produits de dessert pour ne conserver que les cat\u00e9gories sal\u00e9es. En effet, outre Imperial, Continental Foods comprenait \u00e9galement Devos Lemmens, Royco, A\u00efki Noodles et Liebig. L&rsquo;usine de Puurs reste toutefois aux mains des Espagnols. \u00ab&nbsp;Nous continuerons \u00e0 investir de mani\u00e8re inchang\u00e9e dans l&rsquo;infrastructure, l&rsquo;innovation et le d\u00e9veloppement de produits,&nbsp;\u00bb indique l&rsquo;entreprise.<\/p>\n\n\n\n<p>L&rsquo;acquisition d&rsquo;Imperial s&rsquo;inscrit pleinement dans la strat\u00e9gie de croissance de Dr Oetker, qui est lui-m\u00eame actif depuis longtemps dans la cat\u00e9gorie : \u00ab&nbsp;Cette arriv\u00e9e s\u2019inscrit parfaitement dans la strat\u00e9gie de croissance de notre groupe familial et constitue un compl\u00e9ment logique \u00e0 notre portefeuille belge existant. Avec l\u2019acquisition d\u2019Imperial, nous renforcerons consid\u00e9rablement notre position sur le march\u00e9 des produits de boulangerie et des pr\u00e9parations pour desserts. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Oetker rach\u00e8te Imperial, la marque belge de m\u00e9langes pour p\u00e2tisseries et desserts. Le g\u00e9ant allemand de la pizza reprend la marque du groupe espagnol GB Foods.<\/p>\n","protected":false},"author":5,"featured_media":73268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1156],"topic":[282],"region":[226],"class_list":["post-73292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-dr-oetker","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de pudding Imperial passe dans le giron de Dr Oetker - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dr Oetker rach\u00e8te Imperial, la marque belge de m\u00e9langes pour p\u00e2tisseries et desserts. 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