{"id":73583,"date":"2023-03-06T15:46:57","date_gmt":"2023-03-06T14:46:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73583"},"modified":"2023-03-06T19:43:47","modified_gmt":"2023-03-06T18:43:47","slug":"plus-de-boerinneke-chez-albert-heijn-en-raison-dune-discussion-sur-les-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-de-boerinneke-chez-albert-heijn-en-raison-dune-discussion-sur-les-prix\/","title":{"rendered":"Plus de Boerinneke chez Albert Heijn en raison d&rsquo;un diff\u00e9rend"},"content":{"rendered":"\n<p><em>(Mise \u00e0 jour)<\/em> Il n&rsquo;y a plus de p\u00e2te \u00e0 tartiner au chocolat <strong>Boerinneke<\/strong> dans les rayons d&rsquo;<strong>Albert Heijn<\/strong>. \u00ab&nbsp;Nous n&rsquo;avons pas le choix&nbsp;\u00bb : le d\u00e9taillant ne veut m\u00eame pas payer le co\u00fbt de production, selon le fabricant. Mais la cha\u00eene de supermarch\u00e9s conteste cette version des faits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commandes en pause<\/h2>\n\n\n\n<p>Les produits \u00e0 tartiner de Boerinneke ne sont plus disponibles chez Albert Heijn : la cha\u00eene de supermarch\u00e9s a fix\u00e9 un prix d&rsquo;achat maximum inf\u00e9rieur \u00e0 la valeur pour laquelle le produit peut \u00eatre fabriqu\u00e9, explique Daniel Peeters, co-PDG de Boerinneke : \u00ab&nbsp;Nous devons actuellement mettre les commandes en attente.&nbsp;\u00bb<\/p>\n\n\n\n<p>Depuis les fortes hausses de co\u00fbts de l&rsquo;ann\u00e9e derni\u00e8re, Boerinneke a d\u00fb augmenter ses prix de 10 \u00e0 15 %. \u00ab&nbsp;C&rsquo;\u00e9tait absolument n\u00e9cessaire pour assurer la stabilit\u00e9. Dans l&rsquo;ensemble, cela n&rsquo;a toujours pas suffi \u00e0 maintenir les marges b\u00e9n\u00e9ficiaires et nous avons \u00e9t\u00e9 oblig\u00e9s de proc\u00e9der \u00e0 de fortes r\u00e9ductions dans nos budgets&nbsp;\u00bb, a d\u00e9clar\u00e9 le haut dirigeant. Avec la plupart des d\u00e9taillants, le fabricant a pu mener des discussions constructives pour trouver une solution, mais pas avec Albert Heijn. Les produits Boerinneke restent toutefois disponibles chez la cha\u00eene s\u0153ur <strong>Delhaize <\/strong>et dans d&rsquo;autres cha\u00eenes de supermarch\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les pourparlers se poursuivent<\/h2>\n\n\n\n<p>La discussion ne porte pas seulement sur le prix, mais aussi sur le marketing et la gamme, ajoute Peeters. \u00ab&nbsp;Cette phase g\u00e9n\u00e8re actuellement moins de chiffre d&rsquo;affaires pour nous et ne profitera pas \u00e0 notre part de march\u00e9, mais nous n&rsquo;avons pas le choix. Les pourparlers sont en cours et la volont\u00e9 est pr\u00e9sente des deux c\u00f4t\u00e9s, nous sommes donc positifs et pensons que cela devrait fonctionner afin que nous puissions \u00e0 nouveau offrir nos produits \u00e0 tous les consommateurs.&nbsp;\u00bb<\/p>\n\n\n\n<p>Albert Heijn adopte une position ferme dans ses n\u00e9gociations avec les fabricants de marques et a d\u00e9j\u00e0 retir\u00e9 temporairement de sa gamme des produits de Starbucks, Nescaf\u00e9 et Mora, entre autres. Le CEO d&rsquo;<strong>Ahold Delhaize<\/strong>, Frans Muller, a mis en garde les fabricants \u00e0 plusieurs reprises <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/frans-muller-ahold-delhaize-les-fournisseurs-doivent-baisser-a-nouveau-les-prix\/\">contre des augmentations de prix excessives<\/a>. Mais cette discussion ne porte pas sur le prix d&rsquo;achat, mais sur l&rsquo;assortiment, r\u00e9pond la cha\u00eene de supermarch\u00e9s : certaines des r\u00e9f\u00e9rences de Boerinneke n&rsquo;atteignent pas une rotation suffisante. Albert Heijn souhaite donc les supprimer, afin de conserver deux produits de la marque. Une d\u00e9cision logique, selon le d\u00e9taillant. \u00ab&nbsp;Nous ne consid\u00e9rons pas qu&rsquo;il s&rsquo;agit d&rsquo;un dossier probl\u00e9matique&nbsp;\u00bb, d\u00e9clare Ann Maes, porte-parole.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il n&rsquo;y a plus de p\u00e2te \u00e0 tartiner au chocolat Boerinneke dans les rayons d&rsquo;Albert Heijn. \u00ab Nous n&rsquo;avons pas le choix \u00bb : le d\u00e9taillant ne veut m\u00eame pas payer le co\u00fbt de production, selon le fabricant. <\/p>\n","protected":false},"author":3,"featured_media":73579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[124,123,1163],"topic":[242,767],"region":[],"class_list":["post-73583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ahold-delhaize","company-albert-heijn","company-boerinneke","topic-chaine-dapprovisionnement","topic-concurrence-des-prix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plus de Boerinneke chez Albert Heijn en raison d&#039;un diff\u00e9rend - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il n&#039;y a plus de p\u00e2te \u00e0 tartiner au chocolat 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