{"id":73431,"date":"2023-03-03T15:54:57","date_gmt":"2023-03-03T14:54:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73431"},"modified":"2023-03-03T15:55:00","modified_gmt":"2023-03-03T14:55:00","slug":"mars-sur-le-pied-de-guerre-edeka-perd-bens-et-pedigree","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-sur-le-pied-de-guerre-edeka-perd-bens-et-pedigree\/","title":{"rendered":"Mars sur le pied de guerre : Edeka perd Ben’s et Pedigree"},"content":{"rendered":"\n

Mars <\/strong>continue de boycotter obstin\u00e9ment le groupe allemand de supermarch\u00e9s Edeka <\/strong>: ni l’un ni l’autre ne fait de concessions sur les prix, m\u00eame s’ils perdent tous deux des centaines de millions.<\/p>\n\n\n\n

Une querelle de 300 millions<\/h2>\n\n\n\n

Edeka et le fabricant de marques am\u00e9ricain Mars jouent dur dans leurs n\u00e9gociations sur les prix. Depuis plus de six mois, les consommateurs allemands doivent se passer des barres chocolat\u00e9es ou des aliments pour chats Sheba, et cela ne semble pas vouloir changer pour l’instant. Au contraire : dans son dernier prospectus, Edeka S\u00fcdwest pousse le bouchon en disant \u00ab Bye Mir\u00e1coli. Bonjour Delverde. \u00bb Pour cette derni\u00e8re marque, Edeka a l’exclusivit\u00e9 en Allemagne.<\/p>\n\n\n\n

La cause du conflit est la hausse des prix que Mars veut mettre en place, s’\u00e9levant \u00e0 plus de 10 %, selon Lebensmittelzeitung. Edeka s’obstine dans son refus, ainsi laissant dispara\u00eetre 450 produits de ses rayons. En effet, Mars a \u00e0 son tour arr\u00eat\u00e9 toutes les livraisons. Le fait que Mars repr\u00e9sente 300 millions d’euros du chiffre d’affaires d’Edeka ne semble pas d\u00e9ranger le retailer. En fait, la cha\u00eene de supermarch\u00e9s aurait d\u00e9j\u00e0 supprim\u00e9 Mars de son calendrier annuel.<\/p>\n\n\n\n

Une escalade internationale ?<\/h2>\n\n\n\n

\u00c0 l’inverse, les enjeux sont \u00e9galement \u00e9lev\u00e9s pour Mars. Dans la cat\u00e9gorie des aliments pour animaux, le producteur devrait normalement obtenir d’Edeka environ un tiers de ses ventes dans les supermarch\u00e9s allemands, soit quelque 230 millions d’euros. De plus, le boycott a d\u00e9j\u00e0 entra\u00een\u00e9 une forte baisse de la part de march\u00e9 de Mars, Nestl\u00e9 <\/strong>ayant repris la t\u00eate du march\u00e9. Mais Mars pr\u00e9f\u00e8re les prix \u00e9lev\u00e9s et les b\u00e9n\u00e9fices aux ventes.<\/p>\n\n\n\n

D’ailleurs, Mars n’est pas seulement en d\u00e9saccord avec Edeka : chez Aldi S\u00fcd<\/strong>, les barres de chocolat manqueraient, selon LZ, et il y aurait \u00e9galement eu des ruptures de stock temporaires chez Rewe<\/strong>. Aux Pays-Bas, le fabricant refuse actuellement de fournir<\/a> Jumbo<\/strong>. Cependant, le jeu devient encore plus dangereux maintenant qu’Edeka et Picnic <\/strong>veulent s’allier \u00e0 Syst\u00e8me U<\/strong> en France par le biais de l’alliance d’achat<\/a> Everest<\/strong>. Si Mars perd \u00e9galement Syst\u00e8me U, l’entreprise \u00e9rode sa position dans presque toute l’Europe occidentale.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mars continue de boycotter obstin\u00e9ment le groupe allemand de supermarch\u00e9s Edeka : ni l’un ni l’autre ne fait de concessions sur les prix, m\u00eame s’ils perdent tous deux des centaines de millions.<\/p>\n","protected":false},"author":5,"featured_media":72472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[621,564],"topic":[242],"region":[470],"class_list":["post-73431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-edeka","company-mars","topic-chaine-dapprovisionnement","region-allemagne"],"acf":[],"yoast_head":"\nMars sur le pied de guerre : Edeka perd Ben's et Pedigree - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Mars continue de boycotter obstin\u00e9ment le 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