{"id":73511,"date":"2023-03-06T12:32:40","date_gmt":"2023-03-06T11:32:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73511"},"modified":"2023-03-09T17:39:26","modified_gmt":"2023-03-09T16:39:26","slug":"casa-arrete-la-distribution-des-prospectus-papier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/casa-arrete-la-distribution-des-prospectus-papier\/","title":{"rendered":"Casa arr\u00eate la distribution des prospectus en papier"},"content":{"rendered":"\n<p>La transformation num\u00e9rique figure \u00e9galement en bonne place dans le programme de <strong>Casa <\/strong>: le d\u00e9taillant arr\u00eate la distribution de prospectus en papier en porte-\u00e0-porte et lance \u00e9galement un programme de fid\u00e9lit\u00e9 num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Catalogue num\u00e9rique<\/h2>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, Casa distribuait encore presque chaque mois un prospectus papier dans plus de 10 millions de bo\u00eetes aux lettres dans huit pays europ\u00e9ens. Cela repr\u00e9sente un co\u00fbt \u00e9lev\u00e9 et a un impact important sur l&rsquo;environnement. Aujourd&rsquo;hui, la cha\u00eene de d\u00e9coration int\u00e9rieure change de cap : elle cessera de distribuer des prospectus en porte-\u00e0-porte et lancera chaque saison un nouveau catalogue num\u00e9rique sur son site web. Dans les magasins, les clients peuvent toujours emporter un catalogue papier s&rsquo;ils le souhaitent, mais sa circulation est ainsi r\u00e9duite de mani\u00e8re drastique.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, Casa supprime la carte de timbres en papier. Le d\u00e9taillant introduit le nouveau programme de fid\u00e9lit\u00e9 Casa Friends avec une carte de fid\u00e9lit\u00e9 num\u00e9rique. Les clients qui y adh\u00e8rent b\u00e9n\u00e9ficient d&rsquo;avantages suppl\u00e9mentaires, de promotions et de remises exclusives.<\/p>\n\n\n\n<p>La cha\u00eene de d\u00e9coration, qui compte quelque 500 magasins dans huit pays europ\u00e9ens, est en pleine \u00e9volution : ces derni\u00e8res ann\u00e9es, la collection, le concept des magasins, le positionnement et la strat\u00e9gie de commerce \u00e9lectronique ont \u00e9t\u00e9 revus. Le CEO Giane Van Landuyt en dira plus \u00e0 l&rsquo;occasion du RetailDetail Congress, qui se tiendra le jeudi 20 avril \u00e0 De Blikfabriek \u00e0 Anvers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-congress-2-fr\/\">Cliquez ici pour plus d&rsquo;informations sur le programme et pour commander des tickets<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La transformation num\u00e9rique figure \u00e9galement en bonne place dans le programme de Casa : le d\u00e9taillant arr\u00eate la distribution de prospectus en papier en porte-\u00e0-porte et lance \u00e9galement un programme de fid\u00e9lit\u00e9 num\u00e9rique. <\/p>\n","protected":false},"author":3,"featured_media":73507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[757],"topic":[631,373],"region":[],"class_list":["post-73511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-casa","topic-digitalisation","topic-durabilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa arr\u00eate la distribution des prospectus en papier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Casa arr\u00eate la distribution de prospectus en papier en porte-\u00e0-porte et lance \u00e9galement un programme de fid\u00e9lit\u00e9 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