{"id":73605,"date":"2023-03-07T09:02:33","date_gmt":"2023-03-07T08:02:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73605"},"modified":"2023-03-07T21:36:30","modified_gmt":"2023-03-07T20:36:30","slug":"delhaize-deviendra-une-organisation-100-franchisee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-deviendra-une-organisation-100-franchisee\/","title":{"rendered":"Delhaize deviendra une organisation 100% franchis\u00e9e"},"content":{"rendered":"\n<p>Les supermarch\u00e9s int\u00e9gr\u00e9s de <strong>Delhaize <\/strong>en Belgique seront tous vendus \u00e0 terme \u00e0 des affili\u00e9s ind\u00e9pendants. De cette mani\u00e8re, la cha\u00eene vise \u00e0 devenir plus rentable sur un march\u00e9 hyperconcurrentiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baisse des co\u00fbts<\/h2>\n\n\n\n<p>Lors de son conseil d&rsquo;entreprise sp\u00e9cial de mardi matin, Delhaize a annonc\u00e9 qu&rsquo;il voulait se s\u00e9parer des 128 supermarch\u00e9s int\u00e9gr\u00e9s en Belgique. Cela permettra de r\u00e9duire les co\u00fbts d&rsquo;exploitation et de gagner en flexibilit\u00e9. Pour quelque 9200 employ\u00e9s, les salaires et les conditions de travail pourraient \u00eatre affect\u00e9s. Mais selon le d\u00e9taillant, il n&rsquo;y aura pas d&rsquo;impact sur l&#8217;emploi car tout le personnel fera la transition vers les nouveaux op\u00e9rateurs ind\u00e9pendants.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous constatons que le comportement des consommateurs change, qu&rsquo;il y a une plus grande demande de flexibilit\u00e9, et nous devons admettre que sur le march\u00e9 concurrentiel de la vente au d\u00e9tail, nos propres succursales sont en d\u00e9clin en termes de rentabilit\u00e9 et de part de march\u00e9, alors que nos affili\u00e9s ind\u00e9pendants sont en croissance. Avec cette d\u00e9cision, nous esp\u00e9rons renouer avec la croissance&nbsp;\u00bb, d\u00e9clare le porte-parole Roel Dekelver. La combinaison de l&rsquo;expertise de Delhaize et de l&rsquo;esprit d&rsquo;entreprise des ind\u00e9pendants devrait y contribuer. \u00ab&nbsp;Nous sommes convaincus que notre strat\u00e9gie est la bonne.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les magasins resteront Delhaize<\/h2>\n\n\n\n<p>Le changement aura \u00e9ventuellement aussi un impact sur l&#8217;emploi au si\u00e8ge social, o\u00f9 des fonctions seront r\u00e9duites. Ce n&rsquo;est pas encore concret. La transition se fera \u00e9tape par \u00e9tape. Un cycle d&rsquo;information et de consultation avec les syndicats suivra d&rsquo;abord. Tous les magasins resteront des Delhaize ; il n&rsquo;est pas question d&rsquo;un passage \u00e0 <strong>Albert Heijn<\/strong>. Le Luxembourg reste en dehors du champ de l&rsquo;op\u00e9ration.<\/p>\n\n\n\n<p>La nouvelle fait l&rsquo;effet d&rsquo;une bombe pour les syndicats, mais elle n&rsquo;est pas tout \u00e0 fait un coup de tonnerre pour de nombreux observateurs. Delhaize avait d\u00e9j\u00e0 d\u00e9nonc\u00e9 la convention collective de travail sur l&rsquo;organisation des magasins. Les marges du groupe <strong>Ahold Delhaize<\/strong> sont sous pression dans toute l&rsquo;Europe, et Delhaize est le petit fr\u00e8re faible du groupe &#8211; bien qu&rsquo;il soit encore (l\u00e9g\u00e8rement) rentable. Avec des co\u00fbts salariaux et op\u00e9rationnels \u00e9lev\u00e9s, l&rsquo;entreprise ne peut pas concurrencer les nouveaux arrivants \u00e9trangers dont la structure de co\u00fbts est structurellement plus faible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les supermarch\u00e9s int\u00e9gr\u00e9s de Delhaize en Belgique seront tous vendus \u00e0 terme \u00e0 des affili\u00e9s ind\u00e9pendants. De cette mani\u00e8re, la cha\u00eene vise \u00e0 devenir plus rentable sur un march\u00e9 hyperconcurrentiel.<\/p>\n","protected":false},"author":3,"featured_media":65912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[44],"company":[124,196],"topic":[247,332],"region":[226],"class_list":["post-73605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-hot","company-ahold-delhaize","company-delhaize","topic-franchise","topic-restructuration","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize deviendra une organisation 100% franchis\u00e9e - RetailDetail BE<\/title>\n<meta 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