{"id":73639,"date":"2023-03-07T11:19:26","date_gmt":"2023-03-07T10:19:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73639"},"modified":"2023-03-07T11:19:29","modified_gmt":"2023-03-07T10:19:29","slug":"whats-cooking-ter-beke-devient-durable-et-vegetalien","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/whats-cooking-ter-beke-devient-durable-et-vegetalien\/","title":{"rendered":"What’s Cooking? Ter Beke devient durable et v\u00e9g\u00e9talien"},"content":{"rendered":"\n

Ter Beke<\/strong> se m\u00e9tamorphose : le sp\u00e9cialiste de la charcuterie s’appellera d\u00e9sormais What’s Cooking?<\/strong> et se concentrera davantage sur les produits v\u00e9g\u00e9taux.<\/p>\n\n\n\n

La durabilit\u00e9 comme strat\u00e9gie commerciale<\/h2>\n\n\n\n

Pour son 75e anniversaire, Ter Beke fait peau neuve : l’entreprise change de nom et de strat\u00e9gie. D’ici 2030, le nouveau What’s Cooking ? souhaite qu’au moins 15 % de son volume provienne de produits v\u00e9g\u00e9tariens ou enti\u00e8rement v\u00e9g\u00e9taux. Avec son nouveau nom, l’entreprise de Flandre orientale souhaite \u00e9galement mettre davantage l’accent sur l’innovation et sur son caract\u00e8re international.<\/p>\n\n\n\n

\u00ab Jour apr\u00e8s jour, nous ferons des progr\u00e8s gr\u00e2ce \u00e0 nosinnovations, en \u00e9largissant notre gamme de produits et en rendant la cha\u00eene d\u2019approvisionnement plus durable. Nos activit\u00e9s de R&D ne se concentrent pas seulement sur le d\u00e9veloppement d’une gamme savoureuse et abordable de charcuteries et de plats pr\u00e9par\u00e9s \u00e0 base d’ingr\u00e9dients d’origine animale, v\u00e9g\u00e9tarienne et v\u00e9g\u00e9talienne. Nous nous attachons \u00e9galement \u00e0 rendre nos produits, emballages et processus de production existants plus durables, \u00bb a d\u00e9clar\u00e9 le PDG Piet Sanders dans un communiqu\u00e9 de presse.<\/p>\n\n\n\n

La durabilit\u00e9 est donc le credo, d’autant plus que, selon Sanders, le march\u00e9 l’exige. Aujourd’hui, les gens mangent de moins en moins de viande, tandis que les entreprises devront s’adapter aux objectifs climatiques europ\u00e9ens. \u00ab Les objectifs climatiques europ\u00e9ens exigeront beaucoup des entreprises. Les entreprises les plus performantes seront r\u00e9compens\u00e9es par leurs clients et cr\u00e9eront de la valeur pour leurs actionnaires, \u00bb a d\u00e9clar\u00e9 le PDG \u00e0 De Tijd.<\/p>\n\n\n\n

Investissement de 150 millions d’euros<\/h2>\n\n\n\n

Les deux unit\u00e9s commerciales seront d\u00e9sormais \u00ab charcuterie savoureuse \u00bb et les \u00ab plats pr\u00e9par\u00e9s \u00bb. M\u00eame au sein des plats pr\u00e9par\u00e9s, What’s Cooking ? souhaite se concentrer davantage sur les choix \u00e0 base de plantes et sur les \u00ab h\u00e9ros locaux \u00bb, avec des plats adapt\u00e9s \u00e0 chaque pays. En effet, What’s Cooking ? est pr\u00e9sent dans 37 pays, dont sept comptent \u00e9galement 12 usines.<\/p>\n\n\n\n

Le \u00ab nouveau \u00bb Ter Beke lance simultan\u00e9ment sa strat\u00e9gie de d\u00e9veloppement durable. D’ici \u00e0 2030, l’entreprise entend r\u00e9duire de moiti\u00e9 les \u00e9missions de gaz \u00e0 effet de serre (par rapport \u00e0 2021) et utiliser 30 % d’eau en moins. D\u00e8s 2024, les d\u00e9chets alimentaires devraient \u00eatre r\u00e9duits d’un cinqui\u00e8me et toute l’\u00e9lectricit\u00e9 devrait \u00eatre verte. Sanders souhaite commercialiser des emballages enti\u00e8rement recyclables d’ici \u00e0 2025.<\/p>\n\n\n\n

Pour atteindre ces objectifs, What’s Cooking? investira 150 millions d’euros suppl\u00e9mentaires au cours des cinq prochaines ann\u00e9es. Au cours des cinq derni\u00e8res ann\u00e9es, le groupe a \u00e9galement investi plus de 135 millions d’euros dans de nouvelles lignes de production et des mesures d’\u00e9conomie d’\u00e9nergie, entre autres.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ter Beke se m\u00e9tamorphose : le sp\u00e9cialiste de la charcuterie s’appellera d\u00e9sormais What’s Cooking? et se concentrera davantage sur les produits v\u00e9g\u00e9taux.<\/p>\n","protected":false},"author":5,"featured_media":73628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[172],"people":[],"extra":[],"company":[679],"topic":[373,462],"region":[226],"class_list":["post-73639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-rebranding-fr","company-ter-beke","topic-durabilite","topic-innovation","region-belgique"],"acf":[],"yoast_head":"\nWhat's Cooking? 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